Organizations routinely try to find ways of optimizing performance, and one of these ways is through the use of digital sales playbooks. However, not enough is known regarding whether these playbooks impact organizational performance. Consequently, the purpose of this mixed methods research will be to examine whether salespersons perceive sales playbooks to influence sales performance in an organization. In order to better understand the impact of sales playbooks, a mixed-methods approach will be adopted. Quantitative data regarding sales performance will be collected through surveys and analyzed using SPSS. To provide context to the quantitative findings, qualitative data will be collected through interviews and analyzed. The combined findings will be used to address the research questions.