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This report accounts my time spent as an intern with French Quarter Festivals, Inc. from March 2013 through August 2014. FQFI, a nonprofit 501(c)(3) organization in New Orleans, Louisiana, began with French Quarter Festival in 1984 and now produces three festivals each year. This paper seeks to discuss how the organization has changed over time, examine the structure of FQFI in its current state, and make recommendations for FQFI as they continue to “promote the Vieux Carré and the City of New Orleans through high quality special events and activities that showcase the culture and heritage of this unique city, contribute to the economic well being of the community, and instill increased pride in the people of New Orleans.”