In the midst of stiff and fierce competition and increased number of grocery retail outlets providing a variety of products, customers have become accustomed to patronizing multiple outlets. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in supermarkets. Data was collected from three supermarkets in Visby, Gotland. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels. In addition, comparative analysis was conducted between the three relative grocery stores. Customer satisfaction levels were measured. The highest percentage of customers of the whole sample belonged to medium level of satisfaction. The statistical result concluded that customers of ICA Nära and customers of ICA were higher satisfied than those of Coop Forum. The results showed that customers felt satisfied with Location, Staff courtesy and Reliability of supermarkets as the top aspects that drive satisfaction while additional services were ranked lowest. Due to these results, the impact of these attributes on Customer satisfaction must not be underestimated.

This study investigated eight possible predictors of satisfaction levels in smallcollege football players. The sample (N = 442) included eight nonscholarship football programs from the NCAA Division III or NAIA classifications. Measures included Zhang's Revised Version of Chelladurai's Leadership Scale for Sport, and a seven-item subscale of the Scale of Athlete Satisfaction. The six subscales of the Revised Leadership Scale for Sport each yielded a significant linear relationship with the satisfaction outcome measure: social support (I= .696), situational consideration (I= .665), positive feedback (r = .654), teaching and instruction (I= .627), democratic behaviors (I = .501), and autocratic behaviors (I= -.372). Minimal correlations were found between satisfaction and the two other predictors evaluated: each team's win/loss percentage (I= .164) and each player's estimated amount of playing time (r = .121). With the large sample size, these two modest correlations were also statistically significant. However, as neither accounted for more than 2% of the total variance in satisfaction levels, they are not likely to have practical significance. The predictors were also evaluated via stepwise multiple regression analysis to assess which combination(s) would account for more of the overall variance. Unfortunately, a mild case of multicollinearity made it difficult to attribute relative importance to the predictors. For example, the situational consideration subscale recorded especially high correlations with several of the other Revised Leadership Scale for Sport subscales. Overall, results indicate that specific coaching behaviors are more associated with player satisfaction in small-college players than are reported in previous samples of other types of athletes. As such, coaches are encouraged to provide support for players in off-the-field endeavors, offer positive feedback on performance goals, and combine knowledge of the sport with the ability to make adjustments in strategies and coaching behaviors. A comparison of the current sample of nonscholarship, small-college football players and a sample of full-scholarship (NCAA Division I-AA) football players revealed several interesting differences. In the current sample, the correlations between social support and satisfaction, and democratic behavior and satisfaction, were substantially higher. Additionally, a much stronger negative relationship existed between autocratic coaching behaviors and satisfaction among small-college players.

This study examined adult students' perceptions of satisifaction levels within specific areas of the ETSU campus. The population surveyed included 106 undergraduate adult learners aged 25 years and older. The Noel Levitz Student Satisfaction Inventory, 4-year College and University Version was the survey instrument used to share feedback about the adult learners' collegiate experiences thus far. Responses received would give campus leadership feedback about the satisfaction levels of adult learners at ETSU. The purpose of this study was to determine if the adult learner at ETSU is satisfied with his/her overall learning experience. Adult students were asked to rank programs and services offered at ETSU and how they felt they may or may not have contributed to their overall learning experiences. Age was the determinant for the sample. Survey data from adult learners, 25 years and above, was included in this study. This study employed descriptive statistics using frequency distributions to analyze the data. Because this was a cluster sample, frequency distributions were used to report the number of times the value occurs and the percentage of respondents in each category. In order to analyze data received, questions were broken down and placed into one of seven categories used to answer the research questions. The seven categories were overall learning experience, bookstore services, food service, academic programs and services, administrative programs, caring campus, and campus commitment to student learning. Results of the data revealed that the majority of adult learners at East Tennessee State University were satisfied with all aspects surveyed on the campus and the institutions's commitment to adult learner programs and services. Although all aspects surveyed on campus received high satisfaction levels, areas such as food service, counseling staff, financial aid, and creating a sense of belonging indicated lower satisfaction levels. These areas could be researched further in order to increase adult learner satisfaction levels at East Tennessee State University.