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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

Search results

Showing 1 to 2 of 2 (0.081 seconds)

Spelling suggestions: "subject:"semiotic off cinema"" "subject:"semiotic oof cinema""

1

Product placement v českém filmu / Product Placement in Czech Film

Šťastná, Hana January 2013 (has links)
This thesis deals with product placement in Czech cinematographic work as a specific way of presentation branded product. From a few points of view consumer aesthetics, semiotics of cinema and marketing semiotics is explored four movies (Empties, Women in Temptation, Men in hope and Perfect Days). At selected scenes we show how branded products are presented in the movie, how the placements are integrated into the plot and the story. The paper uses classified in terms of efficiency. It is following up the meaning value of the brand, of the context and of the role in which the product placement occurs. The film shots and scenes in which branded products are used, we focus on the denotative and connotative meanings and uses of rhetorical figures of metaphor and metonymy, meaning funds used semiotics and semiotics of film marketing. Along with this case is taken account of consumer aesthetics, which justifies daily consumption. Attention is paid not only at branded products, but also scenes and product which are free from labels (belonging without a brand) or have labels fictional brands. Keywords Product placement, semiotics of cinema, marketing semiotics, consumer aesthetics, branded entertainment, brand, movie
2

A Semiotic Analysis of Russian Literature in Modern Russian Film Adaptations(Case Studies of <i>Boris Godunov</i> and <i>The Captain’s Daughter</i>)

Myers, Elena K. 11 June 2015 (has links)
No description available.
Foreign Language
Film Studies
History
Literature
Russian History
Slavic Literature
Slavic Studies
Russian literature
Russian cinema
Russian film
Russian classics
Russian film adaptations
semiotics of film
semiotics of cinema
semiotics of literature
historical film
semiotics of film adaptations

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