Inactivity and its negative implications on health, well-being and quality of life are a global issue with around 40% of adults in the UK not meeting physical activity guidelines currently set out by the government. Modern sedentary lifestyle behaviours, such as excessive Internet and video game participation, are contributing factors to this issue. With the rise of households having accessibility to high speed connectivity and devices with the ability to access the Internet and play video games these behaviours are likely to increase. Motivation, Addiction and Sensation Seeking were measured in gamers and surfers using a self-report questionnaire survey. It was thought that both gamers and surfers would share facets of these psychological aspects although participation in their chosen activities usually require different energy expenditures and take place in contrasting environments. Gamers and surfers do share similarities in eight out of the ten aspects of Motivation, Addiction and Sensation Seeking that were measured and showed significantly higher results in measures of Sensation Seeking and Intrinsic Motivation when compared to wider population norms. These findings suggest that both gamers and surfers, in this study, have similar psychological make ups and both groups could be described as intrinsically motivated sensation seekers who have similar levels of risk of addiction to their chosen activities. Therefore the activity of surfing could potentially be used as an intervention or therapeutic lifestyle change that would fulfil important psychological requirements. This would assist in enhancing the health, through exercise, the well-being, through participation in the outdoors environment and therefore the overall quality of life of individuals participating in a sedentary lifestyle behaviour, such as excessive Internet or video gaming.

星座命理節目是近年來在台灣新興崛起的一種綜藝型態，尤其在國人對於未來越來越沒有信心與安全感的現今，命理節目的存在，無疑地為國人提供一個簡便預測未來的方法。命理節目在台灣雖已行之有年，但是針對命理節目收視行為所進行的研究卻相當少，本研究運用人口變項及外控傾向、刺激尋求動機等人格特質，試圖描繪出命理節目收視族群的輪廓，並且進一步探討命理節目的收視經驗與算命態度、算命行為之間的關聯性。 本研究使用網路問卷調查方式，經過歷時三週的調查，共有653名網友參與本研究。根據調查結果顯示，命理節目的收視族群以年輕未婚女性居多，職業多為學生、服務業或待業中人士，收入則在10000元以下，並且具有高刺激尋求動機的人格特質，至於外控傾向高低對於命理節目收視經驗並無顯著影響。此外，本研究發現命理節目接觸經驗對於算命態度與算命行為中實際算命次數、算命結果滿意度、未來從事付費算命可能及自認算命結果影響性均有正向的關係，足見命理節目接觸經驗越多對於算命態度與算命行為越有提升的效果。 / Recently，Fortune telling programs are newly developed in Taiwan. Nowadays，people are losing their confidence and sense of security for future. Therefore，fortune telling programs absolutely offer an easy solution for Taiwanese. Though fortune telling programs have been produced in Taiwan for years，the researches on fortune telling programs are rare. The author intends to address the fact of the audience by utilizing demographics and psychological orientation such as locus of control and sensation seeking. Moreover，the relationships among the experience of exposing to fortune telling programs、fortune telling attitude and fortune telling behavior are discussed. There are 653 internet users recruited and invited to complete the internet questionnaire in the period of three weeks. The results from the analysis indicate that the main audience of fortune telling programs are young single women. Students、people who are engaged in service industry and the unemployed occupy higher proportion of the participants，and their monthly income is under NT10000. To conclude，these people have the character of high sensation seeking. The character of external control has no obvious effect to the experience of exposing to fortune telling programs. In addition，the research points out that the experience of exposing to fortune telling programs has positive relationship with fortune telling attitude and fortune telling behavior. Obviously，when the audience have more the experience of exposing to fortune telling programs，there are more positive effects.