The ways in which sexuality is perceived among members of society has substantial effects in regards to overall health and well-being. The current study investigates not only the nature of sexual cognition but also the differences in cognition in regards to participant genders. More specifically, this study seeks to investigate the differences in sexual attitudes and thoughts among different genders that may lead to different forms of sexual risk. In order to identify these differences, societal influences such as social roles, parenting styles, and sexual education are all examined in regards to gender. Factors such as age and demographics were also considered. Participants consisted of university students who answered online questionnaires regarding sexuality. Results indicate that there exists a mediational relationship between participant gender, sexual cognition, and sexual risk.

abstract: Research on the psychology of social power has shown how experiences of power tend to promote goal-oriented behavior and sexual perception in individuals. These experiences need not be generated through real-life power dynamics, but can be primed experimentally in the lab. A recent study has explored how power affects even lower level goal-oriented motor movement, showing how increased power facilitates the initiation of goal-oriented motor actions (Maner et al., 2010). However, this research did not explore how these goal-oriented motor movements promoted by power dynamically evolve over time, or can be influenced by sexual perceptual processes. Using an experimental paradigm known as computer mouse-tracking, we designed an experimental task to asses how participants’ – primed with either a High or Low sense of power – motor movements and sexual perceptual processes co-evolved and influenced one another during decision-making. We analyzed four distinct mouse-tracking variables, including traditional reaction time measures and novel measures indexing real-time decision-making processes. Several hypotheses are proposed and discussed. No significant findings emerged, however general trends showed promising signs for future iterations of the study. The study limitations and proposed future directions for studying these phenomena are discussed. / Dissertation/Thesis / Masters Thesis Psychology 2016

Analyzing the relationship between the visual imagery used in music videos, and the sexual cognition of viewers. Sexual cognition is the awareness of one's own sexual behavior, and its implications. The visual content of music videos was analyzed focusing only on the imagery used. The Heterosexual Script (Jhally, 2007) in particular is observed in most music videos, highlighting the sexual objectification of women and the dominant role of males. The direction of causality between the visual imagery and sexual cognitions can only be speculated using a number of theories, namely cognitive dissonance (Festinger, 1957), cultivation theory (Gerbner et al., 1994), Objectification theory (Fredrickson & Roberts, 1997), Social Learning theory (Bandura, 2001; 2002), and that of semantic constructs. Significant results would suggest that music videos have the potential to alter an individual's sexual cognitions, which may lead to riskier sexual behavior and negative views of women sexually.