Little previous research has been conducted concerning consumer shopping behaviors when dealing with stores that have both physical and online outlets where products can be browsed or bought, also known as "click and brick" retailers. This exploratory study seeks to determine if distinct "click and brick" consumer typologies can be formed according to consumers' preferred method of shopping. This study also examines the relationships between consumer's needs for convenience, product tangibility, social interaction and levels of trust and their preferred method of "click and brick" shopping. While significant differences were found between shopping preferences, results indicated that consumer preference significantly differs depending on the store or product type implying that an overall "click and brick" consumer typology cannot be formed. Also, results indicate that the two shopping preferences that significantly differ the most depending on motivations are still "browse and buy in store" and "browse and buy online," indicating that consumers do not heavily utilize multichannel shopping methods for purchases. / text

Objective: To evaluate changes in shopping behaviors among low-income families over a one-month period of time in Utah County, Utah. Design: Two researchers conducted thirteen 90-minute focus groups. Setting: Two community organizations serving low-income populations and a university campus. Participants: Seventy-two low-income adults who were the primary household food shoppers and who had at least one child less than 18 years in their household. Main Outcome Measures: Shopping behavior changes during one month period of time. Analysis: Focus groups were recorded and transcribed, and then coded independently by two researchers with any differences reconciled. Paired t-tests were used to test differences of food expenditures by food group between the beginning and end-of-the-month shopping behaviors. Results: Shopping habits among low-income families changed throughout the month and were impacted by use of food assistance programs, food prices, and shopping logistics. Participants reported purchasing more varied foods at the beginning of the month versus more starch-based and canned foods at the end-of-the-month. To overcome economic barriers, participants used numerous strategies including weekly or monthly menu planning, price matching, and bulk buying. Conclusions and Implications: Low-income families make strategic decisions based on economic circumstances and other factors, including participation in food assistance programs, or the timing of the month, in order to stretch food expenditures. Our results suggest limited economics throughout the month may hinder families' ability to consume a varied, nutrient-rich diet, which may impact future health status.

No description available.