In the theoretical part, small and medium sized companies are described. In the analytical part, K+B Expert company was introduced by the author, as well as its competition. K+B Expert focuses on consumer electronics. It has 19 stores in the Czech republic -- it was a decision based on the strategic plan to expand its activities in the consumer electronics market in the horizontal network. The author chose Carlsbad region according to the situational analysis. A brand new store was to be created there, so all investment steps needed to be taken to set up a plain store, that needed to be supplied with all the necessary stock into the prepared racks and shelves. A marketing campaign followed together with the opening of the new store. K+B Expert used the marketing concept of its mother company network -- Expert CR. The marketing experts analyzed the effectiveness of several marketing tools. Leaflet was chosen as the most effective, since 55% of the survey respondents stated leaflet was the most effective in discovering that a new electronics store is to be opened. There were also advertisements on radio, on billboards and in newspapers. The cost of this marketing campaign exceeded the plan (the real cost was 836,500 CZK), it attracted more visitors than expected (a total of 8.560 visitors were attracted by the campaign). This has also impacted the sales, as the revenues were 9% higher than expected (totaled 4.36M CZK). Overall, the opening of the new store was a success and K+B Expert, s.r.o. can now look for a new region to expand with their activities.

The diploma thesis deals with the topic of supporting small and medium-sized enterprises. The objective of the thesis is to compile a summary of institutions concerned with business support in Czech Republic and Slovak Republic and compare certain types of business support in both countries. The first chapter clarifies the basic terms, shows definitions of micro, small and medium-sized companies according to different institutions and explains how small and medium-sized companies contribute to the economy of Czech Republic. The second chapter deals with institutions that are concerned with business support and support programmes financed from a state budget in Czech Republic and in Slovak Republic. Particular institutions provide enterprises with informational, material and financial support and are focused differently according to the purpose of their foundation, specific business segment they deal with or activities they perform or services that they provide. The third chapter is focused on business support from the European Union. The most important business support programme in Czech Republic is Operational Programme Enterprise and Innovation and in Slovak Republic Operational Programme Competitiveness and Economic Growth so the greatest attention is oriented on these two programmes. The fourth chapter deals with certain types of business support and compares their focus and results in Czech Republic and Slovak Republic. The comparison is made between particular types of support (e. g. indirect support, microloans), between specific groups of entrepreneurs (e. g. businesswomen, starting entrepreneurs) and particular business activities (e. g. export, business presentation). The conclusion reviews the results of the thesis and gives an advice which country has more favourable conditions for starting a business.

Background: Sustainability is a growing trend which companies should acknowledge and incorporate. The role HR can be a direct contributor in the integration of sustainability. SMEs’ characteristics can facilitate the implementation of sustainability, which can be a source of competitive advantage.   Purpose: To examine the integration of sustainability through HR practices in SMEs, in the Jönköping region.   Method: An exploratory and an abductive approach were used to fulfill the purpose of the thesis. The explanation building strategy was used to analyze the data. Theories from the literature were compared with the empirical findings to identify patterns, based on the categories within the HR practices. The empirical data followed a qualitative method and was based on a multiple-case study, consisting of ten interviews with SMEs.   Main findings: SMEs in the Jönköping region had a high level of understanding in terms of sustainability. The HR practices were utilized for a better integration of sustainability. Incorporating sustainability in the firm’s values was the most effective way. This was achieved through integrating sustainability in the different HR practices; by communicating its value to employees, emphasizing it during the recruitment to assure value alignment, as well as explaining it during training activities.   Managerial implications: The findings showed that managers could benefit from considering the suggested HR practices for the integration of sustainability. As a result, other regions in Sweden can take advantage and learn from the case of the Jönköping region.

The aim of the thesis is the implementation of a Controlling System in Gearspect Group s.r.o. company, and its results and contributions to the management of the company. Main contribution of author will be practical application of Controlling Information Systems and generalization of the results for Controlling System Implementation in small-medium sized companies within Czech engineering industry. The central goal of this thesis is to pinpoint the necessity and significance of the successful application of controlling and its instruments in management of a company. This thesis includes the theoretical framework of controlling, literature overview of controlling applied, analysis of current situation and processes in the company, suggesting the optimum implementation of such system, and finally the results in the company that can be further generalized for small-medium sized companies within the Czech engineering industry.

The main aim of this thesis is to create a business plan to open the e-shop with secret gifts and evaluate the viability of the plan. Thesis is divided into theoretical and practical part. The practical part is formed on basis of theoretical information: purpose, users, principles and main points of structure of the business plan. The practical part is formed by own business plan. This part includes description of the product and owner, market, customer analysis, suppliers, competitor analysis, human resources and marketing, risk, and financial analysis. The suitability for implementation of the business plans is evaluated in conclusion of the thesis.

This thesis deals with the use of accounting data for information support of small and medium-sized enterprises users. This thesis covers not only technical and procedural aspects of reporting. The first part of the thesis provides broader insight into SME and their limitation factors, future development of accounting and accounting profession and also insight into data presentation. In the second part there are examples of statements, which could be part of specific accounting systems for SME and could be used by internal users.

This diploma thesis deals with the question of export support for small and medium enterprises in the context of international trade of the Czech Republic. It presents a comprehensive study of the development of foreign trade of the Czech Republic since 1993 to the present, focusing especially on the role of small and medium-sized enterprises and their importance for the whole economy. Fruther it maps the availability of both state and private export support services which are consequently compared with actual needs, identified through own research among small and medium-sized enterprises. On these basis possible modifications leading to more efficient and transparent system are recommended with ambitions to improve the export performance of small and medium-sized enterprises.

The thesis deals with the influence of internal and external factors on the innovative behaviour of small and medium-sized enterprises (SMEs). The aim is to identify key factors influencing the innovative behaviour of SMEs and to assess their relevance and impact. The theoretical part of the thesis is focused on innovations, innovation process and the external and internal conditions for innovations. Corporate innovation strategy and interaction with customers were identified as the key factors. In the practical part of the thesis a cross-sectional questionnaire survey was carried out on a purposively selected sample of innovative SMEs from the Czech Republic. The influence of barriers and external and internal factors on the innovation performance of SMEs was statistically analyzed. Testing of the influence of barriers on the innovation performance of SMEs discovered that the lack of foreign capital and insufficient readiness of employees to innovate are the most frequent factors inhibiting innovation in SMEs. Statistical sensitivity analysis of the survey results suggests that the most significant factors influencing the innovative behaviour were external, namely domestic and foreign competitors, suppliers and customers.

The doctoral thesis deals with innovations in small and medium-sized enterprises and is particularly focused on the open innovation paradigm. In the theoretical part it explains the relationship between innovations and competitive advantage and provides a broad overview of the current research in the field of open innovations. Based on the theory and supported by the secondary research, it defines research questions and hypotheses that are tested within a survey distributed among Czech small and medium-sized enterprises. Results of the survey serve as a foundation for own models allowing broader implementation of open innovation in Czech small and medium-sized enterprises.

The objective of the thesis is to analyse the German export and to analyse German indirect foreign trade promotion. The first part examines export weaknesses and risks and their impacts on German economy. The second part investigates and evaluates the institutional arrangement of the foreign trade promotion system and compares it with selected European economies.