Syfte: Syftet med studien är att genom en eventstudieundersöka om och i sådan fall hur investerare låter sina investeringsbeslut påverkas av positiva respektive negativa sociala CSR-händelser, denna reaktion antas avspeglas i förändringar av aktiekurser. Teori: Den effektiva markandshypotesen och IntressentmodellenMetod: Undersökningens metod har utgått ifrån en kvantitativ ansats. Studiens empiri består av 86 sociala CSR händelser där den genomsnittliga ackumulerade abnormala avkastningen har mätts genom en eventstudie. I empiri-kapitlet finns även studiens hypotesprövning med enkelt t-test. Empiri: Eventstudienfinner ett samband mellan sociala CSR-händelser och investerares investeringsbeslut. Sambandet ger en negativ effekt på aktiekurserna. Effekten är starkare vid negativa sociala-CSR händelser än vid positiva. Hypotesprövningarna resulterade i att samtliga tre hypoteser förkastades, vilket innebär att det inte finns något samband mellan sociala CSR-händelser och investerares investeringsbeslut. Analys: Marknaden antas vara semi-effektiv, något mer vid negativa sociala CSR-händelser än positiva. Investerarna som är en primär intressent i ett företag värderar inte socialt CSR-arbete. Eventuellt ser de till och med det som värdeförstörande. Det är någon annan intressent än investerarna som driver på arbetet med socialt CSR hos ett företag. Slutsats: Eventstudienfinner ett samband mellan sociala CSR-händelser och investerares investeringsbeslut. Hypotesprövningarna resulterade i att samtliga tre hypoteser förkastades, vilket innebär att det inte finns något samband mellan sociala CSR-händelser och investerares investeringsbeslut. De motstridiga resultaten leder till slutsatsen att det inte med säkerhet går att besvara det undersökta problemet. / Purpose: The purpose of the study is, through an event study to determine whether if, and in such case how investors let their investment decisions be influenced by positive and negative social CSR events. This reaction is assumed to be reflected in changes of share prices. Theory: Theefficient market hypothesis model and the stakeholder theory.Method: A quantitative approach in the methodology has been undertaken. The study's empirical data consists of 86 social CSR events, where the average cumulative abnormal return has been measured by an event study. Three hypotheses has been tested using the simple t-test. Empiricism: The event study finds a correlation between social CSR events and investor's investment decisions. The correlation has a negative effect on stock prices. The effect is stronger for the negative social CSR events than for the positive events. Hypothesis tests resulted in that all three hypotheses were rejected, which means that there is no connection between the social CSR events and investor's investment decisions. Analysis: The market proves to be semi-strong efficient, slightly more so for negative social CSR events than for positive events. Investors as a primary stakeholder in a company do not value social CSR-work. Possibly they even see it as value destructive. There is other stakeholders than investors in companies, that are initiating working with social CSR. Conclusion: The event study finds a correlation between social CSR events and investor's investment decisions. The hypothesis tests resulted in that all three hypotheses were rejected, which means that there is no connection between the social CSR events and investor's investment decisions. The conflicting results leads to the conclusion that it is not possible to answer the investigated problem with sertainty.

Over more than forty years many proposals have been drawn up to complement, integrate and overcome the traditional methodologies measuring the financial dimension of corporate performance. In parallel, thousands of companies, and especially the listed ones, have introduced, developed and implemented different practices of non-financial reporting. So, what is the state of the art with regard to the most important initiatives aimed at supporting companies in managing social, environmental and sustainability performance? And, what are the current corporate approaches to sustainability evaluation and reporting? In order to answer the two research questions, the study introduced a collaborative paradigm, based on a relational view of the firm, which recognizes the strategic value of stakeholder relationships. The stakeholder framework (that is, the multiple bottom line approach) is the lens adopted to conduct the study. With regard to the first question, a broad and up-to-date review of the most important standards and tools – aimed at managing, controlling, evaluating, and reporting the social, environmental and sustainability performance of companies – has been carried out. In reference to the second question, a qualitative content analysis, based on an interpretive perspective, of the current corporate practices has been conducted. The investigation mainly explored the social/CSR/sustainability reports of sixteen leading companies from four crucial industries (i.e., four firms per each of the four industries: banks, retailing, telecommunications, and utilities). In comparison with previous contributions in this area, the analysis is characterized by depth (that is, the number of items checked for every company), breadth (i.e., the number of stakeholders and documents/information sources covered), and complexity because of the interpretive nature. What emerged from the overall study is that, because of several and different reasons (essentially, complexity and the still prevailing focus on financial value for management tools; redundancy and incompleteness for corporate reports; and lack of innovation, that is, isomorphism, for both), the prevailing methodologies and the corporate evaluation and reporting activities are unable to fully assess the sustainability, that is, the quality, of the corporate relationships with the stakeholder groups. Therefore, in order to fill the gap new solutions are needed. As an attempt to address this point and reconnect theory and practice, a sustainability evaluation and reporting system, that is, the SERS2 methodology, characterized by an innovative, stakeholder-based scheme of integrated report, has been advanced.

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