The problem of this research is to discover viewer response to the television series, "Roots," as revealed through newspapers and magazines published from December, 1976, to June 20, 1977. Thirty-seven articles and 134 interviewee responses were analyzed. The responses with the highest frequency of occurrence in the sample provided eight major categories (listed in the order of highest to lowest frequency of response): inaccuracy/oversimplification, increased awareness, future race relations, white guilt, black anger, future prime time television programming, black pride, and sadness. The predominant appeal of "Roots" was to the emotions of the viewers. Despite the criticism of inaccuracy and/or oversimplification, "Roots" was a timely presentation relating to a current social concern with justice and heritage.