This work represents the research of television audience of news programs in Czech Republic during the years 2008 to 2013 in order to capture the possible preference for specific viewers areas of economic events, or information. For the needs of econometric time-series analysis is assembled basic model, which is individually applied to a total of five time series of news programs. Econometric estimates suggest that key events increasing viewership of Czech news programs are riots and demonstrations in the territory of Czech Republic, with a positive effect on the ratings of up to 4.1%, or home catastrophic events that increase viewership up by 4.6%. The world macroeconomic events showed the negative effect of up to 2.4% for viewership of television news.

The problem of this research is to discover viewer response to the television series, "Roots," as revealed through newspapers and magazines published from December, 1976, to June 20, 1977. Thirty-seven articles and 134 interviewee responses were analyzed. The responses with the highest frequency of occurrence in the sample provided eight major categories (listed in the order of highest to lowest frequency of response): inaccuracy/oversimplification, increased awareness, future race relations, white guilt, black anger, future prime time television programming, black pride, and sadness. The predominant appeal of "Roots" was to the emotions of the viewers. Despite the criticism of inaccuracy and/or oversimplification, "Roots" was a timely presentation relating to a current social concern with justice and heritage.