Background Social media platforms equip brands with an opportunity to increase awareness and extend the relationship with their current and possible future consumers by providing the possibility for social interaction, monetary rewards, entertaining content, practical information and cultivating trust. Brands transition to the social medias has thus made consumers co-creators of brands offerings, as they are allowed to interact and engage with brands and its content at any time. This has put high demand on brands to create content that actually encourage participation and engagement from their consumers   Purpose The purpose of this thesis is to explain the factors that positively influence consumer engagement towards brands on social media.   Methodology This research took a quantitative approach with an explanatory purpose and a cross-sectional research design. The data was collected with the help of a self-completion questionnaire. The result was primarily derived from a multiple-regression analysis, correlation analysis and Cronbach’s Alpha reliability test.   Findings This research provide empirical evidence that monetary factors positively influence consumer engagement with brands on social media, whereas the social, hedonic, practical and trust factors failed to generate significance. However, the study revealed that the rejected factors have some effect on consumer engagement that cannot be denied by brand managers.   Originality Consumer engagement in an online environment has been an attractive topic for researchers in recent years and with the ever-increasing popularity of social media, research gaps in this setting has been identified. This research provides the first explanatory findings regarding antecedents of consumer engagement with brands on social media.

The thesis discusses the Chinese community in the Czech Republic and focusses in detail on the social factors influencing their lives and integration into Czech society. The thesis determines the composition of the Chinese community, its way of life, values, family factors, the relationship with the majority society and the degree of integration. The thesis is trying to familiarize the reader with the Chinese minority and help towards a better understanding. The aim of the research is to obtain more detailed information and specific examples for each of the themes from the Chinese, long living in the Czech Republic.

This study is a review of literature on the theme of what factors positive for a person to leave a criminal lifestyle. The purpose of the study is to investigate these factors and try to determine whether there are consistent patterns in the existing literature on the subject in order to answer the study's questions. Questions for the study were (1) What social factors affect a person's motivation to leave a criminal lifestyle and maintain desistance from crime? Also (2) which structures in society have a positive and negative impact in the process of change between crime and a normative lifestyle? The work of collecting literature has  been done through a search and a selection process of peer-reviewed literature. Finally, 13 articles on the subject were included. The results show that the factors that can affect whether a person withdraws from crime are scattered, but the factors that mainly stood out as positive were relationship ties to family and internal motivation.