<p>Purpose/Aim: The purpose of this essay is to see how the media, through the newspaper, "Vi föräldrar”, produces family and parental roles, and to investigate how the image changed over time.</p><p>Material/Method: The material consists of a number of selected texts from the years 1968, 1988 and 2008. The method used is a discourse analysis based on the three level model by Norman Fairclough. The three levels are the text, the discourse practise and the sociocultural practise. In this study two of the levels, text and sociocultural practise, are used in analysing the texts.</p><p>Main results: Family and parenting in the texts from 1968 can be linked to the structural functionalist theory in which the core family is central and women and men are assigned to specific roles. I have chosen to call the contents of the texts of 1968 a "core family discourse." The feminist approach has influenced the content in the texts from 1988 which I call a “gender discourse”. The individualization of the late modern period has resulted in freedom for the individual without specific gender roles or traditional family frameworks, which are evident in the texts from 2008. I have therefore chosen to refer to the 2008 texts as a "lifestyle discourse".</p>

Purpose/Aim: The purpose of this essay is to see how the media, through the newspaper, "Vi föräldrar”, produces family and parental roles, and to investigate how the image changed over time. Material/Method: The material consists of a number of selected texts from the years 1968, 1988 and 2008. The method used is a discourse analysis based on the three level model by Norman Fairclough. The three levels are the text, the discourse practise and the sociocultural practise. In this study two of the levels, text and sociocultural practise, are used in analysing the texts. Main results: Family and parenting in the texts from 1968 can be linked to the structural functionalist theory in which the core family is central and women and men are assigned to specific roles. I have chosen to call the contents of the texts of 1968 a "core family discourse." The feminist approach has influenced the content in the texts from 1988 which I call a “gender discourse”. The individualization of the late modern period has resulted in freedom for the individual without specific gender roles or traditional family frameworks, which are evident in the texts from 2008. I have therefore chosen to refer to the 2008 texts as a "lifestyle discourse".