Fern-Universiẗat, Diss.--Hagen, 2007.

Diss. St. Gallen, 2006 ; Nr. 3229. / Literaturverz.

This diploma thesis deals with problems of farmers´ markets. The Consumers still prioritize lower prices over the food quality. The Czech Republic is trying to promote organic food and propagate it.This approach is not increasing only sales success, but also the renewal of a healthy lifestyle. There is direct correlation between promotion of regional foods and selling of these products.Marketing role is in the hands of the dealers, who are forced to attract attention and sell their products. The Marketing role is based on current legislation, standards and regulations, including notonly business processes, but also the environment. To farmers´ markets relate the same laws like any other food sellers. Another form of sales are expanding farm shops. The main goal of this diploma thesis is the identification of determinants of consumer behavior during buying of organic products from farmers and historical development of farmers´markets.Using literature search to handle the issue of farmers' markets from their historical origins to the expected course of development in the upcoming years. Using surveys to determine their attendancein the Ústí region and create a proposal for further measures leading to the development of farmers´markets. Subsequent analysis of the provided informations by vendors offering organic products and the target group of buyers.

The thesis is devoted to product range analysis of Opel Southeast Europe LLC. This paper is focused on Czech and Slovak market. In the first part, author starts with theoretical base, which is followed by a practical part. The next part includes a description of company, analysis of micro and macro environment through Porter's five forces analysis and PESTEL analysis. There is also a description of various Opel models, which are further analyzed in terms of competitive comparison, segment analysis, in which models are offered and price comparison. This part is followed by a summary of major findings arising from analysis of the company's range. At the end of the practical part there is a brief proposal to locate offers that could help increase sales on mentioned markets.

This thesis deals with the topic of category management in online retailing. Its goal is to identify the assortment factors that affect a company's financial performance. The result of the thesis work is a model applicable in strategic decision making on assortment. The first part consists of basic concepts of retail, marketing and strategic management. The purpose of this part is to provide the reader with the theoretical background for the following practical part. The research for the practical part is conducted on the basis of interviews with experts in the field and the author's own research in business. Each chapter presents a group of metrics that are based on analysis of business data in online retail market. Metrics describe the specific features of a product category and their impact on a company's revenue or costs. Each metric comes also with an assessment of the given category based on business data. The aim of the thesis is to give a comprehensive overview of assortment decision making. The thesis should also help the reader gain basic knowledge useful for managing an online retail store.

This theses describes marketing and its importance for business, it also describes marketing environment and marketing mix with its ingredients. These theoretical bases are applied afterwards in the practice part of theses, which is focused on ice-cream market in Czech Republic. Analytical part also contains brief characteristic of Algida products on Czech market, their relation to competitors and public.

The diploma thesis focuses on streamlining sales of choosen retail using Pareto analysis. Theoretical part specifies using Pareto analysis in academic thesis and mentions example of its application. The merit of this thesis is an invention of a methodology that could be used for evaluation of the assortment. This methodology helps to identify the most profitable goods which are sold in the highest numbers and thus bring the highest profit to the retail. On base of performed analysis is presented suggestion of streamlining assortment.

This thesis analyzes the current situation of the company ST Profi podlahy. Due to the nature of the business is presented product range the company, business processes and shopping atmosphere. Containing are proposals to expand the supply of goods and services to customers, corporate promotion, a new website and internal corporate signs of potrfolio. Enterprise decreases mainly due to increasing trading floors via the internet for lower prices. Monitoring price of internet retailers and renaming goods is a way how a company can defend itself and remain competitive.

The thesis deals with the topic of the use of the climbing plants in the territory of the Czech Republic in the first half of the 20th century with a focus on villa gardens architecture. The work concerns the main factors affecting the period use of plants, villa gardens and significant landscape architects of that era, who significantly influenced the garden and landscape production and form of private gardens at that time. It characterizes the climbing plants employed in the given period, the period range of these plants with availability in the current offer of nursery firms, object of residential gardens determined by the given period with documentation of period use of climbing plants and recommendations for the use of these plants in the restoration of period objects. Findings of the study are supported by the analysis of the historical plan documentation and historical price lists and catalogues. The information obtained from historical plans compares the field research of the fourteen surviving objects of residential gardens with pictorial documentation.

The diploma thesis briefly characterizes the main principles of bio-production, defines the term organic cosmetics and its current state on the market, and general trends of cosmetic product sales. Then it characterizes basic marketing terms and defines the issue of consumer buying behaviour. The practical part deals with the analysis of Czech manufacturers of certified cosmetics and their assortment and the availability of this range in specialized stores in the Brnocity region Investigation of possibilities and the use of marketing mix was carried out on a selected retailer of natural and organic cosmetic. In the last survey, attitudes and buying behaviour in relation to natural and organic cosmetics products were found in the form of a questionnaire survey.