This diploma thesis aims at the strategy of retail company and its purchase and sale department. Thesis is divided into theoretical and practical part. The theoretical part contains information about business and its functions, basic allotment of range of goods, methods of prizing goods and calculation of profit margins. Furthermore there can be found demands on suppliers, goods and manners of order realizations that are given by the businessmen. Last but not least there are descriptions of the HACCP system and of the key technologies used in such business. The practical part is based on the theoretical one and it includes assortment of analysed company, its structure and concern in overall revenues. After this chapter there follows the purchasing strategy in which the organization of buying within the company, competences of particular employees, and methods of purchasing used across different suppliers and separate phases of purchasing program are demonstrated. In the part called selling strategy there are specified the price system, discount sales, forms of purchasing and staffs. In conclusion of this thesis there is focus on the SWOT analysis in which the main future opportunities and threats of the company are mentioned.

Master-Arbeit Univ. St. Gallen, 2006.

Novotná, M. The competition of chosen sports wear brands in the north and south Moravia markets. Diploma thesis. Brno: MENDELU 2015. The goal of this diploma thesis is to find out and compare the scale of sold sports wear and shoes of chosen brands Kappa, Nike, Adidas and Puma in north and south Moravia. The first part of the thesis contains theoretical basis for chosen problematics research where basic fatures, methods and the ways of analysis necessary for Kappa brand positioning in the market are explained. The second part of this thesis is aimed at the practical way where the theoretical methods for setting the Kappa brand positioning in the market compared with the main competitors in the Czech Republic are being applied. The thesis contains economical evaluation of retail sales of chosen company and analysis of chosen assortment. According to this evaluation the price level of chosen brands is established. Some recommendations are given for the chosen company at the end of this thesis.

The diploma thesis solves an important problem with the supply of fuel in the vicinity of the competitive environment. It was found that the biggest competitors of the subject are two fuel stations in the vicinity, although smaller in the scale of trading range sale, they must be regarded as competitors. Any failure causes the transfer of customers just to them. Analysis of the survey results showed that the proportion of the sales of dry goods to total sales in the years 2010 to 2014 was 13.22 percent on average. In the assortment of dry goods there was a significant increase in sales for vehicles and a reduction in other goods. Other products consists of the following specific items: toiletries, photoes, motorway tax stickers, batteries, telephone cards and coupons and others. The sale of fuel is significantly influenced by the price (for the period 2010-2014 change of 5.06 CZK per liter) and quantity (for the same period change of 28.41 percent). Due to the current low price of fuel and the assumption of relatively same level of sale prices it will be necessary to focus on improving the quality of services provided by employees of fuel station and expanding the trade range of additional sales for motorists.

This thesis deal with comparison of czech and asian varietal range of kale (Brassica oleracea var. acephala). A practical experiment was divided into two parts. Evaluation of yield parameters and evaluation of contents of selected substances. It was totaly evaluated three varietes from czech range and one variet from asian. Asian variety has been assessed as generally robust variety, with firm struscture, high cont ent of solids and the lowest fiber content. This variety excelled with highest content of vitamin C and magnesium. Only variety 'Rednex' excelled with economic return from czech range.

The diploma thesis Survey on the current state of organic farming and organic food production in the South Moravian region deals with the current state of organic farming and organic food production in the South Moravian region, typical activities and products of the South Moravian region and the availability of a fresh assortment of organic products in Brno. The first part characterizes the principles of organic production and production of organic food and the system of labelling and certification of organic food. Than it is described characteristic of the South Moravian region, its conditions for agricultural production and the current state of organic production and production of organic food in the Czech Republic. In the experimental part of the thesis was found out that the typical activity of the South Moravian Region is the production of organic wine. The availability of a fresh assortment of organic products in Brno is sufficient as shows selling places described in the thesis and the results of the questionnaire survey.

Problembakgrund: Marknaden för profilkläder består idag av många aktörer, företag medfokus på enbart profilkläder och företag som huvudsakligen fokuserar på yrkeskläder. Detskapas en viss problematik inom profilbranschen som ligger i hur företag väljer att profilerasitt företag. Kläder som skulle kunna fungera som profilplagg finns tillgängligt i helakonfektionsbranschen och detta leder till en stor och splittrad profilklädesmarknad. Dåaktörerna är många och därmed också företagens val av profilering blir det alltmer viktigt förföretag att hitta nya idéer och lösningar för att följa med i konkurrensen. Uppdraget ochutgångspunkten i studien har varit att redogöra hur en framtida utveckling avkonfektionsföretaget Blåkläders profilsortiment skulle kunna se ut.Syfte: Vårt övergripande syfte med studien är att undersöka och kartlägga Blåklädersprofilsortiment. Syftet med uppsatsen är även att undersöka hur man kan användadifferentiering som ett verktyg vid sortimentsutveckling samt att ge förslag till hur Blåklädersprofilsortiment kan utvecklas.Metod: Studien har utförts genom en kvalitativ undersökning. Vårt empiriska material bestårav intervjuer med konkurrenter för att granska hur företaget Blåkläder står sig gentemot dessa.Vidare har vi gjort en undersökning med slutkunder där slumpvis utvalda företag tillfrågats.Teoretisk referensram: Vi har valt att använda oss av olika modeller och teorier för attkunna uppnå studiens syfte; Porters femkraftsmodell, konkurrentanalys,produktkonceptmodellen samt Swot-analys.Analys och slutsats: Studiens slutsatser visar att de belysta företagens profilsortimentinnehåller liknande produkter, men skiljer sig åt vad det gäller design, bredd och paketering avsortimentet. Företaget Fristads har valt att benämna sortimentet med ett eget varumärkesnamnoch skapat en tydlig differentiering på marknaden. Björnkläder har också valt att namnge delarav sortimentet, men de har inte gjort en tydlig paketering av sortimentet. Utifrån studiensresultat presenterades möjligheter för Blåkläder att utveckla sitt profilsortiment. Möjlighetersåsom att göra en tydligare produktdifferentiering, att skapa ett unikt koncept som skiljer sigfrån konkurrenter, hitta kärnan och en röd tråd i sortimentet, och skapa plagg med bättrepassform då detta efterfrågas av slutkunderna. Företag kan, oavsett i vilken bransch manverkar, tillämpa differentiering som ett verktyg vid sortimentsutveckling.Sammanfattning på engelska: Background and problem discussion: The market of profile clothing consists of differentactors; companies that only produce profile clothing and companies that produce bothprofile clothing and work wear. A common issue in the profile market is how companieschoose to profile their company. There are many products in the clothing industry that couldact as profile clothes. That is why the market for profile clothing today is fragmented.Because of the large amount of actors it is important to find new ideas and solutions forcompanies to develop their assortment of profile clothing. The starting point of this paperwas to give suggestions and describe how a future range of products for Blåkläder wouldlook like.Purpose: The purpose of this paper was to study and analyze the profile assortment ofBlåkläder. Moreover the purpose was also to analyze how to use product differentiation todevelop the assortment. We also wanted to give Blåkläder suggestions regarding how todevelop their profile assortment.Method: This paper has been based on a qualitative research. The empirical researchconsists of interviews with competitors of Blåkläder. The paper also includes a researchwith final costumers.Theoretical frame of reference: To achieve the purpose of this paper we have usedseveral models and theories; the five forces (Porter), competitor analysis, product conceptmodel and a swot-analysis.Analysis and conclusions: The conclusion presents possibilities for Blåkläder regardinghow to develop their profile assortment. We believe that product differentiation is one ofthe most important steps in this process. It is critical for Blåkläder to find a unique conceptand to find a main thread through the assortment. The result from our survey shows thatthere is a demand for more fitted profile clothing. Furthermore, companies regardless ofwhat kind of industry they are in can apply differentiation in the work to develop anassortment. / Program: Textil produktutveckling med entreprenörs- och affärsinriktning

My diploma thesis is dedicated to the analysis of the product assortment of the KEB-EGE ltd. company that concentrates on producing autodiagnostics and steel constructions. The theoretical part involves basic marketing terms and the practical part introduces the company itself, its customers, competition and suppliers, the analysis of the company macro environment and the analysis of the marketing mix as for its four tools, which is product, price, distribution and marketing communication.

Bakgrund: Den svenska detaljhandeln har de senaste tjugo åren präglats av en strukturomvandling och andelen enskilda och oberoende detaljhandlare har stadigt minskat. Orsaken till detta har främst varit de stora kedjornas expansion och tillväxt inom framförallt sällanköpshandeln. Syfte: Syftet med denna uppsats är dels att utveckla kunskap i hur de enskilda detaljhandlarna kan differentiera sig mot de stora professionella kedjorna och på så sätt kunna konkurrera mer rättvist mot kedjorna samt att ge rekommendationer till en enskild detaljhandlare. Metod: För att uppnå vårt syfte har vi genomfört en kvalitativ studie där vi intervjuat en enskild detaljhandlare och en professionell kedja och sedan jämfört hur dessa arbetar med sitt sortiment och sin marknadsföring. Slutsats: För att den enskilda detaljhandlaren ska kunna differentiera sig mot en professionell kedja är en slutsats att den enskilda detaljhandlarens kunskap inom området är av stor vikt. Kunskapen bidrar till att skapandet av något särskiljande och unikt, som bidrar till ett värde för kunden. Andra aspekter som den enskilda detaljhandlaren bör differentiera sig med är att erbjuda kunden något extra, utöver sina produkter, som exempelvis en tilläggstjänst. Den enskilda kan även differentiera sig genom att ge en personligare service, använda andra marknadsföringsaktiviteter än de traditionella, ha ett genomtänkt sortiment samt utnyttja sitt butiksläge på ett bättre sätt.

Univ., Diss.--Mannheim, 2003.