This thesis set out to address the ‘unsuccessful entrance’ experienced by the technique of tufting in the context of fashion design. The conventions of industrial tufting methods are challenged in the field of contemporary couture with a focus on three different aspects: backing, raw material and technique. This traditional carpet making technique, presented through the concept of couture, is aimed to be introduced as a potential novel technique among the other artisan ones inherent to the field. Robot tufting has until now been exclusively employed by the carpet manufacturing industry and only two robot manufacturing companies operate worldwide. It is a research subject with no previous academic or artistic publications. This thesis introduces for the very first time the concept and technique of robot tufting in the field of fashion design for the potential future garment creation. A more profound exploration of tufting in the context of fashion design requires a fusion of fashion and textile design into a one hybrid practice with a cross-disciplinary approach. Alongside challenging the conventions of tufting, the conventions of old disciplinary boundaries are aimed to be challenged.