NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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1

Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981

Thomas, Charles D., II 26 September 2013 (has links)
No description available.
Communication
Journalism
Marketing
Mass Media
Sports marketing
sports promotion
advertising
college athletics
Southern Methodist University
Mustang Mania

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