Thesis (MComm)--Stellenbosch University, 2012. / ENGLISH ABSTRACT: In social psychology, social scientists have become interested in explaining social behaviour: how and why individuals become attached and why they pursue on-going close relationships. The investment model was developed that suggests how attachment to a relationship is formed. It has been suggested that the investment model can be applied to a wide variety of interpersonal relationships. In the same way as a relationship is formed between two individuals, the attachment that supporters have to a sports team is also formed. To understand the psychological connection supporters have to a sports team, the Psychological Continuum Model (PCM) was developed. PCM suggests supporters first become aware of a sports team, then supporters may become attracted, this leads to attachment to the sports team and allegiance to the sports team may then occur. Past research has focused on different aspects of the PCM. However, very few studies have yet explained how supporters become attached to a sports team. This study combines the PCM and the investment model to assess how supporters become attached to a sports team. Understanding the psychological connection that supporters have to a sports team was required thus, the Psychological Continuum Model (PCM) was used. How supporters become attached (based on the PCM) to a sports team was further understood by the investment model variables. Thus, the PCM was adapted and applied with the investment model. The study comprised of a 2x2x2 full factorial experimental research design. For the purposes of the study, respondents were first made aware of the sport, fistball. Respondents completed a questionnaire that was used to measure their attraction and attachment to a fistball team. During the interview, respondents were shown one of eight treatments, in the form of a newspaper clip on a poster that was manipulated using the investment model variables. The eight posters comprised of fictitious fistball teams to avoid any bias that may have been formed had another sport been chosen. There were 36 respondents per treatment group, ensuring that respondents could be split between the different levels of supporters. A repeat group was also conducted to ensure the validity of the study. The realised sample comprised of 318 respondents. The target population was South African supporters in LSM groups 8 to 10. Judgement sampling was used as no sampling frame exists for supporters. Respondents were selected in shopping malls in Gauteng due to the culturally diverse nature of the province. The results revealed that based on the level of support, attachment to a sports team varies. The results suggested that low supporters have a higher attraction than high supporters. High supporters are already attached to a sports team, and are not necessarily interested in being attracted to a different sports team. It would be recommended to attract high supporters by having initiatives that involve teams, where supporters‟ attachment to the team already exists. High supporters were considered to be those who were attached to a sports team. To package and deliver products and/or services most effectively, sport marketers should appeal to high supporters‟ attitudes, as it is their attitude that guides their behaviour. Based on the findings, there is an opportunity for sport marketers to encourage low supporters to become attached to a sports team by using the investment model variables. By incorporating social psychology with sport consumer behaviour, a better understanding of sport supporters was attained. In the same way that a dating relationship has various stages of courtship that may eventually lead to marriage, the relationship that supporters have with a sports team also goes through stages which may lead supporters who show allegiance. The study reveals that, similarly to a dating relationship where an attraction to an individual first needs to be formed, the type of sport plays a role in attracting supporters to a sports team. Likewise, whether an individual pursues a relationship depends on the investment model variables, which is also the case for supporters. / AFRIKAANSE OPSOMMING: In die sosiale sielkunde stel sosiaal-wetenskaplikes toenemend daarin belang om sosiale gedrag te verklaar: hoe en waarom individue geheg raak aan sosiale objekte en waarom hulle voortgesette verhoudings nastreef. Die beleggingsmodel, wat aan die hand doen hoe gehegtheid deur middel van ʼn verhouding tot stand gebring word, is ontwikkel. Daar word voorgestel dat die beleggingsmodel toegepas kan word op ʼn wye verskeidenheid van interpersoonlike verhoudings. Op dieselfde wyse waarop ʼn verhouding tussen twee individue gevorm word, word die verbintenis wat ondersteuners met ʼn sportspan het, ook verwesenlik. Ten einde die psigologiese verbintenis tussen ondersteuners en ʼn sportspan te verstaan, is die Psigologiese Kontinuummodel (PCM) ontwikkel. Die PCM suggereer dat ondersteuners eerstens van ʼn sportspan bewus word, dan moontlik aangetrokke voel tot die sportspan. Dit lei tot ʼn gehegtheid en moontlik uiteindelik getrouheid aan die sportspan. Vorige navorsing het die soeklig op verskillende aspekte van die PCM laat val, maar baie min ondersoeke het al verduidelik hoe ondersteuners ʼn verbintenis vorm met ʼn sportspan. Hierdie studie kombineer die PCM en die beleggingsmodel om vas te stel hoe ondersteuners ʼn verbintenis vorm met ʼn sportspan. Die PCM is gebruik omdat dit nodig was om die psigologiese verbintenis te verstaan wat ondersteuners met ʼn sportspan tot stand bring. Deur die veranderlikes van die beleggingsmodel in ag te neem, is daar verder lig gewerp op hoe ondersteuners geheg raak aan ʼn sportspan (gebaseer op die PCM). Die PCM is dus aangepas en tesame met die beleggingsmodel toegepas. In die studie is gebruik gemaak van ʼn 2x2x2 volle faktoriale eksperimentele navorsingsontwerp. Vir die doel van die studie is respondente eers bewus gemaak van die sport vuisbal. Die respondente het ʼn vraelys voltooi wat gebruik is om hul aangetrokkenheid tot en gehegtheid aan ʼn vuisbalspan te meet. Tydens die onderhoud is agt afsonderlike behandelings aan die respondente vertoon, elk in die vorm van ʼn koerantknipsel op ʼn plakkaat wat gemanipuleer is met die gebruik van die beleggingsmodel se veranderlikes. Die agt plakkate het fiktiewe vuisbalspanne uitgebeeld om enige vooroordeel uit te skakel wat moontlik sou voorkom as ʼn ander sportsoort gebruik was. Daar was 36 respondente per behandelingsgroep om te verseker dat respondente tussen die verskillende vlakke van ondersteuners verdeel kon word. ‟n Herhalingsgroep is ook gebruik om die geldigheid van die studie te verseker. Die gerealiseerde steekproef het uit 318 respondente bestaan. Die teikenpopulasie was Suid-Afrikaanse ondersteuners in LSM-groepe 8 tot 10 aangesien hulle die meeste mediablootstelling ontvang het. Daar is gebruik gemaak van oordeelsteekproefneming, aangesien geen steekproefraamwerk vir ondersteuners bestaan nie. Respondente is in groot winkelsentrums in Gauteng geselekteer vanweë die kultuurdiverse aard van die provinsie. Die resultate het getoon dat, gebaseer op die vlak van ondersteuning, die vlak van gehegtheid aan ʼn sportspan varieer. Die resultate suggereer dat laevlakondersteuners meer geneë is om ʼn verbintenis te vorm as hoëvlakondersteuners. Hoëvlakondersteuners het reeds „n band met ʼn sportspan en voel nie noodwendig die behoefte om ʼn verhouding met ʼn ander sportspan te vestig nie. Daar word dus aanbeveel dat hoëvlakondersteuners aangetrek word deur inisiatiewe aan te bied waarby spanne betrokke is wat reeds vaste aanhangers het. Hoëvlakondersteuners is beskou as diegene wat ʼn verbintenis met ʼn sportspan het. Ten einde produkte en/of dienste op die effektiefste wyse te verpak en te lewer behoort sportbemarkers op hoëvlakondersteuners se ingesteldheid te fokus, aangesien dit hul ingesteldheid is wat hul gedrag rig. Volgens die bevindinge bestaan daar ʼn geleentheid vir sportbemarkers om, deur van die beleggingsmodel se veranderlikes gebruik te maak, laevlakondersteuners aan te moedig om hulle aan ʼn sportspan te verbind. Deur sosiale sielkunde met sportverbruikersgedrag te kombineer is ʼn beter verstaan van sportondersteuners bereik. Net soos daar tydens ʼn liefdesverhouding verskillende stadiums van hofmakery is wat uiteindelik tot ʼn huwelik kan lei, gaan die verhouding wat ondersteuners met ʼn sportspan het ook deur stadiums wat uiteindelik getroue ondersteuners kan oplewer. Die studie toon ook dat, net soos in ʼn verhouding waar individue eers net met mekaar uitgaan, en hulle later sterk aangetrokke raak tot mekaar, daar in sport ook ʼn dieper verhouding moet ontwikkel. Dit blyk dat die soort sport ʼn belangrike rol speel wanneer ondersteuners tot ʼn sportspan aangetrek word. Net soos by ʼn liefdesverhouding, hang die sportondersteuner se verbintenis ook af van die veranderlikes van die beleggingsmodel. produkte en/of dienste op die effektiefste wyse te verpak en te lewer behoort sportbemarkers op hoëvlakondersteuners se ingesteldheid te fokus, aangesien dit hul ingesteldheid is wat hul gedrag rig. Volgens die bevindinge bestaan daar 'n geleentheid vir sportbemarkers om, deur van die beleggingsmodel se veranderlikes gebruik te maak, laevlakondersteuners aan te moedig om hulle aan 'n sportspan te verbind. Deur sosiale sielkunde met sportverbruikersgedrag te kombineer is ʼn beter verstaan van sportondersteuners bereik. Net soos daar tydens 'n liefdesverhouding verskillende stadiums van hofmakery is wat uiteindelik tot 'n

The present study examined procedural and distributive justice outcomes of discipline in an athletic team setting. A 2 (Consistency of Punishment: consistent vs. conditional) x 2 (Violation Severity: moderate vs. severe) x 2 (Punishment Severity: moderate vs. severe) x 2 (Decision Maker: head coach vs. team captains) factorial design was used. Participants responded to four of the 16 hypothetical scenarios resulting from the design. Participants included 354 fans in attendance at a several university athletic events and students in psychology courses. The results indicated that consistent punishment was perceived as more fair to the punished athlete, teammates, and fans than was conditional punishment. Consistent punishment was perceived as more likely than conditional punishment to deter future misconduct by the punished athlete and teammates. The findings of the importance of consistency to fairness perceptions are consistent with the organizational justice literature and suggest that principles derived in traditional organizations may apply in athletic team settings. However, the current study did not find that severe punishment was more likely than moderately severe punishment to deter future misconduct by the punished athlete and teammates, which was inconsistent with the research literature on punishment. The present research indicated that inconsistencies in applying punishment based on status likely will have a negative effect on fairness perceptions in an athletic setting just as it does in an organizational setting. Intercollegiate athletics are unique in the sense that there are many outside observers, most notably fans, who pay close attention to athlete misconduct and its subsequent outcome. According to the present results, if coaches are interested in fan perceptions of fairness, punishment should be consistently applied according to team rules for all players regardless of their status on the team.

Research paper (M.I.M.)--Victoria University of Wellington, 2008. / Includes bibliographical references.

In recent years, there has been an undeniable shift in how we think about nonhuman animals. A growing philosophical literature on animal rights has encouraged a deep consideration of the moral status of animals, while scientific research has simultaneously confirmed the fact that many animals have complex cognitive, emotional, and social capacities that strongly mirror our own. Although there is still disagreement about what all this implies in terms of our responsibilities to animals, the idea that animals can experience physical or emotional pain or pleasure is the starting point and not the conclusion of the present inquiry. Many species of animals are sentient beings who possess a viewpoint from which they experience and act in the world around them - and hence may be said to be agential. My dissertation explores what it means for us to extend, conceptually and morally, agency to animals. I address this "extension of agency" predominantly from an aesthetic perspective, although in doing so I in no way intend to limit the range of related philosophical concerns. On the contrary; to extend agency to animals, I argue, calls for a revised understanding of our habitual spectatorial stances--how we look at animals. To grasp these stances, I investigate how animals have been looked at in literary works of art. Does the literature show our spectatorship to extend agency to animals or do we objectify them so as to deny their capacities as agents altogether? My dissertation focuses on excerpts from three significant works of literature--works by Nathanael West, Ernest Hemingway, and Leo Tolstoy--each of which stages a specifically athletic engagement involving animals, in this way bringing focus to the issue of our spectatorship. Each excerpt serves as philosophically illuminating material and as an exemplary case regarding humanity's willingness or refusal to extend agency to animals. I am particularly interested in the role of animals in human-engineered sports, and in how extending agency to animals in sports changes or ought to change the way we watch sports that involve animals. Within the philosophy of sport, the accepted approach has been to liken animals to sporting equipment or tools, and thus to make no substantive distinction between animal and non-animal sports. This, I argue, reflects a refusal to extend agency to animals, which has led also to an oversimplification and mischaracterization of sports involving animals in the first place. Nathanael West's The Day of the Locust takes up cockfighting, Hemingway's The Sun Also Rises centers around bullfighting, and Tolstoy's Anna Karenina includes a memorable, emotionally stirring, steeplechase episode. In addition to investigating what I refer to as the "extension of agency" to animals in these literary works, I revise some of the basic assumptions that have recently guided the burgeoning subfield of the philosophy of sports. I argue that we must acknowledge that there exists a fundamental difference between the modes of spectatorship that accompany sports that only involve humans, and those that involve animals. For to extend agency is to extend the moral domain to that or those who are "other" than ourselves. Once animals are introduced into a sport, they imbue the sport with all the aesthetic complexities that come with looking at an animal outside of sport: the unique exotic beauty of the animal body and its fitness to function, but also its vitality, wild autonomy, expressiveness, and reciprocity of gaze. This means that our interactions with animals, even in the case of organized sport or performance, are not purely aesthetic in a formal artistic sense; they are also expressive and communicative. The concept of the formal aesthetic that many employ when talking about art - the formal qualities that we attribute to the arts - is not sufficient to accommodate sports that involve animals and a spectatorship of animals. Animals are expressive, and this expressiveness is fundamental to correctly understanding our spectatorship of them. Animals are far more than our equipment. The aesthetic of animal sports must, I conclude, accordingly incorporate expressiveness and empathy, such that we see animals in fellowship with us as participants in sports. Extending agency to animals is the core concept of a morally inflected aesthetic of inter-subjectivity.

M. Tech. Business Administration / Sport tourism events in recent years have become one of the fastest-growing types of tourism attractions globally. For the aim of this study, it is important to understand spending patterns, socio-economic characteristics and activities that relate to the sport tourist to have a greater understanding of the impact of these events on the host community. The sport tourism event spectator is a consumer who, through a process of decision making, obtains certain goods and services from the sport tourism event for personal consumption. Sport tourism event leverage begins by encouraging visitor spending and by retaining visitor expenditure within the host community, which can be achieved by fostering spending during the sport tourism event and by lengthening visitor stays The purpose of this research study was to determine the spending patterns and expectations of sport tourism event spectators. This research study was exploratory to determine spectator spending patterns, demands and possible economic impacts that a sport event being hosted at Loftus Versveld will have on shareholders involved.