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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Vzdělání jako statusotvorný symbol - jeho pojetí, vývoj, distribuce a alokace ve společnosti / Education as a status symbol -its conception, development, distribution and alocation in a society

Šeredová, Alena January 2012 (has links)
1 Abstract: The Thesis is of theoretical and empirical character, and its central theme is education - its conception, development, distribution and allocation in society, its social stratification and status-making function. In the theoretical part it examines how sociology conceives this broad topic: What are the different views on the meaning of education and which subdiscipline of sociology specialize in education and how to work with it. It is obvious that sociology as a multiparadigmatic science is not limited to one theoretical concept of education. The thesis attempts a brief summary of both historic and contemporary sociological considerations. The text of the thesis extends the socio-theoretical knowledge of education. The empirical research analyzes an original survey: "The process of education and stratification." It focuses on the relationship of education and life hapinness, the over- qualification, horizontal gender segregation, attitudes towards educational policy of the state, standard of living, sense of persons own happiness, work in the respondents' studying field and many other contexts.
2

Influencer marketing – ett stockholmssyndrom? : En kvalitativ studie om unga kvinnors psykosociala upplevelser av Influencers marknadsföring på Instagram / "Influencer marketing - a Stockholm syndrome? : A qualitative study on young women's psychosocial experiences of Influencer marketing on Instagram

Karlsson, Desirée January 2019 (has links)
Den psykiska ohälsan hos befolkningen i Sverige har ökat markant sedan 1980-talet och kvinnor är de som drabbas i störst utsträckning. I samband med att sociala medier har vuxit har även en ny bransch med Social Media Influencers etablerats vars syfte är att skapa ett personligt varumärke och därmed påverka sin målgrupp. Den här uppsatsen har ämnat att undersöka om unga kvinnor anser att deras psykosociala hälsa kan ha något samband med Influencers marknadsföring av statussymboler på Instagram och i sådana fall – i vilken bemärkelse. Uppsatsen har genomförts via tre kvalitativa intervjuer med kvinnor mellan 19 och 21 år. Den insamlade empirin har sedan analyserats via en tematisk analys. Resultatet visar att Influencers marknadsföring medför en positiv känsla som förebild för unga kvinnor och upplevs bidra med en positiv påverkan på deras psykosociala hälsa. Resultatet visar även att unga kvinnor inte reflekterar märkbart över den konsumtion som Influencers uppmuntrar till. Något som efterföljande forskning bör studera vidare. / The mental illness of the population in Sweden has increased significantly since the 1980s and women are the ones who suffer the most. With the growth of social media, a new industry with Social Media Influencers has also established whose purpose is to create a personal brand and thereby influence its target group. This essay has begun to investigate whether young women consider their psychosocial health to be related to Influencer's marketing of status symbols on Instagram. The essay has been conducted through three qualitative interviews with women between 19 and 21 years. The collected empirical data has then been analyzed through a thematic analysis. The result shows that Influencer marketing gives a positive feeling as a role model and thereby makes a positive impact on their psychosocial health. The result, on the other hand, shows that the young women in the study have not reflected significantly on the consumption that Influencers encourages. Something that subsequent research should study further.

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