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M.B.A. / Over the past two years the international steel industry amply demonstrated just how precarious the business can be. Several steel companies fell by the way. Protectionism increased dramatically. Anti-dumping actions and unfair trade accusations were instigated at a level not previously seen. Any concept of the value of steel became blurred and in the near future, analysis predict, it is difficult to see much in the way of relief. To ensure its survival in these harsh conditions, the South African steel industry will be forced to look beyond its traditional markets and seek strategies to become more competitive. The objective of this research project is to determine the key strategic factors that lead to the successful global competitiveness of an organisation in the South African steelmaking industry. The literature survey revealed the trend among many of the global leaders in the steel industry. The literature also included Porter's research on competitive advantage and other authors strategies, which are considered as key factors in influencing global competitiveness. The analysis of the survey among the South African steelmakers revealed a picture of a fragmented industry. The majority of steelmakers were identified as been well out of step with the global trend and the issues identified in the literature. The research highlighted that in order for South African steelmakers to achieve global competitiveness there is a need for consolidation and strategic alliances in the industry. It was also recognised that organisations need to develop, exploit and lever their technologies, competitive advantages, core-competencies and their strategies, in creating a globally competitive organisation. Managing the linkages between these various strategies was revealed as key to achieving a unique global competitive advantage.

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / This thesis undertakes an analysis of alleged unfair foreign trade practices and examines what public relations responses were revealed by three domestic steel corporations. One of the most frequent techniques practiced by a number of European and Asian nations was wire rod dumping, or the practice of selling rods in different markets at adjusted prices. When Japanese trade interests began to introduce goods in United States markets at prices below the price of domestic steel goods, U.S. producers began a public relations program which extended from special tabloid newspapers to testimony before several federal agencies. The central objective of the study was to establish and examine the role of public relations in the dumping crisis. Research methodology was primarily a case study approach to the working public relations programs of the three domestic programs. Press releases, employee publications, and speech materials were reviewed for each firm. Each firm was analyzed in terms of pUblic relations objectives, selection of primary and secondary publics, communications strategy, and public relations results. A cursory examination of the role of the steel industry's trade association, the American Iron and Steel Institute, was also conducted. A final summarization then graphically outlined a proposed communications pattern between the Iron and Steel Institute and its member companies. Conclusions or the study indicated a need for a greater definition of public relation's role in international trade, a lack of economic knowledge among public relations personnel engaged in the corporate programs, a need for greater attitude research and the necessity of a more responsive framework of communications between the American Iron and Steel Institute and member steel companies. / 2031-01-01

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Recent years, global steel industry has become oversupply caused by economic recession of the world, and lots of steel makers suffered serious deficit. In order to improve the business performance or create the conglomerate synergy, many decisions of mergers and acquisitions rose all around the world. It happened seldom for Taiwan¡¦s small and medium-sized enterprises to adopt the strategy of mergers and acquisitions. However, due to globalization, deregulation, and operating capital accumulation in Taiwan¡¦s business, it becomes a strategy of fast-growth for enterprises to adopt mergers and acquisitions. Unfortunately, very few cases of mergers and acquisitions are adopted in Taiwan¡¦s steel industry except China Steel Co., Ltd (CSC). On the other hand, it may be an opportunity for Taiwan steel industry to improve its structure, to reinforce its management constitution, to create production synergy, to pursuit quick growth, and to build its competitive advantages by the strategy of mergers and acquisitions since there is a great demand of steel for Mainland China market. The research uses the method of case study and deduces to a generalized model of enterprise¡¦s mergers and acquisitions theoretically, and induces with individual facts to analyze the secondary data of steel industry and the interview data of case with exploratory qualitative research. The case study of CSC merging Yieh Loong enterprise tries to find the strategic goal, motives, and have a further exploration about the execution process of mergers and acquisitions, the discussions which manage the performance, such as raw materials, marketing, financial affairs and human resources after merging, in order to analyze the reasons of its success or failure, and build to construct out the management style that the suitable steel industry merges. This research tries to build the steel industry's optimum model of mergers and acquisitions, and propose that the global steel industry is under the trend of the regional economic and trade integration, causing the globalization overall arrangement management tactics. The best market-Mainland China that has become Taiwan and global steel industry carried on the alliance or merged in addition. The case that China Steel Co. merged Yieh Loong Enterprise can be a good example for Taiwan steel manufacturers to carry on the growth strategy that maintain its internal competencies and resist foreign aggression.

From 1992, the economy of Mainland China grow up faster, and the supply of steel falls serious short of demand, Taiwanese companies all want to invest in China. Our search focuses on these Taiwanese companies in China to find the key successful factors in investment. Based on the research result, we conclude below: 1. The advantage of culture different The interaction between Taiwan and Mainland China are very frequently, no matter in commerce activities, political and so on. Related to others foreign companies, the Taiwanese companies get more advantage in culture parts, like same language, living situation and also avoid the culture shake, so, the Taiwanese companies could get complete information than the foreign companies. But the companies still pay attention to deal with the localization. 2. The better managerial abilities Related to local company, the Taiwanese company have compete managerial system, for a new comer, it will help company to gain more performance, but the Taiwanese company still need to keep the organization flexibility, to hold the competitive advantage. 3. Product price setting flexible When company set price in China market, the price setting system should let the customers feel they been treat fair and reasonable, when the company use open quantity discount, allowance, payment term system, flexible price will make the customers feel more value. Keyword: Stainless Steel Industry, Key Successful Factors

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