Innovations of technologies often brings the industries impacts of different extents, if there is a company who holds KSF (key successful factor) in hand and becomes the leader, another would gradually lose his competitiveness because of not having KSF. This research looks at the development history of the Third Generation (3G) telecommunication services of Japan as background, which contains the overall environment, the 3G technology systems, the industry value-chain, the using condition of telecommunication services. Cooperating with the operation performance data including the number of 3G subscribers, ARPU (average revenue per user), the using amount of data services, the revenue of the 3G operators, etc., I probed into the KSF of the distribution of 3G, focused especially on why the performance of the early entrant NTT DoCoMo would fell behind the follower KDDI/au. And from the research results, I further discussed the market trend of the future 3G industry, hoping to provide references for the new incomers of 3G in Taiwan. As 3G services has only been started for less than 3 years and relevant academic researches remain few, this thesis can be seen as a exploratory research. And this research is based on literature survey of second-hand materials collected from white papers, fact sheets, media reports, proprietors¡¦ public materials, opinions from concerned professionals, industrial research reports, resources on the internet, etc., from which I analyzed and verified the operation performances of the operators and its relativity with the KSF I concluded from the literature: quality of telecommunications, speed of data transfer, provided contents and services, charge plans and promotion, properties and design of mobiles. The research show that what effect the performance of operators in the early period of 3G distribution are quality of telecommunications and the properties and series number of corresponding mobiles, and after the infrastructure construction period the focus would shift to new 3G services and contents and the price charged. As the telecommunication industry of Japan is on the way from infrastructure construction period to overall growth period, the performance of operators would be affected by the design and properties of corresponding mobiles and the telecommunication fees. Due to the 900i series mobile and the follow-up of the packet norm, the competitiveness of NTT DoCoMo on 3G has apparently raised. Although the number of 3G subscribers of KDDI/au still remains 3 times of DoCoMo, as DoCoMo holds 60% of the market, its top status of the telecommunication industry in Japan seems hard to be shattered. As there are still two important factors: the price battle of data telecommunication and the realization of number portability that may bring huge changes to the 3G market of Japan, the real battle of 3G can be seen as just unveiled.

Rapid economy development makes the borders between nationals more and more unclear and trends of more and more foreign specialist working in Taiwan. Undoubtedly, they should have the needs of business trip¡Bvacation and getting back hometown.. Meanwhile, Waves of island-wide learning English spread all cities and towns in Taiwan, so many English cram schools hire plenty of foreign English teachers. And this is a new¡Bundeveloped potential market. Therefore, the thesis employed a single case study & interviews to explore how the increasing market develop and try to figure out how a small travel agent in a rich-market targeted the segmented ¡§foreign specialist¡¨ maintain his competitive advantages and summarized and concluded the key successful factors as the followings: 1. Professional schedule arrangement. Majority of foreign specialists in Taiwan have higher social status no matter they are for business or personal trips. Price is no so important for them to choose a good travel agent instead of service professions. 2. High customerized demands¡GThe schedule of foreigners often involves complex arrangement among different cities or countries. Usually, the preplanned schedules cannot meet the complicated requirement. Hence, It would greatly influence on customer satisfactions to provide the services, which meets the customers¡¦ requirements. 3. Customer¡¦s benefit orientation. Delicate services involves many aspects including professions¡Bcustomerization and so on. Besides, a customer-oriented agent should treat their customers as family to increase the re-purchasement. 4. Quick crisis responses. If a travel agent can provide quick responses when their foreign customers in trouble. Therefore, the abilities of crisis responses will be determinate when the foreigners choose a travel agent.

From 1992, the economy of Mainland China grow up faster, and the supply of steel falls serious short of demand, Taiwanese companies all want to invest in China. Our search focuses on these Taiwanese companies in China to find the key successful factors in investment. Based on the research result, we conclude below: 1. The advantage of culture different The interaction between Taiwan and Mainland China are very frequently, no matter in commerce activities, political and so on. Related to others foreign companies, the Taiwanese companies get more advantage in culture parts, like same language, living situation and also avoid the culture shake, so, the Taiwanese companies could get complete information than the foreign companies. But the companies still pay attention to deal with the localization. 2. The better managerial abilities Related to local company, the Taiwanese company have compete managerial system, for a new comer, it will help company to gain more performance, but the Taiwanese company still need to keep the organization flexibility, to hold the competitive advantage. 3. Product price setting flexible When company set price in China market, the price setting system should let the customers feel they been treat fair and reasonable, when the company use open quantity discount, allowance, payment term system, flexible price will make the customers feel more value. Keyword: Stainless Steel Industry, Key Successful Factors

Years since the outbreak of the mainland in 2008, melamine incident, public concern and requirement about food safety are increasing. In fact, the industry, government and academia also initiated many research plans and policy measures for the issue. Currently, the government has begun construct food traceability system plaforms layer by layer, including Taiwan agriculture and food traceability system, Taiwan processed food traceability system and food distribution traceability system. However, since the implement costs are considerable and the benefits of food traceability are unknown, to enhance the willingness to implementation food traceability, it must be attractive enough to let the market value widely recognized and accepted. Accordingly, the key factors in promoting food traceability and assessment criteria of each factor would be the issues that the government and the food industry are eager to figure out. Based on literature and traceability current developments, this study sort out the hierarchy factors of implementation of food traceability system, including government policy side, third-party certification unit, traceability information system, production and management side, supply chain collaboration, consumers cognitive, then design the qualitative and quantitative questionnaires by Analytic Hierarchy Process. Interview with nine experts (3 industrial, 3 government unit and 3 academic) and conduct in-depth discussion to reach key factors in the weight and priority of promoting food traceability system in Taiwan. In conclusion, our three major conclusions and recommendations, as follows: 1."Production and management side," "government policy side", "consumer awareness and acceptance" are driving foctors of the development of food traceability. "Supply chain collaboration", "traceability information system" and "third-party certification body" are complementary elements, which still needs proper planning and construction. 2. From the perspective of business, prior assessment of the food traceability will maximum effectiveness. It helpbusiness to improve the internal processes, risk management, in addition to protect consumer health and safety, enhance corporate reputation. 3. The Government should refer to the development of food traceability leading countries develop food safety regulations, orderly planning of food traceability systems. Also promote to food industry, and consumer.

ABSTRACT In recent years, the iPhone and iPad enter to the market; lead the rapid growth of the touch panel. Taiwan is the largest 3C products OEM base in the world. Therefore, many foundries have invested in the production technology and process development of touch panel, but there are too many competitiors so that the average price will be dropped in the future and the profit willdecline too. Hence, the touch panel foundries should try to face the problems of increase yields, reduce costs and robust profits. In this study, the author selected the ¡§Taiwan Touch Panel Industry¡¨ as the research object. Then, collect, collate, generalization and analysis the literature of¡§Key Successful Factors¡¨, combined with interviews of experts and AHP (Analytical Hierarchy Process) questionnaire. The AHP questionnaire is designed by selection of assessment criteria, and filled by the manufactures. According to the summarization of AHP method to make a comparative and sort weights. And base on the results to give the conclusuins and recommendations. The study proposes five dimensions and 28 key success factors and future development trends. The author finds that the importantance of each aspect as fllows: the production capacity (38.9%), innovation capability (22.2%), financial planning ability (16.4%), marketing planning capacity (11.9%), human resource management (10.6%). By analysis results, the study gives the recommendations as below: 1. The cost and experience is the motive of technology innovation and development of touch panel industry. 2. Equally emphasize of materials and technology development trends.

Abstract Mergers and Acquisitions often happen in America and Europe, but in Taiwan they are just on the start stage. In the end of 1999, two of top ten securities firms-- Yuanta Securities Firm and Core Pacific Securities Firm merged. This M&A case triggered a series of M&A actions in the securities industry, and the rank and ecology of the industry changed a lot. My thesis focuses on the effects of industry structure and key success factors due to the series of M&A actions in securities industry. My four research objectives are : 1. to find out the motives of securities firms¡¦ M&A 2. to find out what happened to industry structure after the several M&A actions 3. If the industry structure changed, to find out the influences of key success factors of industry 4. Facing the changed industry environment, to give securities firms some suggestions The analysis methods of my thesis are literature reviewing and interviewing the securities firms. Porter¡¦s ¡§Five Forces Model¡¨ is the main analyzing theory. The research results find that the main motive of the securities firms¡¦ M&A is to expand the scale, in order to globalize and develop to be an investment bank. After several M&A actions, the most obvious changes are the decrease of securities firm numbers and the change of rank. The intensity of industry competition alleviates and the threat of substitute and potential entrant diminishes. The bargaining power of customers doesn¡¦t change. As to key successful factors, the importance of securities firms¡¦ size increases. Globalization, training of professional employees, innovation of products and information technology are required resources and capacities of securities firms.

The purpose of the study was to find whether Taiwan banks could gain competitiveness by using merger and acquisition strategies. After interviewing with nine experts who work in the banks, the study found that ¡§economies of scales¡¨, ¡§brand image¡¨ and ¡§human resource¡¨ were the key successful factors of the banking industry. The study examined three banking mergers that were announced after the Legislative Yuan had approved ¡§The Law of Financial Institution Mergers¡¨. The result was that the banks in these cases had few benefits by using merger and acquisition strategies. Therefore, standing at the point of banks and considering their abilities and resources, the study chose three merges as the objects of study. Then, the study investigated the merger benefits and integration problems in the three merges. The study found that mergers in Taiwan commercial banks could produce economies of scales. Taiwan commercial banks could not improve brand image and human resource by using merger and acquisition strategies. Most Taiwan commercial banks were lack of innovation culture and employees who were good at financial innovation. Taiwan is going to participate in WTO, so the combined banks needs to improve their brand awareness. The conclusion of the study was that merger and acquisition strategies could bring Taiwan banks some benefits. But Taiwan banks could not rely on merger and acquisition strategies to solve the problem of being lack of competitiveness. The integration differs because of different merger goals. The integration would influence the achievement of merger benefits.

In recent years, Taiwan's rapid economic growth, people¡¦s living standard improves year by year thereupon. People pay attention to the issue of health consciousness, in addition, the advancement of medical technology makes the human lifespan extend. Gradually, population structure tends toward dvanced age, therefore the concepts of health care are in great demand. The pressure of busy daily life, lack of exercise and sleep, and always eat out, that causing assimilation of nutrition unbalanced, health foods have become a fast and convenient way of supplement in modern days. This also makes the demand of health foods increasing day by day. However, the channel of purchasing health foods can be many different types, which particular type of channel will the consumers choose to purchase health foods? This research focuses on the key successful factors of marketing health foods through the channel of radio station, choosing the radio stations and designated pharmacies in south region of Chiayi. Using SWOT analysis and Porter 5 force analysis, probing into the intricate relation among the host, supplier, distributor, and audience of these radio stations, we attempt to seek a more stable and permanent business model in this health food market that expanding and growing continuously, as well as in the environment with keen competition.

Since 1939, Taiwan industry has started from the components processing to research and development of all kind of equipment. From purely labor work stepped into design of sophisticated equipment. But, still, we were late from the beginning, it makes us far behind to European country, the United States and Japan. Besides that, the domestic market is too small to afford us some heavy industrial world-class brands. As to Taiwan's industrial development, our Government played a very crucial role. We can learn the fruitful results of government¡¦s efforts in Technology development and key industries supporting. Nevertheless, it pays few attentions to the specialized Electro-hydraulic system market, such as to defense industrial application and heavy industrial application, which is relatively small. The reality is, though it is small market, it contributes big to national power. This industry been forgotten, its segmentation differs greatly from the popular industry, its product is most differentiation. The industry itself, varies always , it supposes to be a ¡§Blue Sea¡¨, yet it competes horribly as bloody ¡§Red Sea¡¨. Being in this area for 15 years, S company has to re-check their position, fore-see the obstacles in front to be well-prepared for the future. This study follow the essence of Evidence-based Management, use the theory and practice of learning history and action research, to conduct interviews, summarized and analyzed. Interviews did not follow the planning at the design, and some amendment had been made to the research arrangement. But, contribute organization to discuss which did not want to discuss, dared not discuss and cannot subject for discussion. Have them try to face which factors supposed uncontrollable, cannot control the, and find executable solutions. Those stakeholders, potential competitors and customers, we expect this study can remind them to have Evidence-based Management attitude, find out the truths, wiped off the rooted myth. This study found the key successful factors of specialized Electro-hydraulic system classified to internal and external one. To organization, internal factors can be controlled, and treated by mid- and/or short-term means, external factors can¡¦t be controlled, can only treated by long-term means. This study submits three major proposition to the individual role for reference. Proposition 1, The more customized production enterprises, the more conflict between standardization and differentiation, or so-called flexibility, need to compromise. Proposition 2: Find out why make competition less, is the main reason for it, your limit or your advantage. Proposition 3: Set vendors an Eligibility standards subject to protect all stakeholders, only that it is not easy

The top trend prophet, Naisbitt (1990), mentioned that the increasing and expanding numbers of chain alliance stores will transform the future society, and thus service industry is going to be the mainstream in economic society. ¡§Convenience¡¨ and ¡§Quality¡¨ are two points for consumers¡¦ tendencies. The franchise brand (chain alliance) is the most successful marketing conception ever in the history, and it would even become the dominating business models in 21st century. To cope with the coming era of Self-Prevetion and Self-Medication, the local cosmeceutical access stimulates the OTC (OTC Over-the-counter) growth in the market, which leads the cosmeceutical stores gradually toward the professional position. Moreover, under the impact of the modernized marketing channel, traditional drugstores have headed for OTC, compounding, and big-scale tendencies. Analyzing the total drugstores numbers from 1995 to 2005, the figure has reduced from 13,000 to 7,000. The keen competition of the cosmeceutical stores can be seen by this. The cosmeceutical staff is mostly come from apothecary. How chain cosmeceutical industry clutch the ¡§right business direction¡¨ has always been the sensitive issue to break through. When considering several factors, like profit business, competitor challenges, and consumers¡¦ tendencies, how the chain cosmeceutical merchants seize their dominating core abilities (key successful factors) is the main purpose of this study. This study takes chain cosmeceutical as study target. At the first stage, 258 selected storekeepers are invited to fill out the expert questionnaires to make the analysis of the eight measurement structures and 63 business elements (evaluation standards), and then extract seven structures and 35 related the key successful factors of related chain cosmeceutical business management. At the second stage, 15 renowned managers of chain cosmeceutical are asked to finish the expert questionnaires to explore the importance and the priority of these key successful factors by using AHP. The AHP study structure validation result shown that, no matter what the business forms are, the co-recognized most significant business factor in measurement target is the ¡§business faith and scale economy¡¨ --- the credit values of head quarter (brand images), and the next is the ¡§relationship between business planning and supply merchants¡¨ --- the renovation of business contents. In the 35 evaluation index of the third level of AHP study structure, the most significant index is ¡§renovate the business faith, and design the service process fitting customers¡¦ requirement,¡¨ and the next are ¡§the head quarter¡¦s abilities of purchasing, bargaining, and supplying, the pharmacist councils and the products descriptions, the system of bringing new fashionable products, the head quarter¡¦s education training and supporting abilities, the head quarter¡¦s credit values (brand images), and the selection of store location and region.¡¨ In other words, the corporations would establish the dominating credit values (brand images) through customers¡¦ identification and set up the appearance position by continually renovating business faith. The next is head quarter¡¦s abilities of purchasing, bargaining, and supplying, designation of the service process fitting customers¡¦ requirement, and head quarter¡¦s education training and supporting abilities. And finally measure the service quarantine and reliability and the pharmacist councils and the products descriptions. The relatively low stresses are storekeeper¡¦s ability of communication, the head quarter¡¦s electronic degree, professional staff training system, unique corporation culture, and the issuance of VIP card and member card.