The telecommunication/IT industry were rapid growing in the recent years, and the telecommunication manufacturer promoted the foundation equipment application unceasingly. In such the developing nations like China and India, the network foundation equipment demand grows gradually, in which China was already the quickest growing nation in telecommunication markets of the whole world, the growth rate will continuously maintain about 14% every year in the future. The Switching Power Supply (hereafter refers to as SPS) is rapidly growing in the country, in which the SPS has high profit potential product. By successful developing experience, integrity, vertical & horizontal conformity industrial structure, high quality, short delivery, smaller size, higher output, lower cost, better radiation, which create the industry competitive advantages. The purpose of research is to understand the industry development tendency of SPS, and will discuss how the value chain of SPS to survive under the global finance pressure, and even face with the re-shuffle effect. In this research take D Corporation as the example, discusses under the marketing demand drop pressure , how to develop the competitive business model and key successful factors to cope with. Then, using tool like SWOT, five forces analyses, discovers the way for D corporation to go forward to right direction. Finally, the concrete suggestion will be proposed, and to provide with the conclusion to D Corporation and related Department or organization as compete strategy in the future.

This research is focus on discussion of Convenience Chain Stores¡¦ Key Successful Factors, in which using for lead into the LOHAS¡]Lifestyles of Health and Sustainability¡^. This case is based on the 7-11 of which used both of the ¡§Case Study¡¨ & ¡§Penetrate Interview¡¨. Except two high-level managers in charged of LOHAS, there are some other key men involved as following: two high-level managers in Uni-President(upstream company of 7-11) Enterprise and two high-level managers in Ton-Chuang¡]logistics¡^company. Among them I got four KSFs to be the result of this research, which van be the references in the future development of Convenience Chain Stores as following¡G 1.The factor of Social Environment. 2.The factor of Resource Input. 3.The factor of Product Strategy. 4.The factor of Strategy Popularization. 7-11 suppose to be the NO.1 beneficiary. Even though 7-11 had popularized the LOHAS foe three years, it never made any similar analysis and generalization. I expect to get the resonance of 7-11by the share of this research-to make a harmonious society by the three-wins of egoistic, altruistic and the earth.

網際網路與電視匯流之關鍵成功因素探討 《中文摘要》 數位狂潮衝刷媒介生態沃土，網路、電視與電信三大領域，在技術、服務與通路上匯流出競爭與互補的大媒體潮。網電合一扮演不同而又多重的角色，面對科技、法規、市場與管理上的競合，形成網路、電視、電信產業「三網合一」（Triple Play）的「網電匯流」閱聽趨勢。數位內容產業具有「一次生產、多元加工、多頻傳輸、多工服務」特性，網路的數位互動、超文本、虛擬化，成就了寬頻影音典範。一個簡單的問題是：網路電視（WebsTV）能否搬到數位電視（Digital TV）上？ 本論文探究「網電匯流」與「關鍵成功因素」二大主題，以文獻探討與深度訪談設計，訪問中華電信M.O.D.（Multimedia On Demand, M.O.D.）、數位聯合電信公司SeedNet D.F.C.（Digital Family Center, D.F.C.）、東森有線電視機上盒S.T.B.（Set-top box）與網路電視等多系統經營業者（Multiple System Operators, MSO）共八家公司九位專家，針對網路與電視匯流的關鍵成功因素發表意見。研究者並以自己在網路公司參與電視台數位化的親身觀察，探討如何融合具寬頻網站與數位電視製播特色的關鍵成功因素。 研究發現網路與電視匯流的「新媒介」（New Media）必須在：匯流目標策略、企業價值鍊、殺手級內容、數位匯流科技、市場績效等五個要素上，豐富顧客實體和虛擬經驗的平台，以使用者為中心、客制化互動的社群思維，去拓展數位電視市場，才能在傳播新世代，為大眾開拓新閱聽時空。 / The Key Successful Factors of Converging the Internet and Television The digital mega-trend has caused enormous impact in the world of mass media.In three major fields: Internet, television and telecommunications, the combination of internet and television have created a new wave of competition and co-operation in areas such as technology, regulation, marketing and management. This will lead to the triple play of internet, television and telecommunications that will set the new trend. Digital industry has the unique feature of 「Once producing、MultiProcessing、Multichannel Transmission、Multiworkers service」, and other characteristics such as internet interaction and Hypertext、Virtual will become the M.O.D.el for broadband entertainment. But, here raises one simple question:“Can WebsTV being duplicated onto the Digital TV”? This thesis will discuss into depth the two major topics of “Convergence”and “Key Successful Factors”using literature review and interviews with 9 experts from: M.O.D of ChungHwa Telecom, Seednet D.F.C., ETTV S.T.B., and Multiple System Operators of Cable TV etc. Empirical experiences gained from working in relevant industry will also be used to discuss the success factors in converging broadband website and digital television. Research discovered that the“New Media”which converging the internet and television will need to fulfill five major aspects in: converging target strategy, enterprise value chain, killer level content, digital converging technology and market performance. In order to create a user-friendly environment and platform, that will provide effective interaction between the user and supplier. By doing so, it will give all users a whole new experience in the world of digital entertainment.

Abstract Since the launch and hot market of innovative products such as iPod, iPhone and iPad, it has created a PND operational interface revolutionary wave. The beloved keyboard, mouse or Passive Touch Panel are gradually replaced by Capacitive Touch Panel(CTP) which became one of the hottest trends in consumer electronic products. No matter in transmittance, hardness, response time, operating temperature resistance, UV resistance or beauty of outlook, CTP products surpass traditional Passive Touch Panel. The market of CTP products is so huge but there is big difference of respective company¡¦s performance. Some companies earn 2 or 3 times of company capital per year but some companies still are at a net loss stage. It¡¦s worth to study why there is a significant difference of their business performance. Further, it is beneficial to study the topic of what are the key successful factors of these outstanding companies. By selecting six representitive samples of CTP companies to research, we will study the development of this industry, the evolution of product technology and the difference of business performance, especially focusing on their sales scale, future growth rate, customer potential growth, ROE, ROA, EPS, EVA and MVA to analyze and compare. We confirm TPK Holding Co., Ltd. and Young Fast Optoelectronics Co., Ltd. are leaders among Taiwan CTP industry. We will study the key successful factors of this industry through interviews with senior management and researchers of this industry. The conclusion of this study is as follows, 1. Glass-type CTP will be the mainstream of CTP product structure, especially in the consumer electronic products such as smartphone and tablet computers. 2. On Glass Solution, Flexible Subtrate and In Cell technology will be the future development of CTP products. 3. If compared with other financial indicators, Economic Value Added (EVA) will fully evaluate and predict the corporate value. 4. There are 7 key successful factors of CTP panels: I. Innovative ability of advanced products and production process technology. II. Emphasize the patent layout to lead the advanced technology. III. Capacity and yield rate. IV. Main customers¡¦ ability to create market. V. Rapid and complete technology supported ability. VI. Provide value added service and products which surpassed other competitors. VII. Establish huge human resource and sound financial structure. Key words¡GCapacitive Touch Panel(CTP)¡BBusiness Performance¡BEconomic Value Added (EVA)¡BMarket Value Added (EVA)¡BKey Successful Factors(KSF)

從設計、材料、製造到管理的品質是追求卓越品質的關鍵成功因素，而卓越的品質產品是能夠留住顧客的重要因素之一。 本研究借由對個案公司的深入訪談與分析，整理近5年來品質績效資料及訪談的結果，依重要性與急迫性四象限分類，確認問題的所在，再作深入的設計、材料、製造及管理品質的要因分析。在面對未來更為競爭及多變的環境下，經由波特的五力分析模式，探討零組件產業的競爭環境，同時運用優勢、劣勢、機會與威脅的相互交叉，分析個案公司所在的產業環境，找出面對的問題與挑戰，以調整品質保證策略的方向。因本研究採個案研究方式，主要結論如下： 一、電子零組件專業製造廠商的品質保證關鍵成功因素為： 穩健性產品設計的品質工程能力、專業的製程工程能力及快速的改善效能、良好的供應商、變異小(5~6 sigma range)的材料、專業的一流管理及工程人才、及健全的品質系統。 二、從個案公司的經營使命「環保、節能、愛地球」，因應國際品質保證標準及環保要求的分析來看，個案公司已經主動提昇系統品質的策略，將品質系統提昇到「對社會負責的企業」，並積極投入「綠色設計」的產品研發。 三、品質保證策略是整體性的，要達到品質產品的目的，個案公司運用同步工程同時從設計、製造、材料及管理去努力。 個案公司的品質保證策略，是以六標準差（6-Sigma）為主要改善工具，精進設計及製程的DFx並相互檢討，並導入在品質系統中，以達到零ppm 的境界。 四、良好的供應商、及品質穩定且變異性在合理的一定範圍裡的原材料，對個案公司的品質及供應商管理的成本有非常密切的影響，選擇具有良好競爭力的供應商、再有完善的供應商管理制度及真正落實執行供應商的獎懲，是確保供應商材料品質及個案公司的品質產品的最佳手法。 五、好的經營使命、好的政策理念、好的策略、及完善的管理制度及流程，一定要有一流的人才及有效能的組織去落實，因此，個案公司必須積極的規劃執行「人才培育」、外聘管理及工程的國際化「專業經理人」，同時對於品管組織應予以獨立，以便能徹底執行品質保證的要求。 卓越的設計、材料、製造及管理品質，可透過平衡計分卡的顧客滿意度來確認，而內部的績效，經由財務面的品質成本，作業流程面的直通率，以及學習面的六標準差及DFx成果來驗證品質保證策略的方向是否正確。 關鍵詞：品質保證、關鍵成功因素、綠色設計、平衡計分卡、六標準差

從1990年代個人電腦普及以來，電子垃圾產生了嚴重的環境問題，其中尤以廢電腦的影響為鉅。2001年美國發動The Computer Take Back Campaign (CTBC)來推動製造商處理其生產的有毒性電腦廢棄物。其後歐洲提出「生產者責任延伸(extended producer responsibility, EPR)」法規，並在2003年歐盟宣布施行「廢電子電器回收指(Directive on Waste Electric and Electronics Equipment, WEEE)」。再加上我國國內亦繼此世界趨勢陸續頒布廢容器、廢汽機車、廢家電產品及廢電腦強制回收再生的法規，也因此舊廢產品的回收逆物流處理能力對我國電子電器及資訊產品廠商就顯得益發重要。 但現行電子產業中絕大部分的廠商都是採「出售商品」的事業模式，製造商難以掌握產品售後流向、進而回收其舊廢產品。且關於此類電子資訊產業如何佈建一個具獲利基礎的封閉式供應鏈、以及實施的狀況與程序之相關研究甚少。於此，本論文欲探討：對電子產業來說，在哪些條件之下才能達成封閉式供應鏈？其中的關鍵因素又為何？盼能透過個案研究的方式，從實務上的運作狀況探討其中的原因。 本研究選擇重視全球環保及永續發展的華碩電腦，以及在逆物流回收實施領域施行多年且成效顯著的Dell電腦做為個案研究的對象。本研究架構乃依據文獻分析結果，從驅動個案公司進行產品回收的力量開始分析，進一步檢視個案公司的回收再生策略，並從訪談及其他文獻資料內容中分析有哪些重要因素會影響個案公司達成封閉式供應鏈，這些要因會根據第二章歸納出的四大面向為基礎進行比較。最後，根據分析結果評估個案公司在封閉式供應鏈的完成度與績效表現。 / Since 1990s, the electronic wastes (e-wastes), especially PCs and laptops, have caused serious environmental problems. In 2001, the Computer Take Back Campaign (CTBC) initiated and asked the PC manufacturers to be in charge of toxic e-wastes that they produced in the U.S; in 2003, the European Union declared the Directive on Waste Electric and Electronics Equipment (WEEE); besides, Taiwanese government also put the recycling laws into practice, requiring that the wasted containers, cars and motorcycles, electronic products and PCs should be recycled. Therefore, the capability of managing e-wastes has become more and more crucial for Taiwanese PC manufacturers. For those manufacturers who sell out electronic products, it’s difficult to track and recycle their wasted products. Furthermore, there are few researches discussing about how to build up a profitable closed-loop supply chain. Therefore, this study will focus on exploring the key success factors for building up a profitable closed-loop supply chain in the electronic industry. In the case study, ASUS Tek Inc. and Dell Inc., both are dedicating great efforts on recycling issues, were chosen to be the case companies. The framework of this study will start from analyzing the drivers of recycling, the recycling strategies, and then generalizing the key successful factors, which are discussed in Chapter 2, for building up a profitable closed-loop supply chains for the case companies. Finally, the study will evaluate the completeness and performance of the case companies.

本研究以日本康貝公司(Combi)為研究對象，來探討嬰童用品產業的關鍵成功因素(Key Successful Factors,KSF)及嬰童用品品牌的國際化策略。 透過Porter的產業五力分析架構，本研究認為要克服嬰童用品產業的競爭劣勢：產業內競爭激烈、買方議價力較弱、潛在進入者的威脅較高，企業須具備五個構面的十二項關鍵成功因素使能經營成功，包含：品牌與宣傳構面的品牌形象與知名度等因素；市場行銷構面的行銷通路的掌握等因素；產品構面的產品質量與安全性等因素；生產構面的生產的垂直整合能力；顧客服務構面的優質的顧客服務等因素。 本研究經過Combi的國際化策略分析，則有如下的結論： 一、 嬰童用品業者的國際市場選擇需考量國家的經濟發展程度與消費者育嬰觀念成熟度。 二、 嬰童用品業者通常會先以直接出口(Direct Import)的方式作為國際化的進入策略。 三、 嬰童用品業者的國際化動機若為成本考量，會採取高度控制的進入策略，如獨資(Wholly-owned Subsidiary)；若是為了掌握市場，則採取低度控制的方式，如合資(Joint Venture)。 四、 嬰童用品業者的國際市場經營需特別重視在地市場需求的回應(Local Response)，故市場經營策略與組織、控制上需有較高的自主性。 / This study uses Combi Corporation as the research object to explore the key successful factors, and the internationalization strategy of the infant products industry. Through Porter's Five Forces Analysis, this study suggests that infant products industry to overcome the competitive disadvantage: intense competition within the industry, buyer bargaining power is weak, the higher threat of potential entrants, companies must seize five dimensions, 12 key successful factors to run business successfully which includes brand image and visibility, good control of marketing channels, product quality and safety, vertical integration of production, customer service standard. This study comes out the following conclusions on internationalization strategy of the infant products industry: 1. The infant products companies should take the economic development level, and the consumer’s maturity of feeding concept into consideration. 2. The infant products companies usually use direct exports as their entry mode in the early stage. 3. If infant products companies are cost concerned, they take a highly controlled strategy, such as wholly-owned subsidiary. If the infant products companies are the market concerned, they take a lowly controlled method, such as joint venture. 4. The infant products companies require highly local response, so they should have flexible business strategy.