This research is focus on discussion of Convenience Chain Stores¡¦ Key Successful Factors, in which using for lead into the LOHAS¡]Lifestyles of Health and Sustainability¡^. This case is based on the 7-11 of which used both of the ¡§Case Study¡¨ & ¡§Penetrate Interview¡¨. Except two high-level managers in charged of LOHAS, there are some other key men involved as following: two high-level managers in Uni-President(upstream company of 7-11) Enterprise and two high-level managers in Ton-Chuang¡]logistics¡^company. Among them I got four KSFs to be the result of this research, which van be the references in the future development of Convenience Chain Stores as following¡G 1.The factor of Social Environment. 2.The factor of Resource Input. 3.The factor of Product Strategy. 4.The factor of Strategy Popularization. 7-11 suppose to be the NO.1 beneficiary. Even though 7-11 had popularized the LOHAS foe three years, it never made any similar analysis and generalization. I expect to get the resonance of 7-11by the share of this research-to make a harmonious society by the three-wins of egoistic, altruistic and the earth.

LOHAS stands for “Lifestyle of Health and Sustainability”. LOHAS describes an emerging new lifestyle that is defined by attention to health and well-being and, environmental sustainability. The problem with the introduction of a description of a lifestyle that is supposed to capture broad social, political, economic, and behavioral changes is that the discussions of this lifestyle have moved faster than any research to support it. The validity and the conceptual richness and implications of the LOHAS can only proceed if there is a reliable and valid instrument to measure the LOHAS lifestyle; and there isn’t. The research focuses on the development of a reliable and valid LOHAS scale. The proposed research consists of five studies; specification of domain of the LOHAS, item generation, measurement purification, reliability assessment and validity assessment. This research will contribute to the understanding of the nature of LOHAS and provide a variety of theoretical and practical applications.

Background: Consumers have become more eco-friendly conscious than before, and therefore the demand for organic and environmentally-friendly products has increased during the past decade. Companies are committing to various green practices to improve company's image. Meanwhile, consumers usually have a positive attitude towards the companies who are practicing green concepts into their business operation. Purpose: The purpose of this study is to identify which factors are influential towards customers’ attitude towards the certified food service and the moderating role of green skepticism influences the relationship between green attributes and consumers’ attitude. In this study, it is also considered to research if LOHAS and non-LOHAS consumers’ attitudes towards certified food service differently influence their willingness to dine and willingness to pay the premium. Method: The data was collected with a structured and web-based survey. The valid study sample was 275. In order to answer the research questions and reach research purpose. The research model with 11 hypotheses was tested through hierarchy regression, linear regression, moderation regression and ANOVA analysis. The confirmatory analysis has been applied for testing construct validity. Besides, the descriptive statistics and construct variables correlation were demonstrated. Findings: In total, four hypotheses were rejected, and seven were supported. The result of data from the study showed that consumers’ attitudes towards certified food service were influenced by organic menu attribute, CSR attribute but not manifested on eco-friendly attributes. The study proved the positive relationship between consumers’ attitude and their willingness to dine and willingness to pay premium at certified food service. The study revealed that the LOHAS customer segment differs from the non-LOHAS consumer segment in the following ways: the attitude of LOHAS towards certified food service is more positive than the non-LOHAS and their willingness to dine and willingness to pay the premium is also much greater than the non-LOHAS. Whereas, there existed no significant relationship shifts between customer attitude and the green attributes regarding the certified food service when green skepticism was the moderator.   Implications: This paper assists researchers and practitioners by shedding light on the positive relationship between attitude and behavior intentions, the differences between LOHAS and non-LOHAS in regard to their more positive attitude and higher willingness to dine and willingness to pay premium in certified food service setting. Keywords: certified food service, LOHAS, consumers’ attitude, green skepticism, administrative CSR, green practices, organic menu

This final thesis deals with an analysis of segment of LOHAS (Lifestyles of Health and Sustainability) consumers on the Czech market. It investigates the existence of the consumer life style LOHAS, specifically in the South Bohemian region, which has been confirmed. Further it focuses on the main characteristic features which are typical for this segment. One of them primarily is the focus on proven brands, quality, design, smaller packaging of the products and responsible production of products preferably by local producers. It also addresses the fact the ?Lohasians? live in the area of the south Bohemia, they prefer foodstuffs/drinks based on natural sources and energetic efficient electrical devices. They think in an ecological and modern way, they like walking and while travelling they like not only having fun and enjoy adventure but they also like nature and its protection. At the same time the thesis provides information the south Bohemian followers of LOHAS are still influenced by price, marketing and sudden impulses. They don?t tend to use e.g. solar panels or hybrid cars either. It explains as well that it?s the consumers in the first place who are numerously represented in the age category over 56 years. Finally it deals with recommendations which the producers should follow if they wish this segment of consumers with large potential to be addressed.

The present thesis aims to explore and argue for an idea called Bilateral transition. Bilateral transition is based on the concepts of Corporate Social Responsibility (CSR) and sustainable consumption and relates to how organisations behind product labels develop their profiling of product labels in a Swedish context. The study is centred around three parts, each approaching the topic from a different angle: a historical angle, a contemporary angle and a future oriented angle. The first theme provides a historical context of different product labels found on the Swedish market. The second theme centres around a critical discourse analysis of market reports from the Swedish food label KRAV, with some quantitative elements incorporated, resulting in an analysis that addresses the change in profiling of Swedish product labels connected to sustainability and environment. The final theme is a qualitative analysis of quantitative data on consumer opinions concerning product labels in Sweden, based on an internship at Djurens Rätt. The latter study aims at investigating the perceived confusion surrounding product labelling and how transparency and a holistic profiling concerning sustainability might affect consumers. The final sub theme also addresses how emerging product labels can redirect their profiling towards producers and consumers. The final chapter contains a concluding discussion, where the results from the different parts have been compiled. The main result established in the thesis is that product labels (with focus on foods in Sweden) have undergone a transition in profiling, from focusing on one specific issue (e.g. organic farming), towards inclusion of a wider range of issues i.e. a holistic type of profiling towards sustainability. This might attract a broader target group of potential customers, in response to a broader societal focus on sustainability. The aim of the thesis has not been to draw any definite conclusions, but has rather been to make the present product label market in Sweden more comprehensive, by connecting the past, present and developing aspects of the topic of product labels in Sweden. The conclusion of the thesis has therefore resulted in establishing the idea of a bilateral transition in sustainability profiling on product labels in Sweden.

Projektets syfte har varit att för Swedish Ninja ta fram en spjälsäng vars funktioner bygger på mål-gruppens och användarnas behov samt har en stark Swedish Ninja identitet. Det ska vara en säker pro-dukt med enkla form- och konstruktionsklösningar för att förmedla enkelheten i att använda den. En del av projektets syfte var även att kartlägga spjälsängsmarknaden i Sverige som den såg ut våren 2010. Detta gjordes genom marknadsanalyser vilka klargjorde i vilket segment som spjälsängen för Swedish Ninja ska befinna sig, funktions och prismässigt. Med dessa marknadsundersökningar klar-gjordes även vilka befintliga och pålitliga konstruktionslösningar som kom att användas i projektet. Genom användaranalyser har föräldrar redogjort vilka behov de och deras barn har och vad som be-hövs för att tillgodose dessa. Funktioner som efterfrågades var olika steg i sängbotten, en höjbar hu-vudände och mobilitet för lättare transport av spjälsängen inom hemmet. Det är dessa funktioner som kom att skapa produktens karaktär och identitet. Utöver detta undersöktes även alla de säkerhetsanvis-ningar som existerar och vari skillnaden ligger då man designar till ett barn eller en vuxen. Skisspro-cessen är den del av designprocessen där information, krav och idéer arbetas samman till faktiska lös-ningar och som leder fram till slutresultatet, som blev en spjälsäng för en ninja. Denna spjälsäng som med sina lättanvända funktioner och starka identitet skapar det där lilla extra som kommer att få den att överleva generationer.