According to ACNeilsen survey, the consumers in Taiwan have more brand awareness toward private label of retailers. In 2005, there had 87% consumers who went shopping in supermarkets or hypermarkets knew private label. Moreover, according to ITIS research which revealed the total amount of food private brand are 1,088 in Taiwan, and the average amount in hypermarket are 363, and second are convenience stores and supermarkets. However there is still huge gap between hypermarkets and convenience stores. Thus this situation reveals the potential market for private label of convenience stores. In 2008, 7-11 launched its own private brand 7-SELECT, and to differentiate from other low price position, 7-SELECT provide best price for the value. And it had great performance when it first time to market. Therefore this research will investigate the key success factor of 7-SELECT, and through four dimensions which are price, product and design, store image and promote and the intervening variable brand equity to explore purchase intention. According to data analysis, it is obvious that price, product and design, store image and promote affected purchase intention. This means a customer bought 7-SELECT may base on these factors. However brand equity did not have effect on purchase intention, the reasons could be it is still a new brand for one year, and its new product did not promote intensively, and the 7-SELECT layout can not attract customers¡¦ attention. Otherwise, the analysis outcome reveals there is not strong linkage between brand equity and 7-SELECT, and this result can provide the reference to retailers who develop their own private label.

Abstract Most of the enterprises evaluate the effects of advertisement by analyzing the sales volume. However, there are plenty of elements which contributes to the sales volume, and advertisement is only one of them. Wherefore, how to precisely measure the effects of advertisement becomes the key issue. Besides, we have to mention that the manufacturer and the retailer have different strategic point of view on doing advertisement. Compared to manufacturer, retailer focuses more on regional market segmentation and emphasizes more on immediately. The attributions and advertisement cooperative strategies exist different interpretations between manufacturer and retailer. Concerning about business model of the convenient store, making too much order of bento could cause the wastage due to the short shelf life. On the other hand, making less order of bento could lead to unsatisfaction of consumer demands, losing sales. There are many factors that affect making orders such as climate, regional business activity, advertisement, promotion and so on. This research aims to investigate how the series of bento advertisement affect consumers by checking advertisement contact percentage, memory recall and hurried consuming behavior in order to make the retail realize the consumers¡¦ wants and fulfill the demands. The methodology in this study has been divided into two sections. The first section is mainly about the advertisement strategies of seven-eleven Taiwan. Three examples will be taken as case studies: ¡§citizen bento¡¨ represents the rational appealing, ¡§ railway obento¡¨ represents the perceptual appealing, and ¡§rice harvest¡¨ represents mixture of both rational and perceptual. In investigating the three former case studies, three elements are attempted to identify advertisement related-factors which are advertisement contact percentage, advertisement memory recall and how advertisement promote the consuming. The second section is to evaluate how importance advertisement influence the ordering. It is intended that the research will enhance the understanding of different perceptions in creating new products and suggestion the advertisement strategies.

With overview of the diversification theory, we could know the resource-based view theory played a very important role among enterprises¡¦ diversification process. According to our observation, 7-11¡¦s outstanding performance created by itself and its subsidiaries proved that 7-11 did very well on its accumulation and exertion of its resources during its expansion. However, the accumulated resources and exerted resources achieved tremendous performance for 7-11. Moreover, 7-11 had been promoted to be the leader of retail industry successfully. That was why 7-11 was a good case study for understanding the application of the resource-based view theory. Apparently, the theory of resource-based view theory exploited by 7-11 to realize diversification was worth to learn. Therefore, our works employed the resource-based view theory to explore how 7-11 developed their resources and capabilities among its diversification by organizing second-hand data, and obtained the further information by interviewing managers of Cosmed, Starbucks, MUJI, and Dream-mall. Interviews also brought other discoveries; we found out that a shared service creating profound synergies was also the successful application of horizontal strategy, so this theory became another significant issue in our works. Consequently, in the last chapter, we summarize 7-11¡¦s diversification by using three mechanisms, which are reinforcement, supplement, and sharing.

This research is focus on discussion of Convenience Chain Stores¡¦ Key Successful Factors, in which using for lead into the LOHAS¡]Lifestyles of Health and Sustainability¡^. This case is based on the 7-11 of which used both of the ¡§Case Study¡¨ & ¡§Penetrate Interview¡¨. Except two high-level managers in charged of LOHAS, there are some other key men involved as following: two high-level managers in Uni-President(upstream company of 7-11) Enterprise and two high-level managers in Ton-Chuang¡]logistics¡^company. Among them I got four KSFs to be the result of this research, which van be the references in the future development of Convenience Chain Stores as following¡G 1.The factor of Social Environment. 2.The factor of Resource Input. 3.The factor of Product Strategy. 4.The factor of Strategy Popularization. 7-11 suppose to be the NO.1 beneficiary. Even though 7-11 had popularized the LOHAS foe three years, it never made any similar analysis and generalization. I expect to get the resonance of 7-11by the share of this research-to make a harmonious society by the three-wins of egoistic, altruistic and the earth.

本論文旨在說明西藏歷史在七至十一世紀間王權演變的情形。全文除前言、結論外， 共有四章八節，共計八萬言。 第一章：旨在說明雅龍王朝興起的情形。 第二章：旨在說宗教勢力的介入，及其對王權的影響。 第三章：旨在分析雅龍王朝滅亡的原因，及其邊區地方勢力的興起。 第四章：旨在陳述王朝崩潰後，佛教勢力的延續及其影響。

Regarding to the context of globalization and various losses that people experience, the socialization specific of children (age 7–11) who have experienced loss in the family was explored in this research. The main socio-moral values, that make the values’ internalization content as the basis of socialization, were identified. The peculiarities of values’ interception on the basis of behavior and emotions were set as well. Also the differences and similarities were stressed among the grieving and non-grieving children’s values internalization mechanisms. The survey has revealed both external and internal factors that may influence socialization processes for such children. Among external ones would be the experienced loss in the family, child’s status in the class, teacher’s attitude towards the child’s experienced loss, and educational help character. Among internal ones – child’s need to satisfy self identification through his/her attitude towards the experienced loss within family, towards the school, his/her status in the class, and self. The educational experiment allowed evaluating the effectiveness of main strategies to make grieving children’s socialization much favorable. Such children’s socialization becomes much easier, when it has helped them to: 1) have much positive (higher) status in the class, and 2) satisfy their need of self identification.

Regarding to the context of globalization and various losses that people experience, the socialization specific of children (age 7–11) who have experienced loss in the family was explored in this research. The main socio-moral values, that make the values’ internalization content as the basis of socialization, were identified. The peculiarities of values’ interception on the basis of behavior and emotions were set as well. Also the differences and similarities were stressed among the grieving and non-grieving children’s values internalization mechanisms. The survey has revealed both external and internal factors that may influence socialization processes for such children. Among external ones would be the experienced loss in the family, child’s status in the class, teacher’s attitude towards the child’s experienced loss, and educational help character. Among internal ones – child’s need to satisfy self identification through his/her attitude towards the experienced loss within family, towards the school, his/her status in the class, and self. The educational experiment allowed evaluating the effectiveness of main strategies to make grieving children’s socialization much favorable. Such children’s socialization becomes much easier, when it has helped them to: 1) have much positive (higher) status in the class, and 2) satisfy their need of self identification.

This study explores the relationship between Christianity and autochthonous (indigenous, pre-Christian) worldviews and practices amongst the Aandonga of Owamboland, Northern Namibia. Using participant contributions from a series of Contextual Bible Study (CBS) sessions (with groups of men, women, and children), and supplemented by ethnographic contextualisation, it challenges the oft-contended notion that Christian worldviews and practices have erased the significance of African Traditional Religion for Ndonga (or wider Owambo) communities. The enduring significance of autochthonous worldviews and practices is explored using responses to six biblical texts, each of which relates to at least one of three themes: bodies, spirits, and landscapes. The study examines feasting bodies (The Parable of the Wedding Banquet), bleeding bodies (The Haemorrhaging Woman), and possessed bodies (Legion). It considers possession spirits (Legion), natural spirits (the so-called ‘Nature Miracles’), and ancestor spirits (Resurrection appearances). Perspectives on landscapes are highlighted particularly in relation to aspects of the natural environment (the ‘Nature Miracles’) and the locations explored by an itinerant demoniac (Legion). Responses to the texts engender, inter alia, discussions of contemporary perspectives on diviner-healers (oonganga), witchcraft (uulodhi), the homestead (egumbo), burial grounds (omayendo, oompampa), spirits (iiluli, oompwidhuli), ancestors (aathithi), material agency (for example, apotropaic amulets), and the ‘traditional’ wedding (ohango). Having analysed the ways in which autochthonous worldviews informed participants’ interpretations of the particular texts considered (Matthew 22:1-14 & Luke 14:7-11; Mark 5:21-43; Luke 8:26-39; Mark 4:35-41 & 6:45-52; Luke 24), each set of interpretations is brought into conversation with professional biblical scholarship. The study therefore highlights the ways in which these grassroots, ‘contextual’ interpretations might nuance New Testament interpretations returned by the Academy, particularly by highlighting the highly contextual nature of the latter.