The title of the thesis is {\clqq}Possibilities of diferent cooperation forms of companies which are exporting on foreign markets``. The main object of the thesis was evaluation of Centropen, a.s. Dačice and Binney and Smith (European s.r.o.) cooperation. Partial object of this thesis was analysis of both firms. There was accomplish the analysis of the internal and external environment of the individual firms. During the analysis was determined strengths, weaknesses, opportunities and threats of this firms. This analysis was used as a base for determining of new market entrance strategies for individual firms. Diferenciation strategy was recommended for Centropen a.s. Dačice. This strategy is based on innovation of products and their penetrated new foreign markets. On the other hand, ideal strategy for Binney and Smith is strategy of market expansion, for adapting of this strategy is wery important finding of one or more new markets and products initiation to this markets. Next stage of the analysis was concentrated on monitoring markets in tree countries: USA, Canada, China, than was formulate the five force model of Porter, which was used for research of entry of new competitors, the threats of substitues, the bargaining power of buyers, the bargaing power of suppliers and the rivality among the existing competitors. This analysis was focused on probe of political factors, economic factors, social and cultural factors, technological factors. The next stage of this analysis was suggesting of export market with the less risk. With respect to results of the analysis, the optimal market for these firms is USA market. The thesis is deal with forms of entering to foreign trades too. Indirect form of entering the foreign market by way of piggybacking can we in this case recommended. Using of this strategy should be profitable for both firms. The big oportunity for Centropen is chance of using goodwill and power of Binney and Smith. Distribution system and other Binney and Smith services are interesting too. Oportunities for Binney and Smith are possibility offer to versatile spectrum article, and cost saving, joint financing and exploitation sales network, channels of distribution, market a product own marker, control of price, and own marketing strategy.

The main aim of this Diploma thesis called "Identification opportunities for the selected company" is to identify the opportunities on market and to provide possible solutions how to use these opportunities. The Diploma thesis is divided into two main parts. First part is a literature overview that should give the reader the basic knowledge and understanding of the topic. Where the information was gained by studying different sources related to the main aim of the thesis. Second part is the analytical part of the thesis. Different analysis has been chosen to support the work. The marketing situation analysis was used and included the analysis of the macroenvironment (the STEP analysis), the microenvironment, market and sales. This analysis was followed by the analysis of part of the external environment (Porter's model of five competitive forces). The last part of the analytical part is focused on the internal analysis. The human resources, finance, sales and products were analysed. The findings from the analytical chapter were used for the final SWOT analysis.

The aim of the thesis is to find opportunities and threats for a selected company considering its weaknesses, strengths and possible solutions.

The work is about development of spain retailing chain in the field of textile and clothing. The goal of work is finding development the company during timeframe and comparing position of company with competitions.

The main goal was to evaluate current market position of a selected Czech business unit within its industry. A selected joint-stock company is involved in an industry of fresh-water fishery. Main part of this thesis is focused on an analysis of fish market as a main foundation for analysing a market position of a future development in this industry.Other analysis processed for selected countries.

The Master´s thesis contains analysis of environment in the company SG - Geotechnika, a.s. to find its position in the competitive market. Methods and procedures of strategic management in the company SG - Geotechnika, a.s., have been applied. The company focuses, except others, on consulting and engineering works and monitoring of buildings in geology and hydrology.

The aim of the thesis is to analyze the prospects of development of international trade for the Czech wine producers, to specify the trade in selected products and make recommendations for the development of the studied field. A partial view of this diploma paper is to provide suggestions for improving the position of Czech wine producers in foreign markets. Create new proposals for how could the Czech winemakers be more competitive in international standard.To determine the situation of the wine culture in the Czech rep. I chose the survey by questionnaires. I asked 321 winemakers. After that I analyzed the situation of wine producers in the Czech rep. and in the world. In the end I searched situation analysis of chosen winery. Parts of this analysis are STEP analysis, Porter?s five forces model, financial analysis, portfolio description. The output of these analyses is SWOT analysis.

The market position and competitiveness of company OSIVA BORŠOV, spol. s r.o. have been evaluated by means of strategic management´s methods and process. The internal and external background of this company have been analysed. There have been used these analyses: SWOT analysis, STEP analysis, Porter´s Model and Analysis of Competitors. Furthermore has been used the questionnaire inquiry. The market position of the company could be evaluated as highly satisfaing, due to the results of these analisys, in spite of the fact, that company must confront a very strong competition. So it´s very important to contemplate minor changes in the ring of competition and to contemplate and analyse competitors´s reaction. Some arrangements have been proposed to increase of competitiveness and prosperity of this company and by means of the SWOT analysis has been choosed strategy of the product´s developement as the most acceptable strategy, that consist in the modification of contemporary products and services.

The diploma thesis focuses on the development of business activities of Netcope Technologies a.s. on the U.S. IT technology market. The first part of the thesis deals with the theoretical knowledge, which is subsequently used in the analytical part. The analysis is subject to the company itself, its competitive environment and the American market. Values from all analyses were summed up into the SWOT and subsequently evaluated. The last part deals with solving these problems which should help the company to increase sales and thus sales on the U.S. market.

The main focus of the Hotel “Pod Zamkem” Diploma Thesis is to project and propose the best marketing strategy and use the most efficient and appropriate promotion method.The Diploma Thesis consist of two parts. The first section is dedicated to clarifying specific marketing terms such as Marketing Mix, Online Marketing Analysis SWOT, STEP Analysis, Porter’s Five Forces Model etc. The second part of the Diploma Thesis deals with more specific practical issues directly applying the theoretical analysis outlined in the first section. Furthermore the hotel quests have been asked to complete questionnaire in order to ascertain their view on future hotel development in order to utilise and enhance customer service in wellness and fitness.