The objective of this thesis, The Image of a Journalist in Hollywood Film, is to interpret the images of journalists created in Hollywood films in the period from 1997 to 2007 by means of qualitative and comparative analyses. The analysis is carried out based on journalist characters appearing as protagonists in thirteen motion pictures from the given period. The comparison of the characters is executed within three groups, classified according to the type of journalist - investigative journalists, celebrity and lifestyle journalists and television anchormen and reporters. The characters are compared to each other from the point of view of physical appearance, character traits, family and social relations, their attitude towards authorities, the most common stereotypes and other character's perception of them. The summarization and data evaluation of the analysis confirms that journalist stereotypes do not often occur in this period, the protagonists are predominantly portrayed as heroes and that the differences outweigh the similarities.

The master thesis named The Transformation of Presentation of the Middle East Population in Post-9/11 American Films aims to closely analyze eight chosen mainstream American films with the help of the combination of qualitative and quantitative methods. The plot of the observed films has to be placed in the Middle East, picture terrorism or contain the Arabs or Muslims as characters. On the basis of a wide range of criteria and the final comparison, the thesis focuses on the comparison of the Hollywood movies which were created before and after the terrorist attacks in New York in 2001. The theoretical chapters are dedicated to the introduction of the social construction of reality, stereotyping and one-dimensional description of the Arabs in Hollywood films and mainly to the deep introduction of West and Islamic culture, not only from the historic but also cultural and valuable point of view. The applied methodology follows after. The detailed analysis of the chosen films is accompanied by photographs and excerpts directly from the films to help readers to understand the differences as much as possible. This part is followed by the final evaluation of the analysis on the basis of the comparison of the observed criteria. The hypothesis is confirmed at the end but there are also some other important...

The thesis "Gender stereotypes in the communication of retail chains on Facebook" deals with the topic of gender stereotyping in the Facebook network. In the theoretical part of the thesis, the theoretical foundations are analyzed. The introductory part of the thesis introduces new media, their theoretical basis and history, and then defines the social network Facebook, on which this work focuses. The thesis focuses on gender and gender stereotypes, specifically the gender stereotyping of women. The aim of this thesis is to transfer the outlined theoretical basis, which focuses primarily on new media and gender stereotypes, into practice and to analyze the presence of female gender stereotypes on Facebook pages on the Czech market that primarily target the female audience. Specifically, it is examined whether and how retail chains use female gender stereotypes to communicate, frequency and what types of female stereotypes are most common, and whether the use of gender stereotyping of women changes over time. At the same time, the work also focuses on women's autostereotypes, specifically how women respond to the presence of female gender stereotypes in Facebook communication and whether there is a visible difference from communication without using gender stereotyping of women.

The subject of this diploma thesis is the perception of female characters in various media adaptations of The Witcher from the perspective of audiences that show signs of fan affiliation. The research focuses on the two most recent adaptations, i.e. the third game The Witcher: Wild Hunt and the serie The Witcher on the Netflix platform. The research took the form of in-depth interviews with a total of nine participants and focused on the role, characteristics, relationships and motivations of female characters in order to find out how respondents perceive these areas in adaptations. The first part of the diploma thesis deals with the theoretical basis related to popular culture, audiences, game and film studies and gender in media. It also presents the world of The Witcher, the selected characters and the critique of adaptations. The next section of the thesis deals with the research methodology. The grounded theory was used as a method of work and multiple levels of coding and categorization were conducted. These categories are then presented in the empirical part of the thesis together with a demonstration of the respondents' statements followed by data interpretation and discussion. The main findings include that female characters play an important role in both adaptations from the audience's...

The thesis "Medial muck-raking of sexual affairs in the Church in Czech press in spring 2010" through the use of medial ruts, stereotypes and logic, inquires into medial texts from the springtime 2010, which have referenced to sexual affairs in Catholic Church. Based on medial theories (gatekeeping, social construction of reality, agenda setting etc.) the thesis follows up the reflection of the theme and specifics of media discourse. This view is complemented with interviews with members of the Church, which give the thesis out-of- media extent. Qualitative part of the thesis takes sexual affairs in Church as illustrative theme, which is meant in connection with the Roman Catholic Church reflected by Czech media. The thesis also attempts to generalize the actual medial reflection of the Church on the background of current medial trends. It tries to offer a way how to improve the relationship between two part of culture - media and the Roman Catholic Church. To put the thesis into context it will be provided with information about history of the Roman Catolic Church and relationship of Czech society to matters of the church, because it determinates perception of medial news about this theme.

The objective of this master thesis The image of television journalist in American television series is to unveil personality traits of main characters in five selected American series during five decades (from the beginning of the 1970s to present) by means of combination of interpretative reading and semiotic (visual) analysis, and by that interpret representation of journalists. Subsequently the typologies of journalistic characters by Brian McNair and Joe Saltzman are used to categorize 27 central figures to types or stereorypes. Majority of characters combined more different types but it could be stated that all images of journalists were positive - possibly due to bigger popularity among viewers. Simultaneously it is neccesary to point out that characters across analysed series classified to same categories are not fully identical - characters show enough resemblance for type identification but similarities are outweighed by differences.

Thesis is devoted to the media representation of domestic violence. Text is thematically divided into theoretical and practical parts. In the theoretical, the first chapter is devoted to the introduction to domestic violence issue, both in terms of socio-psychological and legal, and there is also mentioned the issue of media violence representation of violence and in particular the representation of violence against women. In the practical part of the thesis, the results of research are presented. The research method is quantitative content analysis. The analysis is focused on the period before and after the murder of writer Simona Monyová (the whole year 2011). Thesis analyzes whether and how the Simona Monyová case has affected the representation of domestic violence in selected media - Mlada fronta Dnes, Lidove noviny, Hospodarske noviny, Pravo, regional Dailies, television Nova, Czech TV and TV Prima. The aim is not only to observe and describe changes in the representation of domestic violence after the murder, but also describe how the media frames the issue of domestic violence - focus on media sources, news values, routines and how does it affect the represent the topic to public. Thesis is based on several international studies, with which our research results are compared. One of the main...

In her diploma thesis titled "Depiction of the figure of judge in selected Czech media", the author aims to analyse what levels of representation are used to depict the figure of a judge in selected Czech series. The selected five figures of judges are described on the basis of their physical description, roles in society, behaviour and relationships by which their character is co-created. The author focused mainly on stereotypes, which were used to depict the figures. Part of the analysis of the figures of judge is their classification into the category of heroes or villains according to the typology of figures by Brian McNair. Also utilized are the typology of figures by E.M. Forster and Seymour Chatman. The media's depiction of the judges in selected series is positive. At the level of representativeness, it influences the perception of the institution of courts, which are shaped by the depiction of the judicial profession. 1

ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to the analytical methods in pursuit of finding the answers to the questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...