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Community_patch retail's influence on the public space /Herriges, Philip M. January 2010 (has links)
Thesis (M.Arch.)--University of Detroit Mercy, 2010. / "30 April 2010".
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The creation of a multi-cultural identity for window displays in Durban's fashion retail shop frontsLichkus, Sarah Christine 17 August 2012 (has links)
Submitted in partial fulfilment of the requirements for the Masters Degree in Technology: Fashion Design, Durban University of Technology, 2012. / The purpose of this study was to explore the possibility of creating shop window displays
focussing on a South African identity in the Durban region. The impetus for the study
stemmed from the design of the Constitutional Court which features elements of South
African culture. This study challenges the contemporary notion of presenting window
displays using primarily Western influences and proposes the use of fashion imagery and
cultural identity currently dominating South Africa. The study argues against corporate
fashion stereotypes and champions a representation of an eclectic multi-cultural South
African society. In this respect key theories of identity, culture, and design were explored.
A qualitative methodology was conducted utilising interview and observation approaches
to obtain data. Semi-structured interviews were conducted with twelve local professionals
specialising in the fields of art, design, fashion and architecture to obtain their expert
opinions. The data was analysed by clustering information into themes to establish the
findings. Interview findings revealed that shop window displays should accommodate
local imagery appropriate to the South African context. Observing two local production
houses, namely Hirt & Carter and Barrows in Durban provided insights for a backdrop
creation for the practical component of the study. The practical comprised of producing
retail shop installations and a visual catalogue representing findings drawn from the study.
The catalogue was used to illustrate the results of investigating a national image and
identity that could be intrinsic to window display creation in South African fashion retail
shop fronts. / National Research Foundation
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The importance of atmospherics in the fashion industryMorkel, Anel 12 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2011. / Customers expect from a store that displays expensive products to make an effort to decorate the store with atmospheric elements to create a prestige atmosphere. The four stores that the participants visited target upper-class customers and display expensive products. One of the participants mentioned that the atmosphere in Hip Hop remind her of a take-away restaurant. Hip Hop was making no effort to decorate its stores to create a hedonic experience for its customers. They were relying on their well-known brand name to sell their products. In the long run, this strategy will not be effective as the competition gets tougher and more brands enter the market.
High-class fashion stores focus more on hedonic customers. Customers do not need to buy expensive clothes as there are many discount stores that could fulfil their clothing needs. In order for high-class fashion stores to attract customers they need to create a hedonic experience for their customers in the store. The customers must want to enter the store and spend time in the store. Atmospheric elements can attract customers to the store and influence the time they spend in the store. It is important that new fashion stores have the right atmospheric design in their stores. New stores cannot rely on a name as this is not well known. The atmospheric design of a store tells customers what they can expect in the store.
One of our main findings is that there is a difference between the atmospheric designs in shopping centres. The fashion stores in the V&A Waterfront in Cape Town use atmospherics in their stores to create a prestige atmosphere for their upper-class customers. On the other hand, the atmospheric designs in the fashion stores in Canal Walk, which attracts middle-class customers, had a lower quality and were not regarded to be as prestige as those of the V&A Waterfront stores. The most expensive merchandise was also found in the fashion stores in the V&A Waterfront.
Most of the stores in our sample use some atmospheric elements. However, the combination of the atmospheric elements in the stores did not always match. The participants viewed the atmospheric design as a whole and it was important to them that all the atmospheric elements fit together. The participants were noticeably disappointed with a store that did not make use of atmospherics to enhance its customers’ shopping experience. They found the store too plain as the storeowner did not make any effort to decorate the store. When they entered a store that did make use of atmospherics, the participants mentioned that they would like to spend more time in the store.
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The development of a scale for the measurement of the perceived importance of the dimensions of apparel store image /Janse van Noordwyk, H. S. January 2008 (has links)
Dissertation (PhD)--University of Stellenbosch, 2008. / Bibliography. Also available via the Internet.
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The development of a scale for the measurement of the perceived importance of the dimensions of apparel store imageJanse van Noordwyk, H. S. 03 1900 (has links)
Thesis (PhD (Consumer Science. Clothing and Textiles))--University of Stellenbosch, 2008. / The current apparel retail environment is marked by intense competitive activity. The key to
survival is the implementation of effective differentiation strategies. Corporate and retail
branding provides retailers with a powerful tool to differentiate themselves in the marketplace
and store image is a vital component of this branding strategy. This exploratory study set out
to investigate the underlying theoretical structure of store image. A store image scale was
developed for the measurement of the perceived importance of store image.
The study adopted a five phase methodology, namely (1) construct definition and domain
specification, (2) generation and judging of measurement items, (3) purification of the store
image scale, (4) assessing the reliability and validity of the store image scale, and (5)
assessing the perceived importance of the dimensions of store image in selected discount
and specialty stores through practical implementation of the store image scale. The first two
phases of the study resulted in a Model of Store Image delineating the underlying structure of
store image which formed the basis for a store image definition, as well as a 232-item store
image scale with established content and face validity. Phase 3 comprised two pilot studies
that served to purify the store image scale. The first pilot study concluded in a 214-item scale
that was deemed too lengthy for practical implementation in the apparel retail environment.
The second pilot study resulted in a 55-item store image scale that was deemed acceptable
for practical implementation. Correlation analysis provided support for the shortened version
of the store image scale. The scale was not representative of all the sub dimensions
associated with store image. This was reflected in the Revised Model of Store Image.
Phase 4 employed a mall-intercept research method. The sample population (n=534)
consisted of apparel consumers, both male and female, between the ages of 20 and 60.
They belonged to the black, coloured or white population groups who patronised specific
apparel retail outlets. Trained fieldworkers gathered the data at selected discount and
specialty apparel stores.
Confirmatory factor analysis was performed on the data and results provided support for the
reliability of the store image scale. The Atmosphere, Convenience, Institutional, and
Promotion dimensions exhibited good model fit. The Facilities and Sales personnel
dimensions, as well as the Revised Model of Store Image showed evidence of acceptable
model fit. The Merchandise and Service dimensions demonstrated poor fit. Only the Sales
personnel dimension showed convergent validity. Support was found for marginal convergent
validity of the Atmosphere, Convenience, Facilities, Promotion, and Service dimensions, as
well as the Revised Model of Store Image. The Institutional and Merchandise dimensions did
not exhibit convergent validity. Apart from the Convenience and Service dimensions, discriminant validity for all dimensions was established. Item analysis identified seven scale
items for deletion which could potentially result in better model fit of the individual dimensions
as well as the Revised Model of Store Image. The deletion of these items could contribute to
increased convergent and discriminant validity.
For purposes of Phase 5 the data gathered during Phase 4 was submitted to statistical
analysis. Results indicated that discount and specialty apparel store consumers ranked the
Atmosphere, Promotion, Merchandise, Institutional, and Sales personnel dimensions similarly
in perceived importance. Discount apparel store consumers ranked the Facilities and
Convenience dimensions higher, whilst specialty consumers ranked the Service dimension
higher. However, the differences in ranking for all dimensions remained relatively small for
both store types. Statistical differences in the perceived importance of only two dimensions,
namely the Institutional and Service dimensions were found.
The study culminated in revised 48-item store image scale. A Final Model of Store Image and
definition of store image were proposed as point of departure for future research.. The main
implications for retailers were formulated as:
The Final Model of Store Image identified the dimensions and sub dimensions of store
image. Retailers should manipulate the tangible and intangible store attributes
associated with these dimensions and sub dimensions to build a favourable store image.
Due to the gestalt nature of store image it is imperative that all store image dimensions
are presented in a cohesive and consistent manner.
The store image scale will enable retailers to ascertain which dimensions are salient to
their target consumers. These dimensions should be incorporated in the retail strategy.
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