Master-Arbeit Univ. St. Gallen, 2007.

Master-Arbeit Univ. St. Gallen, 2007.

Master-Arbeit Univ. St. Gallen, 2008.

This thesis explores the issue of tourism in the Bystřice region and the opportunities it provides for development of the whole microregion. Complex characteristics of the microregion are described, covering aspects of nature, demography and economy. Furthermore, points of interest and infrastructure of local tourism are explained. Part of the thesis presents an evaluation of the business statistics of sample of accommodation facilities. The final part of the thesis is focused on a strategy for the development of the Bystřice microregion and its approved and planned development projects. In conclusion, opportunities for the development of tourism are proposed.

No description available.

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No description available.

The doctoral thesis Strategy of the Innovations of Vehicle Inspection Emission Stations is engaged in marketing strategies and innovations of the vehicle inspection emission stations in the Czech Republic. The theoretical part is dedicated to the references and describes marketing environment, SWOT analysis, marketing strategies, marketing mix and several "P". It also focuses on the innovation and innovation strategies, the different types of marketing research, the exhaust emissions of combustion engines, the homologation regulations and the periodic emission measurements at the vehicle inspections emission stations in the Czech Republic and in the world. The aim of this thesis is to describe and analyze the current situation and work up a strategy of the innovations of vehicle inspection emission stations. The practical part is devoted to analysis of the marketing environment (PEST analysis and the microenvironment), from which a SWOT analysis of vehicle inspection emission stations and further describes the individual components of the marketing mix SME. The chapter Marketing research SME is divided into quantitative and qualitative marketing research, which lists the various questions, charts and answers resulting from marketing research. Quantitative research is conducted through a questionnaire survey and qualitative marketing research obtains answers based on structured interviews. The paper concludes with several suggestions of the innovation, evaluation of research questions and a summary of the individual chapters, which shows that too stringent emission limits will not lead to their real reductions. Regular tests for SMEs are set up properly and does not need to be changed. Creating a central information system (one for both STK and SME) and the implementation of video surveillance - these changes are needed not only for technical inspections stations, but also emission inspection stations. Due to the increasing number and age of vehicles and especially the fact that the current emission tests of vehicles in no-load mode engines are not able to detect all faults, the new methodology of measure emissions is needed.

This thesis deals with the strategic management of a small business P, a laundry firm, which provides washing and dry cleaning services for a diverse range of customers in its surrounding area. The aim of this study is to propose a new strategy for the company that fulfills its vision for the necessary upgrading of obsolete technologies, along with the expansion of business capacity, while maintaining respect for the environment. This research presents the theoretical background of strategic management, describes its structure as well as the frequently used analytical methods. The practical part presents an analysis of the chosen company using the chosen methods, while the results showcase the most suitable variant for a new strategy based on the drawn synthesis. The new proposal represents a reorganization of the firm through obtaining a large capacity washing tunnel whose technology reduces water consumption significantly, and reduces the energy consumption overall. In response to the challenge of using modern methods, the Blue Ocean Strategy was evaluated as a possible technique.

The thesis themed ´Analysis of the company in a competitive environment´ deals with the competitive market matters in the area of energetics located in the Pilsen Region. The theoretical part describes the characteristics of the company and the competition which is detailed eliminated in other problems of competitiveness and competitive environment. The next theoretical bases of this thesis is the environment analysis of the company. Analyses of the internal environment are described here but also analysis of the external environment is detailed classified. The theoretical part is completed by the SWOT analysis. The aim of the practical part is the analysis of the competitive environment applied to the company Plzeňská teplárenská, a.s. On the basis of predermined work hypotheses happen the analysis of single matters. At the beginning of the practical part is the description of researched company and further the analysis of the internal and external environment of Plzeňská teplárenská, a.s. In the next phase the description of main products of the company is drawn up. The SWOT analysis that also helps detailed analysis of predermined work hypotheses is made.