The aim of this diploma work is the creation of specific business project dealing with establishment of mensurational office. The literary research contains the definition of running a business and lying the foundation of own business project preparation. This basis contains recommended methods, requirements of business project and the structure. The core of the diploma work deals with creation of specific business project on the basis of literary research knowledge. The first is the description on mensurational office following the analysis of surroundings on the basis of makro-surroundings and micro-surroundings analysis of the specific mensurational office. The next step is the description of business opportunities, human resources and marketing strategy. The conclusion of diploma work is dedicated to economic evaluation and reality of business project.

This thesis is focused on the main characteristics of company marketing strategy. The first part describes theoretical facts about marketing, its concept, strategy and planning, as well as the strategic marketing processes. For design and realisation of marketing strategy the most important marketing analysis are described here in detail: marketing mix, marketing communication, marketing environment and SWOT analysis. The second part of this thesis presents a travel agency MOVAMI s.r.o., its activities and overall state from the perspective of marketing conception. This part also investigates each analysis individually for better understanding of the present position of agency on the tourism market. The third part presents the summary of the results of all conducted analysis and design of the new improved marketing strategy for the travel agency MOVAMI s.r.o.

The thesis deals with the evaluation of suggestions and the possible optimization of conventional farm in south Moravia. The company farms on 1589 ha of agricultural land, of which approximately 320 ha is permanent grassland. The company operates a crop and animal production, accompanied by biogas production of agro pellets and producing your own compost. Based on data from the years 2013 to 2015, was made an assessment of this period through appropriate agronomic, economic and social sustain-able development indicators. Possible strategies for the optimization are based on the results, which were presented and discussed. The received data present company as a system of well-chosen cropping structure, good profitability and a balance of organic matter, but the uneven balance of available nutrients and lack of care about soil pH. At the end of the thesis is made verbal evaluation, which is designed as possible strategies to optimize production, with regard to sustainability.

The diploma thesis deals with the development possibilities of the microregion Bystřicko. Basic terms and issues of a municipal development on the inner periphery of the Czech Republic are defined in the thesis. In the practical part, there is a complex characteristic of the researched microregion described. Furthermore, it also describes the possibilities of a partial solution of reduction the uranium ore by any other industry. Based on the acquired findings, the SWOT analysis is provided and the development possibilities of microregion Bystřicko are evaluated. The result of the diploma thesis is a coherent view of the development possibilities of the microregion that is cartographically, photographically and graphically documented.

Subject of diploma thesis is assessed the of division Automotive of company Draka Kabely, s.r.o. The valuation was done for determination of valued company for management and for owners of the company. This thesis consists of two parts. Theoretical part pays attention to some basic aspects of my task, such as a methods used for valuation and procedures in valuation. In the pratical part was set the valuation of division Automotive with using two yield methods, namely discounted cash flow DCF and economic value added EVA. The value of the division was calculated to 1. 1. 2009.

Assesment of the trade competitiveness of Skichool Lipno, based on utilization procedures and methods of strategic management and designing the appropriate strategy, was the intention of my report. Methodts that I used for the determination strategy are analysis of internal enviroments, PESTE analysis, Porter´s model, questionnaire enquiry and SWOT analysis as the last.

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