A term of thesis is strategic control of human resources, grant information about this problem and a juxtaposition with practice in a conrete organization.

Graduation theses deals in theory charakteristic of the main notions from the sphere of strategy leading, external analysis, internal analysis, SWOT analysis and strategy. The practice part applies theoretic notions to the real. The thesis solves the first two parts of strategy planning cycle -- analytic part, strategy part. Point of the thesis is in terms of analyses finding strategy, that makes for increasing market share of the company.

Diplomová práce pojednává o aplikaci benchmarkingu z pozice Realitní společnosti České spořitelny. V teoretické části práce je popsán celkový proces strategického řízení, z kterého benchmarking vychází. Poté je dán teoretický základ samotného benchmarkingu (postup, druhy, výhody, nevýhody). V praktické části práce je nastíněna situace Realitní společnosti České spořitelny na realitním trhu, její největší slabiny a je zvolen benchmark pro porovnání. Po samotné aplikaci benchmarkingu (finančního i nefinančního) jsou vyvozeny závěry a doporučení, které by měly vést ke zvýšení výkonnosti společnosti.

The master thesis named "Launch marketing strategy of Becherovka Lemond" analyses the launch marketing campaign. The thesis is divided into two parts -- theoretical and practical. Theoretical part deals with characterization of marketing mix and brand management. Practical part includes analysis of the market of alcoholic beverages in Czech Republic and consumers trends and analysis of up to now marketing strategy of the firm. Properly it deals with analysis and evaluation of marketing strategy while launching new product. The thesis also contains marketing consumer research. In the end there is the whole evaluation of the campaign with some recommendations for future progress.

The diploma thesis focuses on the product assortment analysis of the company Pfanner, spol. s r.o. which delivers fruit drinks and other food products on the Czech market. Several criteria are taken into acount when evaluating the company's product mix: the development of sales from volume as well as value point of view, profitability, effectiveness and function of the products within the product assortment. The final assessment and recommendations are made focused on these analyses and then, a product strategy is suggested to improve the company's performance on the market.

This thesis aims to investigate pension funds'investment behavior in times of a capital markets crisis; to discuss actions taken and changes of an investment policy; and to point out legislative issues. Another topic is a discussion over the contribution of each investment tool to the portfolio performance, and a prediction of the investment policy of pension funds. An important part of this thesis is the analysis of the detailed portfolio of PF Stabilita. The outcome of this paper is not to predict a future developement of capital markets, although a broad prediction for each investment tool is made, but to investigate a reaction of pension funds to the 2008 capital markets turmoils.

The aim of this work is to describe tools and methods that are used to carry out strategic analysis and using these tools and methods to carry out strategic analysis of Zepter International Ltd. Finally, this work propose the necessary recommendations and measures which should be guided by the company.

Strategic analysis of E.ON Czech group and its practical application, external and internal analysis and strategy.

Although strategic management is one of the most important part of company management, SME management is not focused on it or only a little. If SMEs are interested to exist on market in a long term, they will have to soon or later start with making strategies and apply methods of strategic management. Target of my thesis was to make strategic analysis and create design of strategy's variant of small enterprise. The thesis highlights importance of strategy for SMEs and involves procedure of creating strategy which is applied in practice on the small enterprise.

The purpose of the thesis The Place of Private Clinics in the Czech System of Health Service with an Accent on Marketing Strategy is to describe current situation of Czech Health Service and find out if there is a actual posibility of prosperous emplacement of private clinics. Due to intention of suggestion for the future of Health Service it is important to consider existing image of the Czech System.