The main goal of the diploma thesis is creating a draft of an information strategy for Junák -- Association Scouts and Guides CZ. The organization is a Czech NGO, focused on education of children and young people. For both these main activities and also administrative, economical and other areas, it uses IS/ICT resources. Mainly due to a lack of coordination in their past development, in many fields these don't allow the organization to work efficiently and use the current potential of IS/ICT. This leads to diminishing of the organization's competitiveness. The thesis tries to bring such a strategy, that the organization could use even in the case it needs to be modified accordingly to its priorities. The thesis tries to reach the creation of the draft through a number of steps. Following the brief description of the organization, the thesis introduces basic terms and attitudes towards the IS/ICT governance. In order to identify both weaknesses and future potential, it thoroughly describes and analyzes the current IS/ICT projects currently in use in the organization. With partial use of the "potential of improvement" method, it states reasonable degree of efficiency improvement in various key activities. Great amount of focus is being spent on proposals of new projects, that could lead the organization to efficiency or raising its competitiveness through making the most of current trends in IS/ICT. Major projects are put together out of the proposals as well as the method of their evaluation in relation to the strategic priorities of the organization. Finally, the information strategy is defined. Author's main contribution is in his capability to point out new solutions which could help to improve non-optimal processes in a way, that makes use of current potential of IS/ICT. Using his experience from both the organization itself and the IS/ICT field, he tries to create modern, tailor-made information strategy.

Thesis gives insight into the strategic policy and its prospects in the company Avon Cosmetics, ltd. The aim of thesis is to reveal the barriers that caused a reduction in performance of the company and other development options to restore the former prosperity through processing of detailed strategic analysis. Based on the results of processed strategic analysis and evaluation of strategic decision there are derives strategic recommendations at the end of the work which specify the company's weakenesses, threats and opportunities.

This thesis handles the issue of Relaunch of the Nestlé Ricoré brand on the Czech and Slovak market. The aim of this thesis was to describe the process of brandbuilding of the real fast mooving consumer good. In the theoretical part of the thesis I focused on the analysis and description of current situation of Nestlé Ricoré brand. In the practical part I proposed optimal strategy for relaunch of this brand.

The main goal of the thesis is to implement strategic analysis of a company Rupa s.r.o. using the internal and external analyses. Upon of gained information to propose the solution leading to the better market position of the company.

Aim of this thesis was to develop a complete strategic analysis of the selected company OREA Hotel Dvořák Tábor. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, corporate culture, external and internal strategic analysis, SWOT analysis and strategy formulation. These theoretical foundations are applied to practical business. Since it is now declining demand for hotel services, due to financial crisis, the aim is to propose a strategy that will lead to the maintenance or at best, to increase market share.

Tourism trade as well as hotel industry plays an important role in the services sector of the national economy of many countries, including the Czech Republic. The success of the whole branch is significantly influenced by demand fluctuations which usually occur in seasonal terms. Nowadays, however, when the world economy is afflicted by economical crisis, the demand downturns are apparent even in the times of high season. That is why the companies search for methods which would help to soften the impact of the crisis. Yield management appeared in hotel industry more than 20 years ago and is now used in many hotel chains and even small independent hotels. Its goal is to eliminate the demand fluctuation through an effective use of the hotel capacity. In practice it means to ensure that the right rooms are sold to the right customer for the right price. The aim of this thesis is a presentation of an application of Yield management theory in practice, in case of Hilton Prague hotel and to find out the opportunities of the Yield management to reduce the impact of economical crisis. First, we will need to define the base and principals of Yield management. Then we will apply them in practice to the Hilton Prague hotel. Finally, for the use of this hotel, we will examine the methods of smoothing the stroke of the crises.

První část práce je věnovaná malým a středním podnikům, jsou zde obsaženy jejich definice, charakteristiky, vývoj, výhody a nevýhody spojenectví či možnosti poskytnutí různých druhů podpor pro malé a střední podniky. Další část práce se již zaměřuje na restaurační minipivovary a rodinné pivovary v ČR. Je zde zmíněna nejen historie piva a historie minipivovarů, ale i technologie výroby piva, rozdělení pivovarů dle velikosti či trendy v tomto rozvíjejícím se oboru. Dále je zde kapitola věnovaná ekonomické stránce v konkrétním restauračním minipivovaru, kde je provedena SWOT analýza, rozebrány jednotlivé nákladové položky týkající se výroby piva, přiblížena metoda stanovení ceny v tomto podniku a poslední část upozorňuje na spotřební daň z piva. Závěr práce je věnován vyhodnocení dotazníkového šetření, které bylo zaměřené na různé aspekty související s tímto tradičním oborem.

The goal of the diploma work is not only to describe, but also to judge the business strategy of chosen retail sales network undertaking in specific line of second hand goods.The theoretical part deals with the retail - its basic classificationand functional types of retail sales. The practical part is opened with the introduction of chosen retail sales network called Genesis - Shop, s.r.o. You will be given the reason, why I had chosen this commercial name and why it is so different.

This Master Thesis describes marketing strategy of G2 Student Account that was adopted by Komerční banka, a.s. in 2007. Despite a strong competition , within a year after its launch the bank became a market leader in student accounts segment. Objectives of this work are to introduce theoretical approaches to marketing strategy creation, to depict activities connected to launching a particular marketing strategy and last but not least, to evaluate its results and propose possible corrections.

Evaluation of business strategy of the company New Yorker. Analysis of the theoretical aspects of the business strategy and comparison with the real situation. Recommendations for actual business strategy improvement.