The aim of the Master thesis is to describe and evaluate the communication strategy of Budějovický Majáles for the year 2014. The first two chapters are describing theoretical terms from nonprofit sector and marketing. The practical part contains history of majáles in the Czech Republic and in České Budějovice, where the festival follows its origin and is noncommercial. Furthermore it describes the used communication tools and their timing. Last chapter contains results of a questionnaire, which was used as a source for further recommendation.

Market conditions are constantly changing. Enterprises try to furnish the best products and services, to be competitive and sustainable. Constantly new businesses are coming to the market which compete the existing ones. Customers demand quality products and services and want to fulfil their wishes. And it is a big challenge for a company's strategic management which must respond efficiently to stimuli from the external environment and shape a strategy to achieve corporate goals. This thesis offers a theoretical perspective on strategy, strategic management and strategic analysis. Theoretical knowledge is applied in a practical part and the company's draft strategy has been formulated using the strategic analysis results in the form Business model Canvas.

This diploma thesis deals with the marketing strategy of a selected company. The selected company is Cloos Praha, spol. s r. o., which sells welding technology to industrial companies in the Czech republic and Slovakia -- so it concerns B2B segment. The theoretical part deals with the general solutions of creating the marketing strategy and marketing plan and then with the specifics of the B2B marketing. In the second part the daughter company Cloos Praha is introduced as well as the German mother company Carl Cloos Schweisstechnik GmbH an then it deals with the creation of the marketing strategy and marketing plan of Cloos Praha for the year 2014.

The thesis analyses the current marketing strategy of the company Bruder at the Czech market. The new communication strategy plan is based on current marketing strategy analysis, recommendations in the specialised literature and questionnaires filled up by respondents.

This thesis deals with the use of quantitative and statistical methods for decision making support in marketing. Mainly deals with the procedures to be used in practice to determine the basic strategy of targeted marketing S-T-P. Application of this approach requires software support, and therefore presents computer programs that are in practice used for this purpose. The work also addresses the limitations of this strategy, and presents two approaches for generating innovation - Lateral Marketing and Blue Ocean Strategy. Author shows using of methods in practice on case study.

The aim of this work is to evaluate the business plan. The work is divided into two parts. The theoretical part explains important terminology and analysis. The practical part introduces the aim of the investor. The questionnaire survey revealed requirements of potential customers. The data from questionnaire survey were the basis for the preparation offer. In this thesis are external and internal analyses. On this analyses based SWOT analysis.

This diploma thesis aims at strategic strategic differentiation of two brands. The main goal of the thesis is to analyze the current marketing strategy of the brands that are competitive to each other in the category of white mold cheese. The brands have a common owner. They facing a continuous decline in market share. At the same time, the whole category of white mold cheese is growing. The thesis is divided into two parts.In the first part,there are described theoretical approaches of creating marketing strategy, brand management, brand differentiation and market segmentation. It contains various concepts of shaping marketing strategies and their realization. In the second part, there is an analysis of the brands, the market situation and the consumer behavior. In the final part, the author proposes recommendations of the future marketing strategy.

Aim of the thesis is to develop a strategic analysis of the selected company with specific focus on external and internal analysis and then to make recommendations for the future development of the company.

The goal of this Master's Thesis is to create business plan including draft of company strategy and financial plan and to assess viability of the business plan. The Thesis is divided in two parts: theoretical and practical part. Theoretical part maps legislation framework of company establishment in the Czech Republic with regard to limited liability companies, practical activities related to company establishment as creation of business plan, establishment budget and assessment of business activities. Last part is focused on company strategy. The practical part is focused on business plan of fictive company BEZLEPO CHLÉB s.r.o., which is involved in producing mainly gluten-free bakery products. The last part shows financial plan for the next five years including three options. Lately there is assessed the feasibility of the project.

The Master's thesis focuses on election campaign and communication strategy of political party TOP 09 in elections in 2013. The goal of this thesis is to analyze communication strategy of political party TOP 09 in election campaign, to analyze individual tools of communication and to evaluate the quality of their implementation. The thesis is divided into two parts. First theoretical part aims to define political marketing and his individual concepts and models, and then election campaigns and strategies. In analytical part of thesis it will be accomplished the strategic analysis of party TOP 09 and then analysis of communication strategy. Evaluation of communication strategy of political party TOP 09 and proposals to streamline is the important part of this thesis.