The theme of this thesis is to create the concrete project of development in selected entrepreneurial subject´s, which is here infocenter Turista from Pec pod Sněžkou. The work also contains of appropriate methods and procedures used in valuation of the company´s efficiency. The achieved results from implemented analysis hand information about the company´s situation and help to determine its supposed development.

This master’s thesis deal with proposal of activities improving competitiveness of company M-soft. This company is engaged in internet services and sales computer technology. Thesis examines the company, analyses environment of firm and marketing mix and proposes useful activities improving competitiveness of company witch will have exercise for her next development.

Master’s thesis deals with chart of competitive neighbourhood in K plasty s.r.o. business framework in Nové Město nad Metují. It covers competing firms, potencional and current clients and company’s internal structure and processes.

This diploma thesis deals with evaluation of current situation of the Geprostav Hodonín v.o.s. company in its competitive environment. Based on the analysis of microeconomic and macroeconomic aspects, it examines the competitive strength of the company. According to the findings reccommendations to strenghten its competitiveness in the future are suggested.

Main essence of the thesis is to evaluate current situation of the company in it‘s competitive environment and to propose strategy enhancing competitiveness and sustaining leadership in the marketplace. The first part of this thesis is based on theoretical background, which are needed for subsequent evaluation of a current state of the company in terms of an internal and external context. Based on the findings, the last part of the thesis is focused on proposal, that will lead the company to fulfill the strategy, which is to strengthen of the competitiveness.

This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. It examines the company's competitiveness on the basis of the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years. The work consists of: Marketingt on bases – a theoretical explanation of the terms of the area Analysis of current situation – the characteristics of company, background information, analysis Forms part – suggestions for improving the competitiveness of firms Conslusion – summary of findings

The master’s thesis concerns with a theme of increasing competitiveness of a foreign exchange company. The theoretical part of the work includes knowledge about competitiveness of the company and service specifications. In the practical part knowledge are applied to a specific company. Based on the analysis of the company and her environment are created proposals for increasing competitiveness of the company.

The fact that we have entered turbulent times has been a central theme in the recent strategy literature. Turbulent environments are commonly described by increased competitive intensity, disruptive changes in the industry structure, volatility of demand, and unpredictability of customer behaviour, alongside instability of economic, social and political factors. In such a context, the adoption of traditional approaches to strategy, which assumes a relatively stable world, have been questioned by new approaches. Mixed strategy, which emerged as a contingency option to Porter's generic strategies model, defends that in a turbulent environment the simultaneous pursuit of the low-cost and differentiation approaches is fundamental for the short-term performance and long-term survival of the firm. A vast corpus of literature supports the benefits of adopting a mixed approach strategy: several empirical studies have proved that a combination of low-cost and differentiation strategic elements establishes a firm's performance superiority over the pure strategy choice. The mixed literature has concentrated on the performance linkage and on the debate countering the pure strategy approach, however very little attention has been paid to the challenges presented by the mixed strategy implementation. In fact, despite the rich empirical literature, it is still not clear how firms that adopt a mixed strategy may successfully integrate the inherent contradiction of the low-cost and differentiation approaches. The aim of this study is to investigate how a firm has been implementing the mixed strategy approach, unveiling its managerial characteristics and to generate a proposed managerial framework that could serve as a guide for further implementation. This study approaches the subject of mixed strategy implementation on three levels: environment, strategy definition and making process, and value chain activity. After having elucidated several ambiguities related to the concept of mixed strategy present in the literature and having proposed a normalized definition, this study investigates through a unique case study approach, an in-depth explorative process using causal process methods the managerial implication of the mixed strategy. Several characteristics are revealed from the unique case study and represent a major contribution to the field of strategy management. Furthermore, a managerial framework is proposed which could serve as support in the implementation of a mixed strategy.

This thesis deals with the evaluation of the competitiveness in the construction company HOCHTIEF CZ a.s. on the basis of strategical methods and processes.

This thesis deals with the strengthening of competitiveness of a company that specializes in the development and sale of the economic system. The work first deals with the strategic analysis of the external and internal environment of the company. Based on the results, nature of the current competitive strategy of the company is defined and measures aimed at increasing the competitiveness of the company in the economic system market are proposed.