packaging as a strategic tool

In this paper, a significant research concerned with the strategy and force development of China¡¦s navy that has tremendous effects in attacking Taiwan will be explored and presented. As known in the recent and future development of China¡¦s navy strategy, it has always been covered and related to decent issues and fields. To get the real answer and result regarding to their strategy, we must dedicately investigate and review the relationship between the ground background and the China¡¦s navy strategist. Besides, acquiring the strategy mission and capability of China¡¦s navy has also become one important factor while we carrying on researching in their stages of development. Taiwan has always been the focus not only in the position of military strategy but also an ammunition depot from the view of U.S. since the separated governing in both sides in 1949. In conclusion, this study will provide valuable and valid reference information for our military strategy persons and officers by analzing the purpose of their attacking, understanding their military targets and plans, background of history theories of geography and conditions, and unpredictable situations of strategy as well.

strategies that supermarkets are doing in their places to attract attention to consumers

Under the influence of the demand-transferring in the telecommunication market, the progressive information technology, the regulation-removing, or the liberation and globalization, the global telecommunication industry and its regulation have the important change. Because the telecommunication industry has its own difficulty in the management after the convergence, the logic of regulation creates some different concepts with the change of technology and market. Meanwhile, the government releases deregulation and creates the so-called "re-regulation", which is managed by the force of market actually. The changes of these concepts are more observable after the convergence. The thesis takes the methods---literature review, comparitive study, and deep interview to understand the five main concepts--- convergence, telecommunication, cable TV, regulation, and fair competition to research any correlation within the convergence. Hoping that the digital media convergence of cable TV and telecommunication development can provide Taiwan and foreign governments with the more clear direction, and also provide Taiwan government with the specific suggestions for the related rules-drawing up or amending. The main research questions are as followed: 1. What is the developing situation about the trend of convergence? 2. How do many countries deal with the trend of convergence of the telecommunication and cable TV industry? 3. Do the markets of telecommunication and cable TV in many countries change their original regulation attitudes in the integrate development of the digital technology? Does open the market that will mean the real competition? 4. Do the changes of the telecommunication rules in recent Taiwan follow the trend of convergence? Does the regulation system made by the Ministry of Transportation and Communications and Government Information Office produce the difficulty in convergence? 5. How does Taiwan government in the related policy and industry environment with taking the foreign experiences as a norm? Convergence means that the merger and corporation of telecommunication, medium, and computer with the innovative technology and deregulation, which is producing the blurred boundaries of these industries. After the convergence, the environment of the telecommunication industry has the tremendous change, and the past regulation---form the concept to the practice, has the new explanation and the new way to carry out. Because of the difficulty in regulation, the concept led by the market system keeps being emphasized that "competition" is becoming an important norm. But, "competition" is just a kind of method, its real purpose is to create a reasonable and fair environment. The medium convergence does influence the regulation. Take a look at the related regulation rules in U.K, U.S.A, EU, and World Trade Organization, they can't be exactly explained that they must establish the unitary convergence regulation rules and institutes in order to deal with the collaboration between telecommunication and cable TV. But we find that in the contents of regulation, the service is taken as the basis of regulation. Besides this, we can observe that these countries expect that the telecommunication and cable TV industries should change from the trend of divide to the trend of collaboration. The substitution between telecommunication and cable TV is huge. At the time to become converging, the market between telecommunication and cable TV must be influenced each other. Especially for the original businessmen who has the superior market situation, if Taiwan opens cable TV business for them at present, the market will become more and more disordered. Therefore, the thesis suggests that in addition to giving the related obligation and regulation in the telecommunication rules, the related rules lead into the competition regulation, and takes the unsymmetrical legislation to regulate the market competition, these will be the most helpful way to promote the social welfare. Moreover, the related measures for regulation such as fair continuation, general service, rate subsidy, cross subsidy, and unfair competition, these should be strengthened. Although Taiwan allows that telecommunication and cable TV can operate mutually now, there are three charge institutes of telecommunication affairs: Department of posts & Elecommunications of Ministry of Transportation and Communications, Directorate General of Telecommunications, and Department of Radio and Television Affairs of Government Information Office. The management structure is quite scattered, and it can't avoid being happened the conflict in regulation after all. We must throw the puzzle of the traditional regulation of the divided industry away in order to solve the problem at the very beginning. Therefore, the thesis suggests that the supervision system of telecommunication and medium must establish an independent cross-Bureau committee in order to integrate the management system to supervise it well. It may solve the misgiving of competition regulation in the telecommunication rules, which takes the telecommunication and the film and TV industry regulation from U.S.A as a norm to connect the general law of Anti-Trust and individual industry regulation each other, and check it on through the unitary regulation institute.

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The macro-environment of pharmaceutical industry in Taiwan is not large enough to support so many companies. All pharmaceutical companies have followed the standardization of manufacturing processes under GMP (Good Manufacturing Practices) which launched by the department of health and purchased automatic equipment. The greatly increased productivity of pharmaceuticals has led the critical price war in market. The domestic market of pharmaceuticals has been significantly changed by the following factors: the initial of national health insurance, the implementation of reimbursement adjustment, the change of payment for medical treatment, the health care utilization of patient and the pattern for prescription of doctor. The previously mentioned factors have deeply influenced all pharmaceutical companies in Taiwan, no matter from marketing channels to the shift of market share in most categories. The life cycle and benefit was decided by government due to the policy of health care. That¡¦s why the payment of pharmaceuticals was deeply connected with the price strategy. An excellent marketing strategy can help the pharmaceutical company survive the competition. This research is to analyze some pharmaceutical company via the following strategic theories: Competitive Analysis, SWOT, Cross-Matrix Analysis and Five-Force-Analysis and diagnose whether it is appropriate that the price and marketing tactics for counteracting the reimbursement adjustment and fiercely competitive etiology. Also, some suggested pricing and other related strategies will be derived to suggest for in the product line of large intravenous solution strategic planning.

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Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, December 2008. / Thesis Advisor(s): Bach, Robert ; Joyce, Nola. "December 2008." Description based on title screen as viewed on January 29, 2009. Includes bibliographical references (p. 179-186). Also available in print.

Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, December 2008. / Thesis Advisor(s): Bellavita, Christopher. "December 2008." Description based on title screen as viewed on January 29, 2009. Includes bibliographical references (p. 117-119). Also available in print.

Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, September 2009. / Thesis Advisor(s): last name, first name ; "September 2009." Description based on title screen as viewed on November 03, 2009. Author(s) subject terms: Suspicious Activity Reporting (SAR), information sharing, intelligence-led policing, DC Metropolitan Police Depart, eGardian, Federal Bureau of Investigation, dissemination of intelligence, program management information sharing environment (PM-ISE), information sharing environment (ISE), British police service, Joint Terrorism Task Force (JTTF), Joint, Terrorism Analysis Center (JTAC), domestic intelligence Includes bibliographical references (p. 83-88). Also available in print.