The research has investigated the traditional bakery¡¦s marketing strategy. In recent years, traditional bakery store has impacted by the introduce of western diet culture and people being used to having western bakery food. Using the case of Wu Chi Bakery, as a well-known bakery store in local, it has faced the difficulty. The framework of the research is according to the developing procedure of marketing strategy. To understand the marketing environment of the bakery industry and the marketing strategy of the Wu Chi Bakery. The conclusions as below: 1. Product strategy: Characteristics of the product is the most important factor when consumer have to decide whether to purchase. 2. Promotion strategy: Service and introduction is the most efficiency way to promote the product. 3. Channel strategy: Using selective distribution strategy to expand channels. 4. Price strategy: To unify the price, using single-price strategy ,except for bulk purchase. According to the conclusions, suggestions are as below: 1. Taking advantage of being specialty. 2. Enlarging channels. 3. Varying the product line. 4. Combined with related industries.

<p>This report is a case study with the aim of examining the link between business strategy and the strategy of projects. The field of project management in strategy of projects and their link to the strategy of parent company has yet to be explored. The existing body of literature presents the alignment of project to strategy in two main views which are that projects should have a similar strategy with the parent or that projects should be independent in strategy and follow its own approach. Researchers acknowledge that the limited theoretical frameworks in this stream suffer from the lack of empirical research. Thus this research is based on the question “What is the relation between company’s business strategy and project’s strategy in innovation projects following the position driven alignment approach?” The researchers utilize the position-driven alignment framework as propositioned by Artto, Kujala, Dietrich and Martinsuo (2007). The factors of stakeholder complexity and project autonomy are examined to explore the relationship between the parent strategy and the project strategy. The study conducted is a single case study design on an IT Platform in a large insurance company. Analysis from the data reveal interesting results; that i) The obedience of the project creates risk on the parent strategy, ii) parent strategy changes as the project progresses and that iii) the perception of importance of the project by the parent influences the project autonomy. Further evidence through empirical research is suggested on the other project positions in this framework.</p>

This report is a case study with the aim of examining the link between business strategy and the strategy of projects. The field of project management in strategy of projects and their link to the strategy of parent company has yet to be explored. The existing body of literature presents the alignment of project to strategy in two main views which are that projects should have a similar strategy with the parent or that projects should be independent in strategy and follow its own approach. Researchers acknowledge that the limited theoretical frameworks in this stream suffer from the lack of empirical research. Thus this research is based on the question “What is the relation between company’s business strategy and project’s strategy in innovation projects following the position driven alignment approach?” The researchers utilize the position-driven alignment framework as propositioned by Artto, Kujala, Dietrich and Martinsuo (2007). The factors of stakeholder complexity and project autonomy are examined to explore the relationship between the parent strategy and the project strategy. The study conducted is a single case study design on an IT Platform in a large insurance company. Analysis from the data reveal interesting results; that i) The obedience of the project creates risk on the parent strategy, ii) parent strategy changes as the project progresses and that iii) the perception of importance of the project by the parent influences the project autonomy. Further evidence through empirical research is suggested on the other project positions in this framework.

Thesis (M.A.)--Naval Postgraduate School, 2003. / Title from title screen (viewed Apr. 5, 2004). "ADA414654"--URL. Includes bibliographical references (p. 87-91). Also issued in paper format.

This diploma thesis with the topic "Strategic analysis of a company" involves both the analysis of internal processes, sources, abilities and the impact of environment on the business. The construction company Skanska that is analyzed, operates in the area of the Czech and Slovak republic as a holding company with the central in Sweden. The target of this diploma thesis is to give a recommendation for good strategy of this company.

¡@¡@Business strategy may lead the organization and people to achieve the strategy goals and let the stakeholder know the reason why the organization exists and the motive why people fight for missions. Therefore, business strategy management should be able to describe the business strategy clearly in order to assist to consolidate each point of view and enable business strategy achieve synergy effects. ¡@¡@The strategy map, adopting word, graphic and process languages, is used to describe the business strategy. However, the implementation and consolidation of these languages have problems that they cannot integrate business organization¡¦s ¡§Structure View¡¨ and ¡§Process View¡¨ together. ¡@¡@This research uses Strategy Architectural Description Language (SADL) to construct an Business Strategy Architecture-Oriented Integrated Model (BSAOIM) which utilizes the ¡§Union of Structure View and Process View¡¨ to enhance the insufficient description capability of the strategy map. ¡@¡@The result of the study shows that BSAOIM is from the huge view to the microcosmic, from whole to some merger strategy thinking. By SADL to consolidate business exclusive Strategy Architectural Diagram (SAD), The SAD integrates organizational structure and business process closely and provides various points of views to transform implicit into explicit knowledge, which is a paramount description tool that can transform the abstract concept into real system and enable the organization and people, under the instruction of strategy, implement strategies successfully.

The aim of this research was to determine if strategic marketing options will grow the sales of finer grade vermiculite.

The objectives of this study are to investigate the formulation and implementation of strategies within Retail Bank at corporate, business unit, functional and operational levels, focusing specifically on who is accountable and responsible for strategy formulation and implementation at each of these levels, as well as the factors related to the success or failure of strategy implementation and how success is measured. In addition, this study attempts to determine whether or not the financial industry as a whole plays a significant role in the success of strategy implementation within Retail Bank.

The objectives of this study are to investigate the formulation and implementation of strategies within Retail Bank at corporate, business unit, functional and operational levels, focusing specifically on who is accountable and responsible for strategy formulation and implementation at each of these levels, as well as the factors related to the success or failure of strategy implementation and how success is measured. In addition, this study attempts to determine whether or not the financial industry as a whole plays a significant role in the success of strategy implementation within Retail Bank.

The aim of this research was to determine if strategic marketing options will grow the sales of finer grade vermiculite.