Thesis (M.A.)--University of Texas at El Paso, 2009. / Title from title screen. Vita. CD-ROM. Includes bibliographical references. Also available online.

Thesis (Ph. D.)--Ohio State University, 2003. / Document formatted into pages; contains xiv, 162 p. Includes bibliographical references (p. 157-162). Abstract available online via OhioLINK's ETD Center; full text release delayed at author's request until 2006 Dec. 1.

Thesis (M.A.)--Ohio State University, 1982. / Includes bibliographical references (leaves 71-73). Available online via OhioLINK's ETD Center.

Thesis (Ph. D.) -- University of Maryland, College Park, 2007. / Thesis research directed by: Education Policy, and Leadership. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

Thesis (Ph. D.)--University of Missouri-Columbia, 2000. / Typescript. Vita. Includes bibliographical references (leaves [74]-79). Also available on the Internet.

Undergraduate honors paper--Mount Holyoke College, 2005. Dept. of Psychology. / Includes bibliographical references (leaves 153-159).

Thesis (Ph. D.)--University of Missouri-Columbia, 2000. / Typescript. Vita. Includes bibliographical references (leaves [74]-79). Also available on the Internet.

Study on the Relationship of Customer Relationship, Brand Image, and Customer Loyalty ¡V A Case Study of a Chain Cram School in Kaohsiung City ABSTRACT This study aimed to investigate the customer relationship, brand image, and loyalty that the parents of students came from a chain cram school in Kaohsiung City had towards that cram school. The parents of the students who are studying in this cram school and relevant after-school education were the study subjects. Questionnaire investigation was performed and 300 copies of questionnaires were sent and 276 copies were received, where 42 copies of invalid questionnaires were eliminated; thus, there were 234 copies of valid questionnaires in total and the questionnaire efficiency was 84.78%. The statistical methods that this study applied included descriptive statistics, Pearson's product-moment correlation, independent-sample t-test, one way ANOVA, and stepwise multiple regression. The following results were drawn after empirical analysis from different backgrounds of the students¡¦ parents: 1. For customer relationship, overall brand image and every aspect of brand image, and willingness to purchase again of the parents¡¦ feeling towards the cram school, female parents scored higher than male parents; while male parents scored higher on price tolerance, willingness to recommend, and overall feeling of customer loyalty than female parents. 2. For 41 to 50 year-old-parents, they scored lower on brand value of cram school and willingness to recommend than parents who were under 40 years old; however, they scored higher on customer relationship, brand image, overall customer loyalty, and every aspect of customer loyalty than parents from all other age groups. 3. Parents graduated from high school and/or vocational school (and lower education level) only scored lower on brand strategy and willingness to recommend, they scored higher on customer relationship, brand image, overall customer loyalty, and every aspect of customer loyalty than parents from all other education levels. 4. The consciousness of parents who are government employees and housekeepers was higher on customer relationship, overall loyalty, and every sub-aspect of loyalty towards the cram school. For parents who work in technology manufacturing industry and governmental organizations, their consciousness was higher on overall brand image and every sub-aspect of brand image towards the cram school than the parents with other occupations. 5. The consciousness of parents with higher average monthly income was higher on customer relationship, brand image, overall loyalty, and every sub-aspect of loyalty towards the cram school than parents with lower income. 6. The consciousness of parents with one child was higher on customer relationship, overall brand image, and every aspect of brand image than parents with two or more children. For overall customer loyalty and every sub-aspect of customer loyalty, the consciousness of parents with three or more children was higher than others. The research analysis result of the relationship of customer relationship of parents, brand image and customer loyalty is as follows: 1. Every aspect of customer relationship and overall customer relationship of parents, and every aspect of brand image and overall brand image of parents whose children studied in cram school were significantly and positively correlated, showing that the higher the score of customer relationship the parents had, the higher the score of brand image. 2. Every aspect of brand image and overall brand image of parents, and every aspect of customer loyalty and overall customer loyalty of parents whose children studied in cram school were significantly and positively correlated, showing that the higher the score of brand image the parents had towards the cram school, the higher the score of customer loyalty. Customer relationship and the difference of brand image were served as the criterion variable, and the predicting result analysis of customer loyalty is as follows: 1. The three major predictor variables of overall customer loyalty included ¡§brand marketing¡¨, ¡§brand strategy¡¨, and ¡§trust¡¨, where ¡§brand marketing¡¨ had the highest predicting ability. 2. ¡§Willingness to purchase again¡¨ was served as the criterion variable, and the three major predictor variables of overall customer loyalty included ¡§brand strategy¡¨, ¡§brand marketing¡¨, and ¡§customer communication¡¨, where ¡§brand strategy¡¨ had the highest predicting ability. 3. ¡§Price tolerance¡¨ was served as the criterion variable, and the two major predictor variables of overall customer loyalty included ¡§brand marketing¡¨ and ¡§trust¡¨, where ¡§brand marketing¡¨ had the highest predicting ability. 4. ¡§Willingness to recommend¡¨ was served as the criterion variable, and the four major predictor variables of overall customer loyalty included ¡§brand strategy¡¨, ¡§customer communication¡¨, ¡§brand value¡¨, and ¡§brand marketing¡¨, where ¡§brand strategy¡¨ had the highest predicting ability. Keywords: Chain Cram school, students¡¦ parents, customer relationship, brand image, customer loyalty

Thesis (D.Eng.)--University of Delaware, 2006. / Principal faculty advisor: Dennis L. Loftus, School of Education. Includes bibliographical references.

This exploratory multiple embedded case study investigates perspectives on education reform under conditions of minority language endangerment in Sunan Yughur Autonomous County, a minority-district in northwest China. The study included three school sites: a Yughur minority urban school; a Yughur minority rural district school, and a Yughur majority rural district school and four embedded cases: school administrators, teachers, parents and students, of Yughur, other minority, or Han nationality. Adult stakeholders were interviewed on what is important to learn in “education for quality”, and what aspects of Yughur knowledge, culture and language should be included in school curriculum as part of education for quality, while students were asked what they enjoyed studying and whether they would enjoy learning stories, poems and songs in Yughur in school. Findings include strong support among parents and students regardless of ethnicity or school site for Yughur language and culture as “essential qualities” to foster in Sunan County school curriculum, with moderate to weak support among educators ranges with some variation among sites. Three parallel visions emerge from the study of what it means today for Chinese minority student to be an educated person in contemporary China: (a) regular Chinese-medium education; (b) multicultural Chinese-medium education; and (c) maintenance bilingual education in Yughur and Chinese. The third vision envisions developing additive bilinguals who know the heritage of their minority as well as the national curriculum in Mandarin. A vision of balanced bilingualism and multiculturalism that sees heritage languages and Mandarin as “resources” is shared by the large majority of parents and students, most teachers and some administrators. Holders of other visions for local minority education largely share a “Language as Problem” orientation towards minority languages. One aim of devolution of school-based curriculum authority is to develop schools’ individuality. This study reveals three divergent models of local schooling that have developed in one minority school district: one that centres on a monolingual model of national culture, one monolingual, multicultural model, and one bilingual, multicultural model, with the latter model corresponding more closely to minority stakeholder perspectives that schools should play a stronger role in the maintenance and revitalization of their cultural and linguistic heritage.