The broadcasting sector is a subject of continual debate in modern society. One of the oldest segments of the rapidly-evolving information technology and communications industry, it is still the most content rich and the most popular. Australians who watch television spend more time doing so than doing any other leisure activity – except those who fish (ABS 1998). Broadcasting is highly pervasive. Some kind of service is available and used in every Australian household. Everyone is an expert, everyone has an opinion. Since the Federal Government decided to allow the introduction of domestic subscription television in 1992, pay television has been broadly dismissed by its media rivals as being unpopular, unprofitable and unnecessary. In turn, the Australian pay television industry considers that it is over-regulated, especially compared to the free-to-air sector, and that much of this regulation severely constrains its ability to grow its subscriber base. This thesis examines whether the Australian subscription television industry has achieved the aims set for it by the legislators in 1992 – that is, whether it has ‘met its promise’. To achieve this, the thesis first identifies the ‘promises’ of an Australian subscription television industry. In assessing whether the industry has met its promise, the thesis considers various aspects of the industry, including what the industry has needed to do to make itself profitable and ensure its longevity and the environment within which the industry operates. The thesis examines the role that content plays in attracting subscribers and considers whether minimal content regulation has resulted in a paucity of local content on subscription television in Australia. The thesis draws on existing academic literature, government publications, information released by the subscription television industry itself and interviews conducted in the course of the project with the Australian subscription television sector. It also uses and builds on ratings data to examine the programs and channels that are offered by Australian pay television services. In concluding, this thesis makes an assessment of whether the Australian pay television industry has met its promise.

Submitted by Mariana Dornelles Vargas (marianadv) on 2015-05-26T17:11:07Z No. of bitstreams: 1 influencia_sistema.pdf: 4687441 bytes, checksum: e8d30efa71991067f9c896202e674757 (MD5) / Made available in DSpace on 2015-05-26T17:11:07Z (GMT). No. of bitstreams: 1 influencia_sistema.pdf: 4687441 bytes, checksum: e8d30efa71991067f9c896202e674757 (MD5) Previous issue date: 2010 / Nenhuma / A competitividade do setor do entretenimento infantil e a necessidade de acompanhar as constantes mudanças de atitude deste público são estímulos para os canais de TV por assinatura buscarem ações cada vez mais eficazes no processo de design estratégico de suas marcas. Assim como o comportamento de compra do público infantil é influenciado por marcas e produtos, os canais de TV também utilizam-se do seu sistema-produto para proporcionar experiências e vivências diferenciadas aos seus consumidores. Neste contexto, o design abandona a concepção do produto, buscando o imaterial através dos serviços e experiências. Proporcionar ao consumidor experiências memoráveis com a marca, por meio dos sentidos, das emoções e das sensações, trabalhando a experiência do cliente e buscando o vínculo entre as marcas e os consumidores, é o desafio do design estratégico. O objetivo da presente dissertação é analisar a influência do sistema-produto dos canais de entretenimento infantil da TV por assinatura na construção de experiências de seus consumidores. A partir da perspectiva dos principais públicos - crianças, mães, publicitários e anunciantes do segmento infantil, verifica-se como é composto o sistema-produto dos canais de entretenimento infantil da TV por assinatura. Analisando assim, como a incorporação de serviços, associada às programações dos canais, é percebida pelos seus públicos e como influencia na construção de experiências de seus consumidores infantis. / The competitiveness in children's entertainment industry and the need to keep up with constant attitude changes in audience have stimulated subscription TV to seek effective actions in strategic design process. In this regard, child audience buying behavior is influenced by brands/products and TV channels use as well their system- product to provide differentiated experience to their customers. In this context, design abandons product conception seeking in this way the intangible through services and experiences. Providing consumers memorable experiences with a brand through senses, emotions and sensations, working customer experience and seeking bond between brands and clients: that is the strategic design challenge. This dissertation’s objective is then to analyze subscription TV's children entertainment system-product influence over consumer experiences. From stakeholders' main perspective - children, mothers, marketers and children segment advertisers - it is observed how subscription TV's children entertainment system-product is formed. It is analyzed therefore how services incorporation, associated to channels programming, is perceived by its public and how they influence children's construction of experiences.