This thesis focuses on examining key competitive strategies for multinational corporations(MNCs) operating in emerging markets, and what factors contribute to the success or failureof these strategies. Also, this research will study how MNCs can adapt competitive strategiesto fit emerging market characteristics and local market conditions. It will also examine thefactors of variation for competitive strategies across different emerging markets.The empirical findings in this study were acquired using a qualitative single case study of anMNC operating in international markets. The findings were gathered through semi-structuredinterviews to then be analysed and discussed with the literature review to highlight differencesand similarities.The conclusion of this thesis displays competitive strategies used by MNCs in emergingmarkets and the factors that impact success or failure. The single case study of NIBEgenerated examples of competitive strategies in emerging markets, more specifically howacquisition and subsidiaries were used to adapt to local market characteristics. Factorsaffecting the success or failure of MNCs are institutions, networks, local regulations andnorms, together with local market conditions.

Based on qualitative, case study and the analysis of Europacity project in Berlin, this study aims at assessing the important criteria in order to evaluate the economic dimensions and development potential of a brownfield and a brownfield project. In the literature, more contextual information is given by making an updated state of the arts of brownfield regeneration financing and framework in the European Union with a particular focus on Germany. Furthermore, tools to evaluate the development potential of particular brownfield regeneration projects in particular brownfields and costs-benefits analysis in this field are reviewed. Using a compilation of official and informal data acquired through the interview of one main institutional actor in the development of the Europacity project, the author tried to assess the factors influencing the successful completion of the project in this area, the impacts of the project on eight selected items (stakeholders involvement and following values: economic, social, environmental, historical, psychological, spatial and technological) and the costs-benefits analysis for three of the main stakeholders of the project. The main finding is that all items studied were relevant to some extent in the economic evaluation of a brownfield regeneration project.