NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Unpackaging Online Retail: Impact of Message Framing and Reference PoInts on Consumers' Choice of (Reduced) Packaging and Brand Attitude

Kolacz, Michelle S. Park 24 June 2020 (has links)
No description available.
Marketing
Packaging
Sustainability
Design
Environmental Management
message frame
reference point
brand attitude
online shopping
packaging
marketing
fashion
sustainability
sustainable packaging
lovemonkey
shared value
green consumer values
prospect theory
sustainable business solutions

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