More and more people choose to move from the countryside into the cities, which can eventually have a negative impact on rural municipalities. Rural municipalities with a negative populationgrowth may ultimatley be difficult to handle and offer health, education, social services and service. How will swedish rural municipalities reach a population growth? The purpose of the studie is to studie population developement in Osby and Åsele municipality, and how each municipality work with strategies to achieve and increase in population growth. A comparison between the two municipalities will then be made on the basis of natural population growth, internal migration and the role of immigration. In order to awnser the purpose, semi-structured interviews were conducted with both officals and politicians from each municipality. This is to gain a deeper understanding of how municipal different conditions and how they work with theses issues. The result showed that local conditions to attract a new population is different, but there are strategies of both municipalities to reach a population growth. Municipalities use of their advantages on the conditions that are to be able to market themselves and attract a new population.