Franchising has been widely accepted as an effective way to conduct and expand businesses. However, a franchise system is not a guarantee of success in the market. A successful franchise system should rely on a close and strong franchising relationship. Franchising is an important relationship management business. Franchising arrangements normally last for a number of years, so the franchisor and franchisee in the arrangement relationship are usually motivated to cooperate with each other. In addition, highly loyal franchisees may be obtained through a successful long-term franchising relationship. Over the last few decades, there has been a tremendous wave of interest in franchising relationships. However, little research has been conducted to determine the reasons for long-term franchising relationships. As a result, this study focuses on the important elements that might lead to a successful long-term franchising relationship. This study attempts to examine empirically three essential constructs (relationship quality, cooperation and customer loyalty), which might lead to successful long-term franchising relationships between franchisees and franchisors among the convenience stores in Taiwan. Mailed questionnaires were utilised to collect the research data. A total of 500 surveys were mailed randomly to the manager/supervisor of convenience stores’ franchisees among the four main franchisors (7-ELEVEN, Family, Hi-Life and OK) in Taiwan. The final sample size is 120, yielding a response rate of 24 per cent. The results show that relationship quality positively influences the cooperative relationships between franchisors and franchisees. Relationship quality is also positively correlated with franchisees’ loyalty. Additionally, the results indicate that the cooperative relationships between franchisors and franchisees are significantly associated with franchisees’ loyalty.

The aim of this research is to identify and compare the determinants for the pricing phenomenon of initial public offerings (IPOs) in the Hong Kong Stock Exchange (HKSE) and Taiwan Stock Exchange (TSE). By comparing and contrasting the similarities and dissimilarities of the determinants, the differences of each exchange can be revealed and offer an opportunity for businesses to explore for their advantages.

"Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration from the Naval Postgraduate School, June 2007." / Title from title screen (viewed Mar. 24, 2008). Advisor(s): McCaffery, Jerry L. ; Hoivik, Thomas H. "June 2007." "MBA professional report"--Cover. Joint authors: Chih-Haur Ho, Coleen A. Foust and Aidas Kerutis. "ADA473241"--URL. Includes bibliographical references (p. 91-95).

Thesis (M.A.)--University of British Columbia, 2007. / Includes bibliographical references (leaves 72-77). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.

Thesis (M.A.)--University of British Columbia, 2007. / Includes bibliographical references (leaves 72-77).

Zugl.: Köln, Univ., Diss., 2006

Thesis (M.A.). / Cover title. Mimeo. copy. Includes bibliographical references.

Thesis (M.A.)--Taiwan da xue. / Reproduced from typescript copy. Includes bibliographical references (p. 1-20 (last group)).

Thesis (Ph.D.)--University of the Incarnate Word, 2007. / Adviser: Absael Antelo. Includes bibliographical references.

Zugl.: Heidelberg, Univ., Diss., 2008