In the 1970s, Taiwan, officially known as the Republic of China (ROC),suffered a series of diplomatic setbacks. Nixon’s visit to Beijing in 1972 preluded the normalization between the United States (US) and the People’s Republic of China (PRC), as well as the estrangement between the Republic of China (ROC)and the US. A year before, Taiwan was forced to withdraw from the United Nations (UN). Many countries then ceased to cooperate with Taiwan and turned to the PRC. This made Taiwan the “Orphan of Asia”. To survive and prevent further isolation, Taiwan rallied support from the international community, especially the US, its old ally. It strengthened propaganda in the US and attempted to build a prosperous and democratic image of itself. It sought to appeal to the American public. This thesis investigates Taiwan’s propaganda activities in the US and explores how the Kuomintang (KMT) government built a favorable image of Taiwan during the 1970s. The most notable propaganda organization of the ROC was the Government Information Office (GIO). The GIO’s overseas branch in New York, the Chinese Information Service, launched propaganda campaigns in the US through organizing political, economic and cultural activities. Although the GIO was centrally responsible for propaganda, the execution of the campaigns was a product of collaboration between various government organizations. This thesis analyzes the GIO’s responsibilities within this network of collaboration. The thesis then explores the variety of Taiwan’s propaganda strategies. The KMT tried very hard to solicit support from different sectors in the US. They appealed to the general public by launching advertising campaigns, cultural exhibitions and art performances. Apart from the general public, they also targeted reporters, members of Congress and scholars by offering material benefits including free trips to Taiwan and academic funding. Several public relation firms were also hired to publicize Taiwan in the US media. Some of these publicity campaigns were even illegal. The overseas Chinese formed a large constituent to the Taiwan government’s propaganda efforts. However, the overseas Chinese were not a singular group of people and recognizing this, the GIO tailored their campaigns accordingly. Taiwan wooed Chinatown leaders by giving them financial benefits and educated Chinatown residents through controlling the Chinese media and Chinese language schools. Meanwhile, the KMT threatened and punished Taiwan Independence Movement supporters in American universities. They also made attempts to re-educate these supporters and their families in and out of Taiwan. Through these activities, Taiwan hoped to create an illusion that the KMT supporters were not limited to people in Taiwan, but included the majority of Chinese around the world. By examining Taiwan’s propaganda organizations and strategies in the 1970s, the thesis aims to expand our knowledge of US-PRC-ROC relations in the 1970s, and show how Taiwan adapted to the changing international environment. / published_or_final_version / History / Master / Master of Philosophy

This study explores teachers' views and experiences with native language education and instruction in Taiwan. These teachers are involved in Taiwan's current native language program and also experienced the Mandarin Movement which started several decades ago. Children were usually not allowed to extensively speak their indigenous languages at school throughout that period. Data for this qualitative study was collected from multiple, in-depth, semi-structured and unstructured interviews with 10 Hakka teachers involved in Hakka language instruction in elementary schools in Taiwan. The research findings indicate that teachers need to put great emphasis on motivating students to learn their mother tongue, that the native language program reinforces the value of Hakka culture and Hakka identity, and that parents and schools also play influential roles in maintaining and revitalizing Taiwan's native languages. In addition, this research shows that the Mandarin Movement demonstrated the elementary school's important role in the cultivation of students' language use habits and perceptions toward the various Taiwanese languages. The study also presents suggestions for continuing to implement successful native language learning for elementary school students in Taiwan.

Taiwan’s Vanishing Paradise is a short documentary film about the ecological, social and financial situation in the Hengchun Peninsula, South Taiwan. It revolves around the fact, that the area is a natural paradise, yet the local communities are relatively poor hence, the ideal location, climate and natural habitat. The coastal zone is populated by the world’s most unique hard corals, which could only be found in this area. The film delivers its message through the camera lense of a foreigner, giving it a little twist. It’s purpose is to raise awareness about the possibilities of financial and infrastructural development. Corals are valuable and the community doesn't take advantage. How could this scenario emerge without anyone noticing or doing anything about it? It well may have been noticed, but a viable solution has not yet been implemented until this day. This film also provides a solid plan for changing the situation, to give this beautiful area a chance to be an ideal paradise for both men and nature.

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published_or_final_version / Comparative Asian Studies / Master / Master of Arts

published_or_final_version / Comparative Asian Studies / Master / Master of Arts

published_or_final_version / abstract / toc / Comparative Asian Studies / Master / Master of Arts

published_or_final_version / abstract / toc / Comparative Asian Studies / Master / Master of Arts

published_or_final_version / abstract / toc / Comparative Literature / Master / Master of Philosophy

published_or_final_version / Chinese / Doctoral / Doctor of Philosophy