The aim of this study is to examine what view librarians have on reading promotion with focus on their work with reading groups for people with print disabilities. The study is based on four semi-structured interviews with librarians. The results from the interviews were analyzed with Jofrid Karner Smidt’s theory on different kinds of reading promotion roles.The study shows that the librarians in charge of reading groups for people with print disabilities mostly used their abilities of literature and marketing, but the pedagogical and human role were also found in the results. The reading group also turned out to have, outside the theories, a clear social meaning. This reveals that it is not only the literature that is important in the reading groups for print disabled people.The conclusion shows that the librarians in the study were using the reading group not only as a reading promotion activity but also as a marketing activity and as a place for the print disabled to socialize with other people.