Objective: For a long-term and viable economic development to take place in a country it needs to promote creativity and innovation in enterprises. The study applies the process model to study the process of innovation in innovative companies in Sweden. The study also applies the technology commercialization model to indicate the ability of companies to commercialize the technology to the market. Main purpose: The purpose of this work is to study how companies in Sweden proceed with an idea generation and if they manage to commercialize these ideas. Method: This study used a qualitative approach. Multiple case studies & interviews. Conclusion: The innovative ideas in innovative SME:s in Sweden is emerged from randomly events and from systematic developments. Consumer chock is the trigger who draws focus on the idea. Personal stimulations are the factor for the entrepreneur to start an enterprise. Some of the companies are distinctive. The biggest problems during an innovation process are time inadequate and insufficient funds. The management’s criteria distinguish from the R&Ds criteria. The employees do not switch work during the innovation process. The companies cooperate with universities and government-owned institutions. Almost all companies are customer orientated. The companies are successful to commercialize technology to the market.