In light of the niche theory, the study aims to understand the competition among the four telecommunication services, including fixed network telecom, second generation telecom service, third generation telecom service and internet phone in the taiwan market. In this study, we put emphasis on the gratification of the telecom user, because the more gratification the telecom get, the more competition it have. The findings suggest that there are eight factors about the gratification of the telecom consumer, including functional, affection, information-seeking, fashion, uitility, entertainment and pricing structure. In addition , there is strong competition between the fixed network telecom, second generation telecom service, third generation telecom service and internet phone. Four telecom services are good at different factors, therefore, new telecom services would not form competitive displacement for fixed network telecom. Thus, we argue that four telecom services satisfy different consumers needs, and they will survive in different segmentations of telecom market service.

There are telecommunication industry and information industry to cost altogether, that is to communicate with each other according to industry development and technological gradual progress and fit Technological standardization, make the industry must use the fast development in the manufacturer, make the convergence of each boundary-less.Moreover different operation key different from resource foundation to can form difficult entry-barrier that cross over also ability way accumulated. Taiwan¡¦s ICT with the technological follower type, but with pursuing while growing up under large ship of the fast gradual progress of technology, how to adjust strategic resources, Represent brand-new institutional framework to create biggest customer's value with the business activity, it is a key topic.This research probes the mobile telecommunication industry, and base on digital-converge progression, focus on the enterprise behaviors produced under the third generation of mobile telecommunication data services and innovated. And Selected Key companies to analyze separately under the extension environment from competition advantage and Merger & Acquisition, and study through the description of the case. The result of study is found as follows: 􀁺 Three kind of convergence triggering business model changed. 􀁺 New technology of telecommunication created new mobile services. 􀁺 Strategical merger and acquisition changed telecommunication industrial structure.

<p>This research is carried out to know the role of corporate branding in mobile phone telecommunication along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has. </p><p>This is a quantitative study. A questionnaire is used in order to investigate corporate branding and other influencing factors involved in purchase decision of the customers. Population selected for this study is “Students of Halmstad University”, who are studying here. </p><p>The analysis of this study reveals different set of results while making comparison between literature and empirical. It investigates the relative importance of the corporate branding to the customers in mobile phone telecommunication industry while making purchase decision.</p><p>The finding of this study provided useful information which is helpful not only for the students but also for the brand managers of mobile telecom operators that how they can improve their company’s strategic position for longer period of time through corporate branding to trigger more customers and for a good brand.</p>

This research is carried out to know the role of corporate branding in mobile phone telecommunication along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has. This is a quantitative study. A questionnaire is used in order to investigate corporate branding and other influencing factors involved in purchase decision of the customers. Population selected for this study is “Students of Halmstad University”, who are studying here. The analysis of this study reveals different set of results while making comparison between literature and empirical. It investigates the relative importance of the corporate branding to the customers in mobile phone telecommunication industry while making purchase decision. The finding of this study provided useful information which is helpful not only for the students but also for the brand managers of mobile telecom operators that how they can improve their company’s strategic position for longer period of time through corporate branding to trigger more customers and for a good brand.

Some managers view innovative product development and convenient service delivery as necessary to business survival. However, unmotivated employees might negate any gains from the use of innovation. The purpose of this correlational study, grounded in diffusion of innovation theory, was to assess the relationship between creativity and support for innovation, resistance to change, and organizational commitment and employee motivation. A random sample of 81 information technology (IT) professionals from telecom service centers completed an online survey. Simultaneous multiple linear regression was the statistical technique used to analyze these data. The results indicated a poor model with low R2 to significantly predicted employee motivation, F (3, 78) = 5.481, p < .002, R2 = .174. In the final model, support for creativity and innovation were significant contributors to employees' motivation. Resistance to change was not a significant predictor to employees' motivation. Although the p-value was significant, the R2 was low and indicated a poor model fit. Future researchers might consider incorporating additional variables to make the model more useful. The implications for positive social change include the potential to enhance telecom managers' understanding of the factors that affect employee motivation; however, managers should consider incorporating additional variables specific to the work environment. Ultimately, a manager's ability to motivate workers is vital for implementing change, particularly when the introduction of technological innovation frequently occurs within an industry. .