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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Are We Going In There? The Role of Brief Narratives (TV ADs and PSAs) in Narrative Transportation and Second-Order Cultivation Effects

Quillin, Michael J. January 2014 (has links)
No description available.
Communication
Mass Communications
Mass Media
Cognitive Psychology
Social Psychology
narrative transportation
second-order cultivation effects
values
materialism
altruism
television affinity
brief narratives
TV ad
PSA
need for cognition
attention
transportation
cultivation
television commercials
public service announcements

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