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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Consumer interests as market segmentation variables

Templeton, William James January 1986 (has links)
No description available.
2

Fantasy-Reality Distinctions of Four- and Five-Year-Old Middle-Income White Children in Relation to their Television Viewing Preferences and Habits

Linn, Hilda 05 1900 (has links)
Methods of study include two questionnaires and eight photographs of television characters used while interviewing sixty children, ages four and five. The data showed that the children actively selected the television programs they watched rather than watching at random. They watched television regularly and named the programs they watched. The children perceived a great amount of parental supervision in their viewing of television. Most children were able to understand the concepts of fantasy and reality, to distinguish between those concepts, and to apply them to specific television program characters and their actions. However, the five-year-olds showed a greater tendency to identify television program characters as make-believe.

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