This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future. This isdespite the large use of digital media. The responses showed that many use severaldifferent media in a day. For young people the traditional media becomes more ofa complement to the newer media, many young people watching news on theinternet through various sources and then afterwards reading a newspaper orwatching TV. That was the order in which the survey showed, while the confidenceof news via TV and newspapers is much higher than for news online. The answershows that Internet usage and to read news on the Internet has a higher prioritythan the traditional media among respondents, as news companies' investments inweb news goes in line with the younger generations priorities. The only problem isthat the majority do not want to pay for news online.

The present thesis investigates the impact of the global strike for climate organised by the Fridays for Future movement and led by Greta Thunberg on the approach of selected Czech media toward their coverage of environmental topics. By applying the method of quantitative content analysis, the thesis aims to uncover how Czech media reported on a clearly defined area of ecological problems and incidental environmental topics before and after the protest, while dedicating special attention to the representation of topics and frames in media agenda and the coverage of the respective persons and organisations involved. The theoretical section defines global ecological issues and presents theoretical concepts relevant for studying the media coverage of environmental topics and the impact of social movements and their protests on the agenda of the topics at hand with regard to historical and societal contexts. The thesis' methodology introduces the primary and secondary research questions and explains the choice of the variables of interest for the subsequent quantitative content analysis of selected Czech media. The practical part interprets the results of the analysis and presents a discussion which confronts the results with insights from comparable foreign studies and dissertations mentioned in the...