[pt] Entender como características culturais interferem no desempenho de uma empresa, é extremamente relevante em mercados cada vez mais competitivos e dinâmicos. Assim sendo, o objetivo deste trabalho é analisar a relação da Cultura e o Desempenho Organizacional. A partir da revisão da literatura foi realizado um estudo de caso em uma empresa privada do setor de seguros, que se destaca no mercado em que atua, estando entre as maiores seguradoras independentes do Brasil em Vida, Previdência e Capitalização e ao longo dos anos, recebeu prêmios e participou dos mais importantes rankings financeiros nacionais, reunindo certificações que reforçam a credibilidade, o desempenho e a excelência em sua gestão. A pesquisa coletou dados referentes ao resultado do desempenho organizacional, mais especificamente o resultado dos indicadores financeiros - Return on Sales (ROS), Return on Asset (ROA) e Retorno sobre Patrimônio Líquido (ROE) e, pela aplicação do questionário do modelo de Cultura Organizacional de Denison - DOCS (1990) no seu quadro gerencial, foi possível avaliar as características chaves da cultura organizacional, sob as dimensões de Missão, Consistência, Envolvimento e Adaptabilidade. A análise qualitativa dos dados coletados evidenciou que existe relação entre o resultado das dimensões culturais e os indicadores de rentabilidade, e sugere a importância do aprofundamento desta linha de pesquisa em outras organizações. / [en] Understanding how organizational cultures interfere with a company s performance, and what are the important cultural characteristics to leverage this performance, is extremely relevant in increasingly competitive and dynamic markets. Therefore, the objective of this work is to analyze the relationship between Culture and Organizational Performance. From the literature review, a case study was conducted in a private insurance company, which stands out in the market in which it operates, being among the largest independent insurers in Brazil in Life, Private Pension and Savings Bonds and over the years, received awards and participated in the most important national financial rankings, gathering certifications that reinforce the credibility, the performance and the excellence in its management. The survey collected data on the results of organizational performance, more specifically the result of the financial indicators - Return on Sales (ROS), Return on Asset (ROA) and Return on Equity (ROE) and, by applying the Denison Organizational Culture Model - DOCS questionnaire to managers, it was possible to evaluate the key characteristics of the organizational culture, under the dimensions of Mission, Consistency, Involvement and Adaptability. The qualitative analysis of the data collected showed that there is a relationship between the results of the cultural dimensions and the indicators of profitability and suggests the importance of future research on this subject in other organizations.

This thesis describes the influences of organizational culture on the success of Alibaba company. In this thesis the influence of organizational culture on the success of Alibaba is explored from 4 aspects. These four aspects include: a) the definition of organizational culture, b) the characteristics of organizational culture, c) the effect of organizational culture on employees, d) the organizational culture model. This thesis uses the case study and interview to explore the relationship between the organizational culture and the success of Alibaba company. The result of the thesis is basic on the answer to the interview from the employees of Alibaba company. The author found that the reason of Alibaba becoming a successful company is its' established organizational culture based on the value of all employees. All the employees believe and trust the organizational culture and they use organizational culture to demand oneself whatever in the company or life. The organizational culture pushes the company and employees' development and growth, which is the main reason for Alibaba company to be a success.