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<!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> <!--[endif]--><!--[if gte mso 9]><xml> <o:shapedefaults v:ext="edit" spidmax="1026" /> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout v:ext="edit"> <o:idmap v:ext="edit" data="1" /> </o:shapelayout></xml><![endif]--> The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. Within the High Tech frame, one of the fastest growing industries is the mobile phone handset industry. In 2006, 800,2 million mobile phones were sold worldwide and the market value was $104,3 billion. Forecasts about the mobile phone market predicts that the market will grow to 1,8 billion units in 2011 and have a value of $211,9 billion.   However, during this time, the researcher, Geoffrey Moore, identified a problem for the High Tech companies, i.e. the chasm. The chasm is a gap between the early market and the mainstream market that has arisen due to the characteristics of the high tech industry and the differences between these two groups. Due to the fact, that the early market only represents 10-15% of the total market it is vital for companies to cross the chasm and reach the mainstream market, in order to cover the high initial R&amp;D costs.   Therefore, the purpose of this thesis is to conduct a qualitative study within the Swedish mobile phone industry to understand how the manufacturers’ products are crossing the chasm.   The research has been carried out as a case study, and two of the largest mobile phone manufacturers were used as cases, Sony Ericsson and LG Electronics. The data collection was of qualitative nature and four respondents were chosen to be interviewed.   In the Swedish mobile phone industry, the researchers have identified two types of products; class products and innovation product, which have been identified, defined and named by the researchers themselves. Class products are defined as “mobile phones with no significant innovation value for the consumers”, whereas innovation products are defined as “mobile phones with high innovation value”. The main difference is that class products will never attract the interest of the early market and therefore they are usually launched directly to the mainstream market, ignoring the chasm. Factors such as incremental changes, development of IT, changes in how to market new technologies and overlapping groups in the life cycle has narrowed down the chasm in the industry for innovation products. The most important strategy in order to reach the mainstream market is partnerships and alliances and it is impossible for a manufacturer to survive on their own.

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{font-family:Garamond; panose-1:2 2 4 4 3 3 1 1 8 3; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:647 0 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0cm; margin-right:0cm; margin-bottom:9.0pt; margin-left:0cm; text-align:justify; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Garamond","serif"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"; mso-fareast-language:EN-US;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt; mso-ascii-font-family:"Tms Rmn"; mso-hansi-font-family:"Tms Rmn";} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 70.85pt 70.85pt 70.85pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> <!--[endif]--><!--[if gte mso 9]><xml> <o:shapedefaults v:ext="edit" spidmax="1026" /> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout v:ext="edit"> <o:idmap v:ext="edit" data="1" /> </o:shapelayout></xml><![endif]--></p><p>The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. Within the High Tech frame, one of the fastest growing industries is the mobile phone handset industry. In 2006, 800,2 million mobile phones were sold worldwide and the market value was $104,3 billion. Forecasts about the mobile phone market predicts that the market will grow to 1,8 billion units in 2011 and have a value of $211,9 billion.</p><p> </p><p>However, during this time, the researcher, Geoffrey Moore, identified a problem for the High Tech companies, i.e. the chasm. The chasm is a gap between the early market and the mainstream market that has arisen due to the characteristics of the high tech industry and the differences between these two groups. Due to the fact, that the early market only represents 10-15% of the total market it is vital for companies to cross the chasm and reach the mainstream market, in order to cover the high initial R&D costs.</p><p> </p><p>Therefore, the purpose of this thesis is to conduct a qualitative study within the Swedish mobile phone industry to understand how the manufacturers’ products are crossing the chasm.</p><p> </p><p>The research has been carried out as a case study, and two of the largest mobile phone manufacturers were used as cases, Sony Ericsson and LG Electronics. The data collection was of qualitative nature and four respondents were chosen to be interviewed.</p><p> </p><p>In the Swedish mobile phone industry, the researchers have identified two types of products; class products and innovation product, which have been identified, defined and named by the researchers themselves. Class products are defined as “mobile phones with no significant innovation value for the consumers”, whereas innovation products are defined as “mobile phones with high innovation value”. The main difference is that class products will never attract the interest of the early market and therefore they are usually launched directly to the mainstream market, ignoring the chasm. Factors such as incremental changes, development of IT, changes in how to market new technologies and overlapping groups in the life cycle has narrowed down the chasm in the industry for innovation products. The most important strategy in order to reach the mainstream market is partnerships and alliances and it is impossible for a manufacturer to survive on their own.</p><p> </p>

在技術快速變遷的環境中，如何迅速掌握與研發相關的情報以協助研發決策的制訂，已經成為企業重要的競爭優勢來源。近年來，由於電腦運算能力的快速提昇，使用電腦輔助企業自動、快速地從大量增加的科技資訊（特別是專利和論文）中淬取出攸關的資訊，就成為了近年來產業界和學術界積極研究的目標。 在眾多方法中，使用書目計量分析和專利分析方法是最引人注目的方法之一。使用書目計量分析和專利分析可以從龐大的論文和專利資訊中，快速瞭解科技發展的動態：包括瞭解科技發展的階段為何，熱門的科技領域為何，重要的作者和企業為何等等。然而，現階段的書目計量分析和專利分析雖然可以協助瞭解科技發展的全貌，對於科技發展下技術發明活動與科學研究活動的關聯性，以及不同的科技發展階段裡發明人和作者的動態關係，卻仍然缺少相關的研究。 因此，本研究提出以下三點研究問題： 1. 不同類型的論文作者和專利發明人的科學研究／技術發明活動，與技術發展階段的關聯性為何？ 2. 發明作者的技術發明／科學研究活動與一般發明人或作者的差異為何？ 3. 發明作者的技術發明活動與科學研究活動關係為何？ 針對以上的研究問題，本研究首先通過回顧相關文獻以建立分析發明人和作者的研究架構，再蒐集專利和論文的資料並依照架構的需要處理資料，最後進行分析與討論以得到研究結論。 本研究主要獲得以下三點研究結論： 1. 天才發明人是技術發展處於萌芽期時專利發明的要角，而關鍵發明人大多在技術發展進入成長期時才投入專利發明。至於頂尖作者，則在技術發展的萌芽期、成長期和成熟期都是論文發表的要角。 2. 關鍵發明人有很高的機會是頂尖作者，而發明作者如果不是關鍵發明人，則其專利發明的表現有略高的機會較其他發明人更差。 3. 大部份發明作者的專利發明活動在論文發表活動之後；但是關鍵發明人則較傾向先申請專利，再發表主題高度相關的論文。 / Mining information to improve corporate R&D decision making had been an important source of competitive advantage in the rapid changing technological environment. Recently, extracting relevant information quickly and automatically from massive amount of technological data (especially patent and scientific publications) with the aide of computer had become an active research area for both industrial and academic researchers due to ever-growing computing power. Among the methods of retrieving technological information, bibliometrics and patent analysis are two of the most attractive ones. Bibliometrics and patent analysis provide a quick way to capture the dynamics of technological development, including the stage of technological development, active technological research area and important researchers/corporates, etc. Although bibliometrics and patent analysis are helpful to understand the landscape of technological development, there still lacks researches about the relationship between scientific invention and research activities as well as the dynamics between patent inventors and publication authors along different stages of technological development. Hence, this research raises the following questions: 1. What is the relation between scientific research/invention activities and technological development stages for different categories of publication authors and patent inventors? 2. What is the difference of scientific research/invention activities between Inventor-Authors and other inventors/authors? 3. What is the relation between scientific research and invention activities of Inventor-Authors? This research reviews related researches to define a research framework connecting authors, inventors and technological development stages. Then patent and publication data are collected and processed based on the research framework. This research conclusion is made after analysis and discussion. Conclusion of the research includes the followings: 1. "Talent Inventors" play important role when the technological development is in "Emerging" stage, and "Key Inventors" starts patent inventions after the technological development enters "Growth" stage. "Top Authors" play important role across "Emerging", "Growth" and "Maturity" stages of technological development. 2. "Key Inventors" are more probable to be also "Top Author". "Inventor-Authors" who are not "Key Inventors" are more probably to perform worse than other inventors. 3. Most "Inventor-Authors" apply for patents after papers of highly related topics are published. But "Key Inventors" tend to apply for patents before papers of highly related topics are published.